Like many refreshing drinks, coke is best enjoyed at a nice cold temperature. To guarantee the most pleasurable sipping experience, the Coca-Cola Chill Activated Can visually informs the consumer when the beverage is in its most delicious state. To accomplish this, the designers made use of thermochromatic ink that changes color when it drops below 46 degrees Fahrenheit.
The front of the 16 fluid-ounce pop can has been rebranded with the bold silhouette of a voluptuous pint glass, suggesting full-bodied flavor to entice the drinker. This outline is completely filled in with a crisp white color, completely disguising the presence of the elusive ice cube icons. After sufficient refrigeration, the Coca-Cola Chill Activated Can packaging reveals three bright blue cubes as an atypically intriguing and engaging element to consumables' containers.
Materializing Ice Merchandizing
The Coca-Cola Chill Activated Can Indicates the Drink's Ideal Temp
Trend Themes
1. Thermochromatic Packaging - By using thermochromatic ink, brands can create packaging that visually indicates the ideal temperature of a product, enhancing the consumer experience.
2. Engaging Container Design - Incorporating visually appealing and interactive design elements into product packaging can capture consumer attention and create a unique brand experience.
3. Temperature-sensitive Marketing - Brands can leverage temperature-sensitive packaging as a marketing tool to communicate product quality and freshness to consumers.
Industry Implications
1. Beverage - The beverage industry can explore thermochromatic packaging to enhance the visual appeal and functionality of their products, creating a competitive advantage.
2. Packaging - The packaging industry has an opportunity to develop innovative designs that incorporate thermochromatic ink and engage consumers through interactive elements.
3. Marketing - Marketing agencies can help brands leverage temperature-sensitive packaging as a creative marketing strategy to stand out in a crowded marketplace.