Chipotle Mexican Grill is starting 2023 with the new ‘Lifestyle Bowls,’ inspired by modern wellness and health trends. The company is also releasing a wellness-themed AR Lens on Snapchat to motivate followers to uphold healthy routines, and it will give free guacamole to 100,000 participants. The lineup includes the ‘Balanced Macros Bowl,’ ‘Veggie Full Bowl,’ ‘Wholesome Bowl,’ ‘Grain Freedom Bowl,’ ‘High Protein Bowl,’ ‘Plant-Powered Bowl,’ and the ‘Go Half Veggie Bowl.’
"We created seven new Lifestyle Bowls that embrace Gen Z and Millennials' modern interpretation of wellbeing," said Chris Brandt, Chief Marketing Officer, Chipotle. "We're making new year's resolutions fun by gamifying the experience and offering balanced meals made with real ingredients that you feel good eating."
Healthy Mexican QSR Bowls
Chipotle Debuts a Line of Lifestyle Bowls for Health-Conscious Consumers
Trend Themes
1. Healthy Fast Food - There is an opportunity for fast food chains to offer more healthy menu options inspired by wellness and health trends like Chipotle's new Lifestyle Bowls.
2. Gamification of Healthy Lifestyle - Incorporating gamification into healthy routines can motivate customers to uphold them, evident with Chipotle's AR Lens on Snapchat and free guacamole giveaway.
3. Customizable Meals - The demand for personalized meals increases as customers become more conscious of their dietary needs, as seen in Chipotle's Lifestyle Bowls that cater to different lifestyles and preferences.
Industry Implications
1. Fast Food - Fast food chains can innovate by offering more healthy, customizable menu options and incorporating gamification into customers' experience, as demonstrated by Chipotle's Lifestyle Bowls and AR Lens on Snapchat.
2. AR and Social Media Marketing - There is an opportunity for companies to use AR and social media marketing to engage younger generations and promote healthy lifestyles, as demonstrated by Chipotle's AR Lens on Snapchat.
3. Healthy Meal Delivery - Companies can innovate by offering customizable, healthy meal delivery services inspired by wellness and health trends, like Chipotle's Lifestyle Bowls.