Eat Real, a Canadian food company specializing in healthy treats and snacks, has revealed all-new branding in an effort to further appeal to health-conscious consumers. The refreshed designs include a new logo, updated packaging, and a catchy slogan, "Relishing the Alternative."
The new packaging was created by Outlaw, a design studio based in Bristol, and aims to highlight the brand's use of all-natural ingredients. Overall, the designs serve to position Eat Real as an artisanal snack brand that offers a range of healthy and fresh snack options.
"|Using bright, bold colors and showcasing our mouth-watering ingredients on-pack, the new look and feel is set to bring excitement to the range, whilst also bringing the bold flavors to life," said Eat Real marketing director Helen Pomphrey.
The new branding has already begun being rolled out on key Eat Real products, including its Quinoa, Lentil, Veggie Chip, and Hummus ranges.
Healthy Snack Rebrands
Eat Real Snacks Rolls Out New Fresh-Focused Visual Identity
Trend Themes
1. Healthy Snack Branding - Rebranding of health-oriented snack brands to position themselves as artisanal and all-natural to appeal to health-conscious consumers.
2. Fresh-focused Visual Design - Designs featuring bright, bold colors and showcasing mouth-watering ingredients that bring the brand's bold flavors to life.
3. Catchy Slogans - Use of catchy slogans such as "Relishing the Alternative" that serve to position the brand as a healthy and fresh snack option.
Industry Implications
1. Food and Beverage - Food and beverage industry can create healthier consumables to attract health-oriented consumers by rebranding their packaging and visual identity.
2. Design - Design industry can showcase the nutritious ingredients of a product using bright, bold colors and unique packaging to attract eco-friendly consumers.
3. Marketing - Marketing industry can use catchy slogans to position brands as fresh and healthy snack options to attract Millennials and Gen Z consumers.