The Alpen Delight bars are an update to the brand's Alpen Light bars in the UK that are formulated with flavor and function in mind to work well within the modern consumers's everyday diet. The snack bars come in six flavors including Caramel & Shortbread, Raspberry Rocky Road, Chocolate Honeycomb and more, which each come in at less than 100-calories per serving. The product caters to changing consumer preferences when it comes to snacking, which is seeing many seek out options that are enjoyment-led but also low in calories.
Head of Challenger Brands at Weetabix Food Company Lou Vickers spoke on the Alpen Delight bars saying, "Alpen Delight is an exciting, modern, and delicious addition to the Alpen portfolio, which we expect will welcome a new audience of snack lovers to the brand, boosting sales for Alpen and the overall category. We’re dialling up the taste and pleasure cues with this launch, offering an indulgent but affordable product that meets the needs of today’s consumers."
Indulgent Low-Calorie Snack Bars
Alpen Delight Bars Come in Six Flavors Under 100-Calories Each
Trend Themes
1. Flavorful Low-calorie Snacks - The Alpen Delight bars offer six flavors under 100-calories each, catering to changing consumer preferences for enjoyment-led yet low-calorie snacking.
2. Enjoyment-led Snack Options - Changing consumer preferences for snack bars are driving the demand for indulgent yet affordable products like Alpen Delight bars, which provide both taste and pleasure cues.
3. Catering to Modern Diets - Alpen Delight bars are formulated with flavor and function in mind, meeting the needs of today's consumers who are seeking low-calorie options within their everyday diet.
Industry Implications
1. Health Food Industry - The Alpen Delight bars tap into the health food industry by offering indulgent snack options with less than 100-calories per serving.
2. Snack Bar Industry - The Alpen Delight bars disrupt the snack bar industry by providing flavorful and enjoyable options that are also low in calories.
3. Challenger Brand Market - Alpen Delight bars cater to the challenger brand market by offering a modern, affordable, and delicious snack option that meets the needs of today's consumers.