Things are heating up outside and at McDonald's restaurants with the launch of the new Cheesy Jalapeño Sausage Egg McMuffin.
Perfect for starting your day off with a kick, the new Cheesy Jalapeño Sausage Egg McMuffin consists of a savory hot sausage paired with sliced jalapeños, a slice of melty American cheese, and a freshly cracked egg, all served on a toasted English muffin. And if this flavor combination sounds familiar, that's because it is. Last fall, McDonald's Canada rolled out a Bacon, Egg & Jalapeno Cheddar McMuffin, which featured a similar pairing of a freshly cracked egg, hickory-smoked bacon, jalapeno-laced marble cheddar cheese, and a creamy jalapeno sauce.
The new Cheesy Jalapeño Sausage Egg McMuffin can be found now at participating McDonald's restaurants until August 13, 2023.
Spicy Sausage Breakfast Sandwiches
McDonald's Added a Cheesy Jalapeño Sausage Egg McMuffin Spotted
Trend Themes
1. Spicy Breakfast Sandwiches - Opportunity for fast-food chains to introduce new and innovative spicy breakfast sandwich options.
2. Flavor Remix - Trend of remixing existing menu items by adding new flavor combinations to appeal to customers' changing tastes.
3. Limited-time Offerings - Strategy of offering limited-time menu items to create excitement and drive customer traffic.
Industry Implications
1. Fast Food - Fast-food chains can explore new flavor profiles and unique combinations to attract customers and stand out in a competitive market.
2. Food and Beverage - Opportunity for food and beverage manufacturers to develop and supply spicy sausage products for breakfast sandwiches.
3. Restaurant Chains - Restaurant chains can leverage limited-time offerings to drive sales and create buzz around new menu items.