Alpine Esports taps German gaming furniture brand ADEPT for its newest partnership, making the brand the official gaming chair sponsor of the branch. At the 2023 Le Mans Virtual, the two parties' relationship will result in an activation designed to promote the ADEPT brand to a broader audience of gamers. On January 14 and 15, several sim racing and real-world motorsport stars, including two-time Formula One World Champion Max Verstappen, will compete in the Le Mans Virtual Series final round.
The first carbon-neutral gaming seats are available on the market thanks to ADEPT. In addition to promoting diversity in gaming and esports, it also wants to share information on the growing issue of climate change.
"This is not only a marketing opportunity, we’ll also use this partnership to promote climate awareness in racing, starting with our first joint activation during Virtual Le Mans on Jan 14th/15th. Looking forward to a great year 2023 together[,]" said Johannes Preis, Brand Director at ADEPT.
Esports Furniture Partnerships
Alpine Esports Partners with ADEPT for its Innovative Gaming Chairs
Trend Themes
1. Esports Furniture Partnerships - Collaborations between gaming furniture brands and esports teams are becoming increasingly common, fueling innovation in the development of more comfortable and high-tech gaming chairs.
2. Carbon-neutral Gaming Chairs - ADEPT's innovation in creating the first carbon-neutral gaming chair provides an opportunity for other furniture companies in the gaming industry to follow suit and prioritize sustainability.
3. Promoting Climate Awareness in Esports - ADEPT's partnership with Alpine Esports to raise climate awareness in racing and esports competitions presents an opportunity for other brands to promote sustainable practices in the industry.
Industry Implications
1. Gaming Furniture - ADEPT's partnership with Alpine Esports highlights the importance of the gaming furniture industry in the world of esports and presents opportunities for other furniture brands to partner with esports teams to develop innovative gaming chairs.
2. Esports Teams and Competitions - Esports teams, leagues, and competitions are increasingly partnering with gaming furniture brands to provide superior gaming experiences for players and fans, presenting ample opportunities for innovation at the intersection of esports and furniture design.
3. Sustainability and Climate Action - ADEPT's focus on promoting sustainability and climate awareness through its partnership with Alpine Esports presents opportunities for not only the gaming industry, but for companies across various industries to prioritize environmental responsibility and promote sustainable practices.