One of the fastest-growing superfood franchises in the U.S., Frutta Bowls, recently added some delicious new summer options including the Pina Colada Smoothie and Beachin’ Bowl.
To kick off its summer lineup, Frutta Bowls has added a new coconut base for all bowls and smoothies. The brand has also created several new featured menu items with this coconut base, including the tropical Beachin’ Bowl. Starting with a coconut base, the bowl features a fresh combination of banana, mango, pineapple, kiwi, honey, granola, and coconut flakes. Other featured menu items include the Pina Colada Smoothie, made with coconut milk and pineapple, as well as the Coconut Protein Bites, which are available in vanilla or chocolate protein varieties.
As Lauriena Borstein, Chief Brand Officer of Saladworks, Frutta Bowls, and Zoup! Eatery, says of the new offerings, "It’s important to us to provide meals that help support our guests’ lifestyles, and unique dietary needs, and we are sure they’ll love these new refreshing coconut additions to the menu."
Tropical Coconut Smoothie Bowls
Frutta Bowls Just Added a Tropical New Beachin’ Bowl
Trend Themes
1. Coconut Base Revolution - Using coconut as a base ingredient in food and drink opens up opportunities for creating more exotic palate experiences.
2. Summer Smoothie Bliss - The popularity of summer-inspired smoothies highlights a trend of seasonal food and drink choices.
3. Superfood Franchise Expansion - As demand for healthy eating options increases, we can expect to see continued growth and expansion for superfood franchises like Frutta Bowls.
Industry Implications
1. Food and Beverage - Innovations in healthy food offerings and seasonal menu changes can drive repeat business to food and beverage establishments.
2. Franchising - As we see continued growth in the popularity of superfoods, franchising can provide a scalable business model for entrepreneurs to capitalize on the trend.
3. Wellness - The emergence of healthy food and drink options, particularly in fast-casual restaurants, supports the trend toward wellness and healthy living.