With fragrances like Matcha Soft Serve, Strawberry Mochi and Mango Sticky Rice, d'Annam celebrates Asian cultures, and as a luxury house from Vietnam, it was only a matter of time before it dropped a Bubble Tea eau de parfum.
Bubble tea is beloved for its layers of flavor and texture, and this perfume is faithful to every element that has made the drink that originated in Taiwan a global sensation. d'Annam's Bubble Tea eau de parfum is a unisex scent that captures the complexity of boba with notes of roasted black tea, brown sugar, milk and even the chewy tapioca pearls that make every sip a sensorial delight.
In the style of the rest of the d'Annum lineup, Bubble Tea is packaged in a timeless, egg-shaped glass bottle.
Milky Boba Fragrances
d'Annam's Bubble Tea Eau de Parfum Celebrates a Globally Beloved Beverage
Trend Themes
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Beverage-inspired Fragrance — Perfumery is translating globally popular drinks into layered scent profiles, opening space for culturally resonant luxury products built around familiar taste memories.
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Asian Dessert Luxury — Premium brands are elevating Asian snacks and desserts into collectible lifestyle formats, creating new value around regional flavors with global emotional appeal.
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Textural Scent Storytelling — Fragrances that reference texture, mouthfeel and multisensory rituals are expanding how consumers experience perfume beyond traditional floral, woody or gourmand categories.
Industry Implications
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Fragrance — Niche perfume houses are using food and beverage references to differentiate unisex scents, reshaping luxury fragrance through playful cultural specificity.
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Food and Beverage — Iconic treats such as bubble tea are becoming brandable sensory platforms, extending beverage culture into beauty, fashion and home categories.
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Luxury Goods — Heritage-style packaging paired with contemporary cultural cues is redefining luxury appeal for younger global consumers seeking novelty with sophistication.