Minimal-Ingredient Micellar Waters

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Untoxicated's Blank Slate Micellar Water Soothes Sensitive Skin

Untoxicated's Blank Slate Micellar Water is an upcoming launch that shares a soothing alternative to toners that are harsh, drying and stripping. This micellar water is not just a toner but also a rinse-free cleanser and makeup remover that simplifies skincare routines with its multi-tasking formula.

Suitable for even the most sensitive skin, Blank Slate Micellar Water contains ceramides and glycolipids in its clinically tested, MD-created, hypoallergenic and pH-balanced formula.

Untoxicated sets itself apart as a skincare brand that does not use ingredients known to trigger 99%+ of adverse skin reactions, and its limited-ingredient formulas are suitable for those with skin that is easily irritated or inflamed. The brand's long list of exclusions accounts for the 1,584 toxic skincare and cosmetic ingredients restricted and banned by the European Union.
Trend Themes
1. Minimal-ingredient Formulations - Untoxicated's Blank Slate Micellar Water demonstrates the trend of minimal-ingredient formulations that prioritize the needs of sensitive skin.
2. Multi-tasking Skincare Products - The multi-tasking formula of Untoxicated's Blank Slate Micellar Water taps into the trend of combining multiple skincare benefits into one product.
3. Hypoallergenic Skincare Solutions - The hypoallergenic and pH-balanced formula of Untoxicated's Blank Slate Micellar Water showcases the growing trend of skincare solutions tailored for sensitive skin.
Industry Implications
1. Skincare Industry - Untoxicated's Blank Slate Micellar Water highlights the potential for disruptive innovation in the skincare industry with its minimal-ingredient and hypoallergenic formulations.
2. Cosmetics Industry - The rising trend of multi-tasking skincare products, like Untoxicated's Blank Slate Micellar Water, presents disruptive innovation opportunities in the cosmetics industry.
3. Personal Care Products Industry - The demand for hypoallergenic and gentle skincare solutions, as exemplified by Untoxicated's Blank Slate Micellar Water, suggests disruptive innovation opportunities in the personal care products industry.

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