Dove Men+Care has launched a new whole body deodorant available in spray, stick, and cream formats, each priced at $11.98, addressing a significant need in the men's deodorant category.
Despite only 2% of consumers currently using whole body deodorant, proprietary research indicated that 76% of men are interested in a versatile deodorant suitable for use across the body at any time. This innovative range, tested by leading dermatologists, uses proprietary odor-prevent technology to effectively target the source of body odor. It's suitable for use from pits to privates to feet, and is enriched with Vitamin E, ensuring a gentle yet effective formula free of aluminum and parabens.
The deodorant stick features a rounded dome for easier application and is formulated with moisture absorbers like arrowroot powder and silica to prevent chafing. The deodorant spray, invisible upon application and leaving no sticky residue, is infused with skin-conditioning ingredients like glycerin and zinc neodecanoate for heavy-duty odor control. The deodorant cream, quick to absorb and leaving no visible residue, includes skin-conditioning ingredients like sunflower seed oil and glycerin, with corn starch for moisture absorption, making it especially suitable for sensitive areas.
Dove Men+Care's whole body deodorant range offers a comprehensive solution for men looking to tackle body odor while caring for their skin across the body.
Whole Body Deodorants
Dove Men+Care Offers Whole Body Deodorant in Spray, Stick, and Cream Format
Trend Themes
1. Versatile Whole Body Deodorant - Dove Men+Care introduces a range of whole body deodorants in spray, stick, and cream formats, addressing the demand for a deodorant suitable for use across the body at any time.
2. Proprietary Odor-prevent Technology - Dove Men+Care uses proprietary odor-prevent technology in their whole body deodorant range, effectively targeting the source of body odor.
3. Skin-conditioning Ingredients - Dove Men+Care's whole body deodorants are enriched with skin-conditioning ingredients like Vitamin E, glycerin, and zinc neodecanoate, offering a gentle yet effective formula for odor control.
Industry Implications
1. Men's Personal Care - Dove Men+Care's introduction of whole body deodorants meets the demand of men's personal care products, offering a versatile and comprehensive solution for tackling body odor.
2. Skincare - The utilization of skin-conditioning ingredients in Dove Men+Care's whole body deodorant range opens up opportunities for collaboration within the skincare industry.
3. Deodorant - The introduction of whole body deodorants in spray, stick, and cream formats by Dove Men+Care disrupts the traditional deodorant industry, providing consumers with a versatile and innovative solution for odor control.