The Danone GetPRO dairy snack range is being launched by the brand in the UK and Ireland to provide health-conscious consumers with a delicious way to increase their intake of protein.
The product range includes 11 varieties to choose from that each contain between 15 and 25-grams of protein per serving. The products include yogurts, puddings, drinks and mousses that are great for snacks or desserts, and also have a low fat content or 0% with no added sugars.
Category Director at Danone UK&I Tom Hickton spoke on the Danone GetPRO dairy snack range saying, "We noticed there was a genuine consumer need for great tasting, high-protein products that could support consumers on their fitness journey – and GetPRO is here to do just that. GetPRO will tap into the ever-growing protein segment here in the UK, cementing Danone’s leadership as the number one branded manufacturer in the yogurt category."
High-Protein Dairy Snacks
Danone GetPRO Comes in 11 Options with Up to 25-Grams of Protein
Trend Themes
1. Protein-enriched Dairy Products - Protein-Enriched dairy products offer health-conscious consumers a delicious and convenient way to increase their protein intake.
2. Low-fat High-protein Snacks - Low-fat high-protein snacks meet the demand for healthier snack options that provide a significant amount of protein.
3. Growing Protein Segment in the UK - The growing protein segment in the UK offers an opportunity for brands like Danone to establish themselves as leaders in the yogurt category.
Industry Implications
1. Dairy Industry - The dairy industry can take advantage of the trend towards high-protein dairy snacks to create innovative products that cater to health-conscious consumers.
2. Snack Industry - The snack industry has the potential to disrupt the market by offering low-fat high-protein snacks that meet the demand for healthier snack options.
3. Fitness Industry - The fitness industry can tap into the growing protein segment by promoting the consumption of protein-enriched dairy products as part of a healthy and active lifestyle.