Taco Bell has released the 'Cherry Sunrise Freeze,' a frozen treat released just in time for the Spring 2022 season. This drink is part of Taco Bells 'Slush Ice Freeze' collection of freezies. The Cherry Sunrise Freeze features real cherry flavors mixed with pineapple-flavored and orange-flavored syrups.
The redness of the cherries combined with the orange and yellow colors of the other fruit results in the drink resembling a sunrise in spring. The Cherry Sunrise Freeze is available now at participating locations across the United States at an MSRP of $2.79 USD, though prices may vary by location. The Cherry Sunrise Freeze is also available as part of Taco Bell's 'Happy Hour' promotion, where customers can purchase any Slush Ice Freeze drink for $1 from 2 pm to 5 pm.
Cherry-Flavored Iced Slushies
Taco Bell Released the 'Cherry Sunrise Freeze' Treat for Spring
Trend Themes
1. Fruit-flavored Slushies - Opportunity for food and beverage companies to experiment with different combinations of fruit flavors for refreshing slushies.
2. Seasonal Treats - Opportunity for food and beverage companies to release seasonal treats to attract customers during certain periods of the year.
3. Value Pricing - Opportunity for food and beverage companies to offer deals and promotions like Taco Bell's 'Happy Hour' to entice customers to purchase their products.
Industry Implications
1. Fast Food - Fast food chains can introduce fruit-flavored slushies as a refreshing and appealing addition to their menus.
2. Beverage - Beverage companies can develop new fruit-flavored slushies for retail or vending machines to provide more drink options to consumers.
3. Hospitality - Hotels and resorts can offer seasonal treats like the Cherry Sunrise Freeze as a limited-time menu item to entice guests and potentially increase revenue.