Nike continues to celebrate the Lunar New Year with this year's version of the Air Force 1 Low sneaker model dubbed the 喜喜, which means happiness. It was showcased on Instagram by @shanghaisole and highlights an intricate design language this time with a golden base of silk materials.
This wraps around the shoe with motifs that nod to Nike and the Year of the Dragon. The golden creatures are detailed with hues of violet and silver details -- all of this is carefully embroidered along the upper with celebratory emblems making their way onto the toe box. Th Nike Air logo is embroidered along the heel just above the themed 喜喜 which is in the same area.
Lunar Festivity-Inspired Embroidered Shoes
Nike Unveils a New 喜喜 Design of the Air Force 1 Low
Trend Themes
1. Lunar New Year Sneaker - Nike unveils a new Air Force 1 Low sneaker model dubbed the 喜喜, featuring intricate embroidered designs inspired by Lunar Festivity.
2. Intricate Design Language - The 喜喜 sneaker showcases an intricate design language with a golden base of silk materials and carefully embroidered celebratory emblems.
3. Celebratory Embroidery - Nike incorporates celebratory emblems, including golden creatures and motifs inspired by the Year of the Dragon, through detailed and carefully embroidered designs on the Air Force 1 Low sneaker.
Industry Implications
1. Sportswear - The Lunar New Year-inspired sneaker by Nike presents disruptive innovation opportunities in the sportswear industry, allowing brands to create limited edition designs and collaborations to celebrate cultural festivities.
2. Textile and Fashion - The intricate embroidery and silk materials utilized in the 喜喜 sneaker offer disruptive innovation opportunities for the textile and fashion industry, enabling brands to explore new techniques and materials in their designs.
3. Celebration and Festivities - Nike's celebratory sneaker design for Lunar New Year opens up disruptive innovation opportunities in the celebration and festivities industry, where brands can create unique and limited edition products to commemorate special occasions.