air up is the world's first scent-based taste drinking system and was recently launched in the US. It works by tricking the brain into thinking that flavored water is being consumed via one's sense of smell. The innovative system is revolutionizing the way people drink water (still or sparkling) with aroma pods and no sugar, no chemicals or other undesirable ingredients. This means that, with the power of scent alone, people of all ages can experience the "taste" of everything from iced coffee and yuzu-rosemary to apple and cola. In the brand's Favourite Five Pod Pack, customers will find top flavors like watermelon, orange-vanilla and wild berry.
air up newly released the Sunset Purple bundle to encourage hydration from dawn to dusk with summery watermelon and basil-lemon pads, plus a limited-edition bottle.
Scent-Based Water Bottles
air up Transforms the Experience of Drinking Water with Aroma Pods
Trend Themes
1. Scent-based Taste Systems - The development of scent-based taste systems offers an opportunity to revolutionize the beverage industry and change the way people consume and experience water.
2. Healthier Beverage Alternatives - Powerful scent-based taste systems provide an opportunity to develop new, healthier beverage products with no sugar, chemicals or other undesirable ingredients.
3. Personalized Flavor Experience - Scent-based taste systems also create opportunities for customizing individual flavor experiences, enabling consumers to personalize their beverages in new and exciting ways.
Industry Implications
1. Beverage Industry - The beverage industry can explore the use of powerful scent-based taste systems to develop new, innovative and healthier beverage alternatives.
2. Home Appliance Industry - Home appliance manufacturers can incorporate scent-based taste systems into their products, opening up new sales opportunities and creating more personalized flavor experiences for their customers.
3. Fitness Industry - The fitness industry can leverage the development of scent-based taste systems to create new and improved hydration products, appealing to those looking for healthier and more personalized hydration options.