Toblerone prepares to celebrate Easter as it rolls in around the corner with a new 'Edgy Egg' chocolate that is both angular and circular all at once. It is the company's classic interpretation of a chocolate egg without compromising the brand image. It does have an oval shape to it but it is made out of the iconic prism.
The Edgy Egg is wrapped in foil and sits inside a box that is detailed with other Easter emblems including bees, birds, butterflies, and bunnies. Additionally, the Edgy Egg is only available exclusively in the UK as it can only be found in Tesco. Notably, the box that it is packaged in is also done in a triangular shape.
Pyramid-Shaped Chocolate Eggs
Toblerone Prepares to Easter with the New Edge Egg Chocolate
Trend Themes
1. Innovative Chocolate Shapes - Opportunities for companies to disrupt the traditional shapes of chocolate treats to offer unique and intriguing forms that attract customers.
2. Holiday-themed Packaging - Disruptive opportunities for companies selling sweets can include creative and unique packaging designs for special occasions that align better with the themes of the festive seasons.
3. Localized Product Availability - Companies can disrupt the traditional market approach by offering certain products exclusively in local markets to create a sense of exclusivity and increase local brand loyalty.
Industry Implications
1. Confectionery Industry - Businesses can take disrupting approaches in the confectionery industry by offering unique and unconventional chocolate snacks that break free from traditional shapes and formulations.
2. Packaging Industry - Disruptive opportunities for the packaging industry include coming up with creative packaging designs that are themed according to special occasions, hence enhancing the customer's experience and the product's appeal.
3. Retail Industry - Disrupting the retail industry can involve offering products that are only available in local markets, fostering local brand loyalty, and providing customers with a sense of exclusivity and uniqueness.