The popularity of fakeaway food products is reaching new levels as consumers seek to save money and eat at home, which is seeing brands respond with new options as seen with the Birds Eye Chicken Shop range. The new additions to the range are arriving in the UK and are crafted with consumers aged 18 to 34 in mind by keeping flavor, quality and convenience in focus. The products come in five variations including Nacho Jalapeno Chicken Fries, Texas BBQ Chicken Fries, Spicy Korean Tenders, Sweet Chilli Tenders and Crispy Seasoned Fries.
Marketing Director Claire Sutton spoke on the new additions to the Birds Eye Chicken Shop range saying, "Following the success of the relaunch of our Chicken Shop range last year, we wanted to maintain the momentum and keep our shoppers coming back for more. Our latest launches tap into the growing demand from consumers for takeaway-style meals at home, introducing a range of Tenders and Chicken Fries inspired by flavours from across the globe. We’re offering even more choice in the frozen aisle, helping consumers pick up everything they need for a tasty meal ready to enjoy at home with family and friends."
Fakeaway Frozen Chicken Products
The Birds Eye Chicken Shop Range Features Five New Offerings
Trend Themes
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Growth of Home-based Dining — An increasing number of consumers are opting to eat at home, prompting a demand for high-quality, convenient imitation takeout products.
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Global Flavor Exploration — Fakeaway products are embracing diverse global flavors, appealing to younger consumers seeking novel and adventurous taste experiences.
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Economical Eating Habits — As consumers become more budget-conscious, they turn to cost-effective fakeaway meals as a viable alternative to traditional restaurant experiences.
Industry Implications
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Frozen Food Industry — The frozen food sector is expanding its offerings with innovative fakeaway options, providing convenience without compromising on flavor and quality.
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Food Retail Industry — Retailers are capitalizing on the fakeaway trend by diversifying their product lines to include globally inspired, ready-to-cook options.
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Flavor Innovation Sector — As consumer palates become more adventurous, there's an increased emphasis on developing frozen meals with bold, international flavor profiles.