Orbea, the Spanish bicycle manufacturer, unveiled the 2022 Kemen and 2022 Kemen SUV e-bikes. The 2022 Kemen is a city-targeted e-bike with a 85 Nm motor and a 540 Wh battery. This bike is available in high, med, and low sizes, with a maximum weight of 285 pounds. The battery on this bike is subtle enough to be completely hidden out of sight for individuals who are less familiar with e-bikes. However, this comes at the cost of the battery being permanently attached to the bike.
The Orbea 2022 Kemen SUV, on the other hand, is an off-road targeted electric mountain bike. This bike has greater stability in off-road environments due to its larger wheels and sturdier build. This also enables the bike to hold a larger payload than the city version. On top of this, the Kemen SUV can tow a small carrier behind it, allowing the rider to pull either an additional payload or a small child in a trailer.
Off-Road Electric Mountain Bikes
Orbea Unveiled the 2022 Kemen and Kemen SUV E-Bikes
Trend Themes
1. Off-road Electric Mountain Bikes - The increasing popularity of off-road electric mountain bikes presents opportunities for disruptive innovation in the outdoor recreation industry, particularly in the development of higher-powered and more durable e-bikes.
2. Hidden Battery Technology - As seen in the Orbea 2022 Kemen, the trend toward subtler, hidden battery technology in e-bikes presents opportunities for further innovation and development in the e-bike industry, including the potential for increased range and longer-lasting batteries.
3. Cargo E-bikes - The ability of the Orbea 2022 Kemen SUV to tow a carrier and hold a larger payload signals a trend toward more versatile and multi-functional cargo e-bikes, offering opportunities for innovation in industries ranging from logistics and transportation to parenting and family mobility.
Industry Implications
1. Outdoor Recreation - The off-road electric mountain bike trend has disruptive innovation potential for the outdoor recreation industry, particularly in the development of e-bikes with greater durability, power, and off-road capabilities.
2. E-bike Manufacturing - The trend toward hidden battery technology presents opportunities for the e-bike manufacturing industry to innovate with longer-lasting batteries, higher charging capacities, and other technological advancements.
3. Logistics and Transportation - The trend toward cargo e-bikes, as exemplified by the Orbea 2022 Kemen SUV's carrier-towing capabilities, presents opportunities for innovation in the logistics and transportation industry for more eco-friendly and efficient delivery methods.