Following the success of Kellogg’s Bluey Multigrain cereal, which ended up winning Product of the Year 2026, Kellogg's is expanding its Bluey partnership to include new Bluey Snack Bars.
The new Bluey Snack Bars are designed to meet the changing demand for children's snack products and the desire for more nutritious options. The new bars are described as non-HFSS, which means they are not high in fat, sugar, and salt. The bars are also a high-fibre, multigrain option, made with wholegrain oats and crispies. And to keep kids happy, the bars come in two tasty kid-friendly flavors: Chocolate and Strawberry & White Chocolate. The Chocolate version of the snack bar is made with milk chocolate chips, while the Strawberry & White Chocolate version of the bar features fruit pieces and white chocolate chips.
The new Bluey Snack Bars will roll out at retailers like Tesco, Asda and Morrisons at the end of July.
Kids Multigrain Snack Bars
Kellogg’s is Expanding Its Bluey Partnership with New Bluey Snack Bars
Trend Themes
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Character-led Nutrition — Beloved entertainment IP is increasingly being used to make healthier children’s foods feel familiar, fun, and emotionally engaging for families.
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Non-hfss Snacking — Regulatory-friendly snack formats with lower fat, sugar, and salt profiles are creating space for brands to compete on both compliance and kid appeal.
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Functional Kids Treats — High-fibre, multigrain, and wholegrain ingredients are reframing children’s treats as everyday snacks that balance indulgence with perceived nutritional value.
Industry Implications
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Children’s Food — Licensed better-for-you products are reshaping the category by blending nutrition standards with characters that influence household purchasing decisions.
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Retail Grocery — Major supermarket rollouts of branded healthy snacks highlight how retailers can capture family shoppers seeking convenient lunchbox and on-the-go options.
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Entertainment Licensing — Character partnerships are extending beyond toys and media into food aisles, turning popular franchises into platforms for health-positioned consumer products.