BE-ME, a new lifestyle company, focuses on promoting self-expression, creativity, and inclusion in kids. The brand offers products for all kids to enjoy without the limitations of gender norms. BE-ME's toys transcend the typical gender-associated categories to allow kids to play, wear, and experience what their hearts desire.
The inclusive company's repertoire includes three hero items made to foster creativity and exploration. The range consists of a Kid-Friendly Nail Polish Set, boasting vibrant and expressive colors, such as Wacky Watermelon, Cheeky Monkey, Monster Smoothie, Blueberry Blast, Goopy Grape, and more. BE-ME also offers Tutus in an array of playful, sparkly hues. Customers can also shop from the selection of beautifully designed Crowns for kids to explore imagination and creative story-telling games.
Kids' Self-Expression Lifestyle Brands
BE-ME is a Lifestyle Company that Promotes Creativity
Trend Themes
1. Gender-neutral Toys - There is an opportunity for other lifestyle brands to follow BE-ME's example and create toys that allow all kids to play, wear, and experience what their hearts desire.
2. Inclusivity in Kids' Products - BE-ME's focus on promoting self-expression, creativity, and inclusion in kids is a trend that other lifestyle companies can follow by creating products that cater to all kids regardless of gender norms.
3. Creative and Self-expression Products for Kids - The success of BE-ME's products such as the Kid-Friendly Nail Polish Set, Tutus, and Crowns shows an opportunity for other lifestyle brands to invest in creating products that foster creativity and imagination in kids.
Industry Implications
1. Toy Industry - The toy industry should focus on creating gender-neutral toys that promote inclusivity and self-expression in kids.
2. Fashion Industry - The fashion industry can follow BE-ME's example and create gender-neutral fashion products such as Tutus that cater to all kids' self-expression and creativity.
3. Beauty Industry - The success of BE-ME's Kid-Friendly Nail Polish Set shows an opportunity for the beauty industry to create safe and inclusive nail polish for kids.