Exercise machines are often constructed with a utilitarian form that is meant for working out but doesn't maintain a very stylish design, which is something the conceptual 'Beam' rowing machine is intended to change. The rowing machine is focused on providing athletes with a piece of equipment that's optimized for core and endurance training, but is designed in such a way that makes it suited for placement almost anywhere in the home. This is thanks to a series of sculpted components, sleek lines and an expandable construction that is meant to tuck the unit away when not in use.
The conceptual 'Beam' rowing machine is imagined with a dark gray chrome finish along with a light gray on the seating and pull rod to make it a sleek solution to keep in any corner of the home.
Design-Conscious Rowing Machines
The Conceptual 'Beam' Rowing Machine by Minho Lee is Sleek
Trend Themes
1. Design-focused Exercise Machines - Opportunities for disruptive innovation in the fitness industry by creating equipment that is both functional and visually appealing
2. Expandable Fitness Equipment - Trend towards flexible, space-saving fitness equipment suitable for smaller living spaces and creating new revenue streams for companies selling products targeted towards residential consumers
3. Endurance and Core Training Equipment - Creating exercise machines that target specific muscle groups and training regimens that are not currently being addressed in the market
Industry Implications
1. Fitness Equipment - Major opportunity for fitness equipment manufacturers to differentiate themselves by creating new products that prioritize design and flexibility in addition to function
2. Home Fitness - Companies could focus on expanding their home fitness equipment offerings to better serve the growing number of consumers who are seeking ways to exercise at home, using equipment that is both unobtrusive and aesthetically pleasing
3. Interior Design - Partnerships between fitness and interior design companies, specifically targeting consumers who prioritize both style and function in their home workout equipment