Kin Euphorics, the non-alcoholic drinks and spirits company co-founded by Bella Hadid and Jen Batchelor, recently teamed up with the candle company Boy Smells to create a lineup of prayer candles and matching drinks dubbed 'Emotional Illuminations.'
Emotional Illuminations offers the best of both companies by giving consumers a pairing of Prayer Candles that will “set your mood aflame” through scent, and matching drinks that will offer a complimentary tasting experience. According to the brand, the combination is designed to illuminate your neural pathways and ultimately enhance your mood.
As for the scents and flavors in the Emotional Illuminations lineup, there are three different varieties to choose from: a zesty citrus option called Restart, a calming variety called Drop Out, and a carrot-infused option called Turn On.
Image Credit: Kin Euphorics, <a rel='nofollow' href='https://hypebae.com/2023/3/bella-hadid-kin-euphorics-boy-smells-candle-wellness-drinks-collaboration-info'>hypebae</a>
Why This Trend Is Growing
- Emotional Pairing Trend
- Brands can create products that offer an emotional pairing of scents and tastes to enhance the mood of consumers.
- Collaboration Trend
- Collaborations between brands from different industries can offer unique and innovative products that appeal to a wide range of consumers.
- Non-alcoholic Drinks Trend
- The growing demand for non-alcoholic drinks creates an opportunity for brands to offer enjoyable drink experiences that do not contain alcohol.
Industries Being Reshaped
- Beverage Industry
- Beverage companies can collaborate with other industries such as candle companies to create unique and enjoyable drink experiences that appeal to a wider market.
- Candle Industry
- Candle companies can collaborate with other industries such as beverage companies to create products that offer a multisensory experience for consumers.
- Wellness Industry
- The partnership between Kin Euphorics and Boy Smells offers products that promote wellness, creating opportunities for other brands to offer products that enhance the mood of consumers.
