La Colombe Coffee Roasters shook up the ready-to-drink coffee category with the launch of foamy Draft Lattes that recreated the rich texture of cafés beverages in a to-go format. Under Chobani leadership, the specialty coffee roaster is now introducing new 11 fl oz Draft Latte cans. "Just as Chobani disrupted the yogurt industry back in 2007, we're excited for La Colombe to disrupt the high-growth ready-to-drink coffee category with a better choice for people who are looking for more cold coffee options," says Chobani founder and CEO Hamdi Ulukaya.
The Draft Latte cans are available in Double, Triple, Mocha, Vanilla and Caramel varieties, and these smooth and creamy canned coffee drinks boast the same qualities as Draft Lattes on-tap in La Colombe cafés. "The World's Frothiest Draft Latte" is made with single-origin Colombian bean coffee and locally sourced fresh milk.
Frothy Canned Cold Brews
La Colombe Serves "the World's Frothiest Draft Lattes" in Cans
Trend Themes
1. Foamy Draft Lattes - Opportunities for introducing innovative textures and flavors in canned coffee beverages.
2. Cold Coffee Options - Potential for expanding the variety and availability of ready-to-drink cold coffee products.
3. Specialty Canned Coffee - Growth opportunities in offering premium, specialty coffee drinks in convenient canned formats.
Industry Implications
1. Beverage - Disruptive innovation can create new segments within the ready-to-drink coffee industry.
2. Packaging - Innovation in packaging design and materials can enhance the consumer experience of canned beverages.
3. Retail - Retailers can capitalize on the popularity of canned coffee by exploring new distribution channels and partnerships.