Friendly's is leaning into comfort food this season with a slew of hearty new menu items like the new Crispy Chicken Parm Sandwich and Crispy Mac & Cheese Bites.
Starting February 6th, Friendly's will be giving guests a range of new menu items to sample, all of which are designed to leave you with just enough room for one of the chain's handcrafted, specialty ice cream desserts at the end of your meal. One of the most exciting new menu items is the Crispy Chicken Parm Sandwich, which consists of a toasted brioche bun topped with a chicken breast that's been lightly coated in parmesan breadcrumbs, tomato sauce, and shredded mozzarella cheese.
Other new offerings include the Fried Pickle Chips, Crispy Buffalo Chicken Sandwich, Cheddar Cheese Bites, and more.
Saucy Chicken Parm Sandwich
Friendly's is Serving Up a New Crispy Chicken Parm Sandwich
Trend Themes
1. Comfort Food Revival - The resurgence of classic comfort food dishes offers opportunities for food companies to innovate by creating new twists on nostalgic favorites.
2. Breaded Chicken Craze - The rise in popularity of breaded chicken dishes creates opportunities for food manufacturers to expand their product lines and explore new flavor combinations.
3. Snackable Appetizers - The trend towards shareable, bite-sized appetizer options provides opportunities for restaurants to create unique, craveable menu items that keep customers coming back for more.
Industry Implications
1. Food Retail & Manufacturing - Food companies can take advantage of the latest comfort food trend by introducing new products or renovating their existing offerings to fit within this genre.
2. Fast Food Chains - Fast food chains can take inspiration from Friendly's and create their own variations of craveable, comfort food classics to attract more customers.
3. Casual Dining Restaurants - The rise in snackable appetizers creates opportunities for casual dining restaurants to develop shareable, finger-food style menu items that customers can enjoy with friends and family.