Volition Beauty collaborated with creator Bramty Juliette to develop a Blue Spirulina Body Oil from ideation to packaging. While some influencer partnerships result in a creator simply putting their name on a product and a marketing push to their large audience, Volition Beauty takes a different approach by inviting creators into all aspects of the process, with their community providing valuable insights and feedback in real-time.
Knowing that Gen Z, in particular, demands transparency and authenticity, the brand wholly embraces a co-creation model. This project was undertaken as part of Volition Beauty's accelerator program.
The Blue Spirulina Body Oil taps into the power of nutrient-dense blue-green microalgae and supports the skin barrier with hero skincare ingredients like niacinamide, salicylic acid, rice protein and oils.
Co-Created Body Oils
Volition Beauty's Blue Spirulina Body Oil Was Developed with Bramty Juliette
Trend Themes
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Co-creation in Beauty — Brands are fostering deeper connections by involving influencers and customers in product development from ideation to launch.
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Transparency in Product Development — The demand for more genuine and open brand communication is leading companies to adopt more inclusive and transparent processes.
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Algae-based Skincare — With its high nutrient content, blue spirulina is becoming a popular ingredient in skincare products aimed at enhancing the skin barrier.
Industry Implications
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Cosmetics and Skincare — As consumers crave personalized and authentic beauty solutions, the industry is rapidly evolving towards more inclusive product development practices.
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Influencer Partnerships — The shift from traditional endorsement to collaborative creation is redefining the dynamics between brands and influencers.
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Clean Beauty Industry — With a focus on transparency and natural ingredients, the clean beauty segment is thriving by appealing to eco-conscious consumers.