Brazi Bites is adding gluten-free waffles to its product portfolio and with its latest launch, the company claims to be bringing the first cheesy waffle to market. This cheesy waffle takes cues from Brazilian cheese bread and it can be enjoyed with sweet or savory toppings. This cheesy, protein-packed waffle responds to consumer demand for novel products, and as Junea Rocha, co-founder and chief marketing officer of Brazi Bites, says, "Once we saw how many fans were ‘waffling’ our cheese bread, we knew we had to make this viral hack a reality."
As part of the expansion of its breakfast offerings, Brazi Bites is also introducing classic homestyle and blueberry varieties, which are also crispy, fluffy and a source of protein.
Crispy Cheesy Waffles
Brazi Bites' Cheesy Waffles Take Cues from Brazilian Cheese Bread
Trend Themes
1. Gluten-free Waffles - The introduction of gluten-free waffles taps into the growing demand for gluten-free alternatives in the breakfast market.
2. Cheesy Waffle - The creation of a cheesy waffle offers a unique twist to traditional waffles and caters to consumers looking for innovative and flavorful breakfast options.
3. Breakfast Expansion - The expansion of breakfast offerings, including classic homestyle and blueberry varieties, allows Brazi Bites to cater to a wider range of consumer preferences and capture a greater share of the breakfast market.
Industry Implications
1. Gluten-free Food - The introduction of gluten-free waffles aligns with the growing demand for gluten-free food products, offering a tasty and convenient breakfast option for individuals with dietary restrictions.
2. Breakfast Foods - The creation of a cheesy waffle and the expansion of breakfast offerings provide opportunities for innovation in the breakfast foods industry, attracting consumers with unique and flavorful options.
3. Specialty Food - Brazi Bites' introduction of cheesy waffles and new breakfast varieties contributes to the growth of the specialty food market by offering distinctive and gourmet options for food enthusiasts.