Video games have come a long way since their debut in the early '80s and the quality of these epic video game ads reflects that change. Game commercials are beginning to move away from simply showcasing gameplay content within a 30-second time slot and are instead investing time, money and creativity into constructing something that alludes to the game's captivating environment and tantalizing narrative.
Similar to the commercials for Hollywood Blockbusters, these video game ads select and combine specific moments within the game's story in order to entice the audience to want to not only play the game, but experience that world and witness the development of the characters within it.
From apocalyptic showdowns to superhero epics, these trailers display the evolving technology and growing potential for narrative and interactive experiences in video games.
16 Cinematic Video Game Ads
From Zombies to Superheroes, These are Some Hollywood-Worthy Trailers:
Andrew Robertson — Mar 12, 2012 — Tech
16
Cold-Blooded Villain Previews
The Arkham City Mr. Freeze Trailer Leaves Viewers With Chills
15
Caped Crusader Game Spots
Batman Arkham City Trailer Unveils a Full Epic Look
14
Narcissistic Game Previews
The Arkham City: Riddler Trailer is Narrated by Villain Edward Nigma
13
Villainous Video Game Teasers
Arkham City 'Joker & Harley' Pits Batman Against his Great Nemesis
12
Provocative Video Game Trailers
World Premiere of Batman 'Arkham Asylum'
11
Beautifully Tragic Zombie Trailers
This Dead Island Official Trailer Will Blow Your Mind
10
Video Game Short Films
John Hillcoat Directs the Red Dead Redemption Movie
9
Colossal Gamer Trailers
The Battlefield 3 Gameplay Footage Video is Epic
8
Supercharged Game Trailers
DC Universe Online Clip is Awesomely Cinematic
7
Apocalyptic Survival Previews
The Last of Us Trailer Debuts with Intense Moments
6
Zombie Apocalyptic Showdowns
Left 4 Dead 'Impulse 76' Brings Surprise Guests to the Survivors
5
Gangster Game Previews
GTA V Official Trailer Gives a Glimpse of What Fans Can Expect
4
Wisecracking Soldier Trailers
MW3 'The Vet & The n00b Trash Talk' Depicts Hilarious Conversations
3
Hollywood War Game Trailers
Modern Warfare 3 ‘The Vet & The n00b' is Gloriously Epic
2
Bogus Avian App Trailers
Rooster Teeth Creates a Hilariously Well-Produced Angry Birds Spoof
1
Action-Packed Vigilante Trailers
Nightwing for Arkham City Shows Dick Grayon At His Finest
Related Ideas
Nostalgic Gaming Timepieces
The Retro Gaming Watch Brings Gameplay to the Wrist
Monthly Free Game Bundles
Sony Confirmed its Three Free Titles on PlayStation for June
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Game-Themed Apparel Collections
BoxLunch and Super Mario Bros Launch Collaborative Apparel
Video Game-Inspired Boots
Red Wing Shoes Revealed a Super Mario Bros. Inspired Boots
Brand-Themed Handheld Consoles
The HyperMegaTech Super Pocket Comes in Two Special Editions
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Video Game-Inspired Vehicle Designs
The Conceptual 'MG MAZE' Celebrates Real and Virtual Worlds
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
AI-Generated Film Trailers
Curious Refuge Generates a Wes Anderson-Inspired Avatar Trailer With AI
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Immersive Gaming TVs
This TV Offers Heightened Visuals, Enhanced Audio & Rapid Connectivity
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Gamer-Focused Energy Cans
Monster Energy's New Can Designs Offer In-Game Rewards for Call of Duty
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Modern Retro Game Cartridges
Blaze Entertainment Announced Indie Heroes Collection 2 for Evercade
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
Glowing Movie Campaign Murals
Paramount Creates a Teenage Mutant Ninja Turtles Mural
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
First-Person Vintage-Inspired Games
Mouse is a New Shooter Game Inspired by Vintage Disney
Monstrous Horror Video Games
This Game Challenges Players to Evade An AI-Fueled Monster
Video Game-Themed Sauces
TRUFF Launched a Trio of Super Mario Bros. Truffle-Infused Hot Sauces
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Personalized Video Game Merchandise
MARKET Launches a Personalized 'Call of Duty' Collection
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Nugget-Inspired Video Games
McDonalds and The Sandbox Create the McNuggets Land Game
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Modernized Nostalgic Gaming Consoles
The Atari Gamestation Pro Features More Than 200 Games
AI-Generated Video Summaries
YouTube is Testing a Feature to Add Value to the Viewing Experience
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
AI-Generated Feature Films
'Man With AI Movie Camera' Will Be Generated on a Long, Single Prompt
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Bloody Promotional Game Campaigns
Gaming Franchise Diablo Wants Fans to Donate Blood For a PC
Magical Game Collaborations
Disney is Investing in Epic Games and Launching Fortnite Content
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Actor-Mimicking Programmed Ads
ChatGPT Uses AI Technology to Mimic Ryan Reynolds Personality
Calming Video Game Soundscapes
Xbox and Calm are Teaming Up for Two New Game-Themed Soundscapes
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Game-Inspired Soap Collections
Lush Launch Super Mario Bros. Movie-Inspired Soap Collection
Game-Themed Animated Mini-Series
Blizzard Entertainment Launches a New Overwatch Anime Series
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Superhero-Guided Workout Apps
This App Uses 'Marvel' Comic Storylines to Enhance Your Workouts
Dual-Screen Smart TVs
The Telly TV is a Free Piece of Hardware Supported by Advertisements
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Fighting Game Crossover Events
Battle Royale Game PUBG Announces a Street Fighter 6 Collaboration
Work-Ditching Video Game Campaigns
Call of Duty's "Ghost Your Boss" Invites Players to Skip Work
Promotional In-Game Events
'Alan Wake Flashback' Promotes Alan Wake II's Release in Fortnite
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Lifelike FPS Games
'DRAMA' Studio Unveiled a Bodycam-Style FPS Game Titled 'Unrecord'
Hybrid Horror Video Games
Hideo Kojima and Jordan Peele Announced OD at the 2023 Game Awards
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Realistic-Graphics Video Games
Ninja Theory Showcased 'Hellblade II' in Unreal Engine 5
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transformative Gaming TV Concepts
Ibrahim Can Erdincmer Designs the New Gravity TV Concept
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Adventurous Soccer Game Trailers
Panic and Sony Unveil a New Trailer for the Despelote Game
Complete Horror Franchise Bundles
Humble is Offering a Resident Evil Bundle for a Limited Time
Gothic Western RPGs
Flying Wild Hog Rolled Out 'Evil West' on Modern Gaming Platforms
Iconic Game Thriller Films
The Tale of the Tetris Game is Being Transformed into a Movie
Handheld Cartridge-Style Consoles
The 'Super Pocket' is a Portable Game Console with Themed Skins
Adventure Game-Adapted Animations
Stray is Being Adapted as an Animated Movie by Annapurna
Superhero Movie-Themed PCs
Zotac Showcased a Trio of Spider-Verse-Themed Gaming PCs
Iconic Action Game Ports
Supergiant Games' 'Hades' is Coming to iOS Devices via Netflix Games
Futuristic Lighting Action Games
Marvel 1943 will Feature Nanite and Lumen Technologies
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Next-Gen Crime Games
Rockstar Games is Set to Launch 'Grand Theft Auto VI' in 2025
Regal Adventure Game Designs
The Princess Peach: Showtime! Game Has a Simplistic Mission
Cinematic Digital Game Trailers
Ubisoft and Red Storm Entertainment Drop the Division Heartland
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Horror Franchise-Themed Games
A Paranormal Activity Game is Currently in the Works
Animated Extraction Shooters
Upwake.Me Announced Hawked with a Vibrant Art Style and Fast Gameplay
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Comic-Themed RPG Games
Jam City's New Game is Inspired by the Characters of the DC Universe
Streamed Mobile Game Launches
The Immortality Game is Free for Netflix Subscribers
Mayonnaise Pairing Ads
Hellmann's Big Game Ad Stars Pete Davidson, John Hamm & Brie Larson
Fantasy World-Inspired Mobile Games
Heroes of Middle-Earth is an Upcoming Mobile Game from EA
Community Game Help Functions
PlayStation 5's Game Help Function Now Sources Videos
Dynamic First-Person Shooter Games
The Upcoming Immortals of Aveum Game Gets a Trailer
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Action Rhythm Animated Games
Xbox and Bethesda Develop the New Hi-Fi Rush Game Available Now
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Anime Service-Backed Games
Crunchyroll is Adding Mobile Games to its Subscription-Based Offerings
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Superhero-Themed Gaming Consoles
The PlayStation 5 Spider-Man 2 Limited Edition Bundle is Striking
Modern Updated Classic Gameplays
The Upcoming Sonic Superstars Games Readies for Fall
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds
Turn-Based Cartoon Games
Two GameBoy Classic Return in 'Advance Wars 1+2 Re-Boot Camp'
Volcanic Game Trailers
Sony and Guerrilla Games Tease Horizon Forbidden West: Burning Shores
App-Backed Streaming Bundles
YouTube Debuts the Primetime Channels Feature for German Consumers
Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’
Elevated Video Game Teasers
Nightdive Studios Shows a Look at the New System Shock 2
Timed Game Trials
EA Released a 90-Minute-Playtime Demo for Dead Space Remake on Steam
Video Game-Themed Pixel Paintings
Minecraft Honors Anniversary with a Pixel Art Collection
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Indie Game-Adapted Movies
The El Paso, Elsewhere Game is Getting Turned into a Movie