These 15 witty publicity stunts showcase how brands are reaching niche demographics amid the confusion that is the "new normal." These intriguing concepts playful tap into the shared experiences many are facing post-lockdown.
Notably, iconic beer brand Natural Light launched the 'Dorm Away from Home,' in response to campus closures this fall. To make up for the lack of "college fun" many students are facing, the brand is giving away a mobile dorm equipped with everything necessary to properly enjoy themselves including a mini-fridge, flat-screen television, gaming system, and a semester’s worth of Natty Light beer money to enjoy responsibly.
In addition, BABE Wine and Bumble joined forces to cover moving costs of newly singles looking to move out—and away—from their ex's place. Five winners will have all their furniture and belongings moved with help to "remove all traces of your ex from your phone," "hand-tailor the perfect Bumble profile," and "assemble complicated Swedish furniture while you drink."
15 Witty Publicity Stunts
15
Adult-Branded Hand Sanitizers
The Pornhub Hand Sanitizer Bears the Company's Familiar Branding
14
Furniture Brand Apparel Lines
The IKEA Apparel Line is Made for the People of Tokyo
13
Condiment-Inspired Sorbet Kits
Heinz Creamz Explore Unusual Frozen Dessert Flavors
12
Mobile At-Home Dorm Rooms
Natural Light Responds to Campus Closures with 'Dorm From Home' Concept
11
Breakup-Supporting Moving Expense Promotions
BABE Wine and Bumble are Covering Breakup Moving Cost
10
Crisp Apple-Inspired Beers
The Busch Light Apple Was Launched Using a Tech-Inspired Campaign
9
Icelandic Tourism Campaigns
'Let It Out Iceland' Empathizes with Struggle Many Feel Amid COVD-19
8
Nostalgic Baseball-Themed Ketchup Ads
HEINZ Helps Bring the Ballpark Home to Fans with Its New Kit
7
Parody Pizza Ads
Papa John's "New Spice Guy" Introduces Five New Spicy Pizzas
6
Professional Vegan Bacon Tasters
Raging Pig Co. is Hiring a Remote Professional Vegan Bacon-ifer
5
Branded Six-Foot Cooler Giveaways
Heineken's Six-Foot Dos Equis Cooler Keeps Users Safely Apart
4
Punny Beer Giveaways
Big Green Egg and Hamm's are Giving Away Custom Minimax Big Green Egg Grills
3
Humurious Mac-and-Cheese Giveaways
Velveeta Launched the #OneShellOfAPromo Campaign
2
Hero-Inspired Candy Holsters
Wonder Woman Inspired the Limited-Edition Golden Ropes Holder
1
Mid-Summer Christmas Campaigns
Burger King is Preparing to End 2020 Early with Christmas in July
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Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Hockey Fan-Targeted Beers
The Big Deal Brewing Original Golden Ale is Coming This Hockey Season
High Stakes Beer Ads
Coors Light and Miller Lite Announce First-Ever High Stakes Ad for the Game
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Conversational Beer Bottles
Stella Artois' We're Not Really Strangers Promotion Fosters Connection
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Free Beer-Branded Clogs
Crocs and Busch Light Team Up for Camping-Themed Collaboration
Glow-in-the-Dark Wine Labels
19 Crimes Wine is Showcasing Spooky Halloween Branding
Collectible Beer Can Stickers
Whetstone Beer Can Labels Double as Unique Stickers
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Seltzer Happy Hour Giveaways
White Claw Debuted the 134 Happy Hours Program to Ease Back to Office
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Beer-Flavored Ice Pops
Coors Light Coors-icles are Non-Alcoholic But Only For Fans 21 and Up
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Dry January Beer Launches
Blue Moon Supports Dry-Back January with New Launch
Breakup-Themed Donation Pop-ups
Bumble Launches 'Ex-Boxes' Pop-ups for a Fresh Start
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Nostalgic Non-Alcoholic IPAs
Stay Classy by Bellwoods Brewery Takes Cues from Retro Stubbies
Candle-Paired Drink Collections
The New Emotional Illuminations Collection Pairs Scents and Tastes
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Boat Shoe Beer Holders
Natty Light & Sperry Team Up to Turn Your Boat Shoes Into Beer Holders
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Fruity RTD Wine Spritz Cans
Social Lite Takes a Sip into Canned Wine with New Wine Spritz
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Downloadable Game Beer Ads
The Stella 'Beer, Au Naturel’ Ad is Playable on The Sims
Non-Alcoholic Canned Cocktails
The Wild Tonic Wanderer Series Features Four Flavors
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Summer Beer Excuse Generators
Samuel Adams Launches 'I Can't' Can to Help Escape Unwanted Plans
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
Peach-Forward Beer Launches
Busch Light Debuts the Busch Light Peach in Time for Summer
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Lighthearted Dry January Campaigns
Ceder's 'January, It’s Anything But Dry' Campaign is Carefree
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Social Good Beer Initiatives
Miller Lite and J Balvin Team Up to Give Back to Latino Communities
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
Responsible Drinking Campaigns
The Irish Goodbye Program from The Quiet Man Offers Free Rides Home
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Outdoor-Ready Beer Merchandise
Keystone Light and Realtree Debut a New Camo Collection
Waste-Reducing Surprise Packs
nuud Launches a Surprise Pack to Reduce its Waste
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Better-For-You Beer Brands
Thrive Unveils the 'Thrive Play' Functional Beer with Ten Vitamins
Limited Minimal Branded Beers
Nothing Beer is the Latest Announcement by the Tech Brand
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Bacon Abstaining Competitions
Oscar Mayer's 'BacOFF' Asks Fans Not to Eat Bacon on World Vegan Day
Refreshing Low-Alcohol Beers
These New Beers from the Nirvana Brewery are Arriving for Spring
Beer Can String Lights
Busch Light Created Bush Lights to Brighten the Holiday Season
Cheeky Hangover Contests
Q Mixers Challenges People to Overcome the Hangover Fear
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Beer-Branded Basketball Experiences
Coors Light Launches Draught Draft with a Raptors Experience
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Social Good Sparkling Waters
Barbet Debuts Artful Sparkling Water Flavors with a Charitable Focus
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Dog-Friendly Food Ads
Natural Balance Pet Food Made a Marketing Campaign for Pets, Not People
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Celebratory Stonewall Beers
The Stonewall Inn IPA from the Brooklyn Brewery is Arriving in the UK
Non-Alcoholic Steakhouse Cocktails
Whitbread & Strykk are Making Alcohol-Free Cocktails Accessible
Fruity Non-Alcoholic Beers
Labatt Blue Light Non-Alc Strawberry Acai Stands Out with Fresh Flavors
Non-Alcoholic Canned Cocktails
Molson Coors Debuts Roxie, a Line of Non-Alcoholic Canned Cocktails
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Pet Disaster Plan Campaigns
Anheuser-Busch Launches New Ad for National Preparedness Month
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
High-Quality Laidback Canned Wines
Nice Sparkling White Wine Has a Crisp, Dry and Sparkly Profile
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Zero-Proof Sparkling Beverages
TÖST Makes Sparkling Drinks with No Alcoholic Fermentation
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Dating App-Themed Store Experiences
Tinder Opens Up a SwipeMart Store Location in Tokyo
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Festive Display Contests
The Truly Keep It Light Holiday Edition Helps to Cover Utility Bills
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Plant-Based Yogurt Travel Promotions
This Bio&Me On-Pack Promotion Offers a Free Holiday
Mayonnaise Pairing Ads
Hellmann's Big Game Ad Stars Pete Davidson, John Hamm & Brie Larson
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Experimental Artisan Beers
These New Carlsberg Beers Come in Three Varieties
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Temporary Retirement Sweepstakes
Coors Light is Helping Adults to Experience the Retiree Life
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Beginner Bartender Challenges
Bright Cellars is Looking for America's Worst Home Bartender
Recipe Delivery Promotions
The Gousto The Battle of the Buns Range is Arriving with a Promotion
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Spooky Cider Campaigns
This Brothers Cider Campaign Celebrates the Halloween Season
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Pride-Celebrating Kombucha Cans
Brew Dr. Kombucha Unveils its 'Love Wins' Labels for Pride Month