The latest season of The Bachelor delivered one of the worst moments a woman could go though, a breakup on national TV in the show's "After the Final Rose special" which aired moments after Melissa Rycroft was revealed as the woman The Bachelor Jason Mesnick chooses and proposes to, only to be dumped in favor of the other woman, Molly Malaney.
But The Bachelor's change of heart and public humilation is not the strangest thing we've come across when it comes to breakups. Diving into Trend Hunter's library, I was able to find TV commercial breakups, texting & Facebook breakups, companies offering those who were dumped a paid day off and my personal favorite, the Breakup shagging by Coke zero.
11 Unusual Breakup News & Innovations
10
High-Profile Facebook Breakups
Chris Brown and Rihanna Change Relationship Status to 'Single'
9
Break Up Shagging
Edgy Coke Zero Ad
8
Art for Bad Breakups
Handmade Goods To Inspire Torn Couples Like Chris Brown and Rihanna
7
$9 Million Parting Gifts
Terri Seymour Paid For Break-Up With Simon Cowell
6
Broken Heart Bling
Breakup Jewelry By Etsy Artists Symbolize Broken Romance
5
Break-Up Service Clothing Ads
Safevertising for Adidas Originals
4
1 in 7 Break Up Via Text
U R Dumpd
3
Calling in Lovesick
Paid Time Off After Breakups
2
Commercial Breakups
Microsoft Dumps Seinfeld from Ads
1
Creative Dumping
Break-Up Handkerchiefs
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Tarot-Inspired Streaming Campaigns
Netflix Discover Your Future Reveals New Streaming Potentials
Reality Show Candy Packs
M&M'S and Love Island USA Partnered to Celebrate Season 8
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Visual Show-Inspired Displays
Saks Fifth Avenue Transforms its NYC Flagship for Just Like That
Provocative Soda Stunts
Evolution Fresh x Bretman Rock Hosted a Soda-Powered Car Wash
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Heartwarming Bank Campaigns
Chase's Next Thing You Know Campaign Captures a Full Life
Reality-Style Dating App Series
Tinder's Double Date Island Spotlights Creator Friends in Ibiza
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Anti-Romantic Shrine Activations
Tinder Presents a Breakup Shrine in Tokyo
Spooky Dating-Inspired Candies
Sweethearts Launched Ghosted Sweethearts for Halloween
Rom-Com Book-Inspired Trips
EF Ultimate Break Launched an Emily Henry Journey to Croatia
Exclusive Shampoo Collections
Pantene & Alix Earle Dropped "Unexpired Pantene" for a Limited Time
Mockumentary Product Tests
Robert Irwin vs. 100 Crocs Puts Columbia Sportswear Shoes to the Test
Nostalgic Skincare Campaigns
Neutrogena Remembers the '90s in a Campaign for Rapid Wrinkle Repair
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Branded Jewish Dating Shows
Matchmaking Traditions Inspired a New Manischewitz Matchmakers Show
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Intimate Alcohol-Free Campaigns
CleanCo and Lovehoney Joined Forces for Anything But Dry January
Cocktail Flavor-Inspired Engagement Rings
Buzzballz Showcases a Non-Traditional Engagement Ring
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Anthropomorphic Hair Ads
Hair Ballad is Manscaped's First Super Bowl Commercial
Limited-Edition Flip Phones
The SVEDPHONE Only Offers Call and Text for Living in the Moment
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Emotional Recovery-Focused Escapes
Camp Heartbreak is Nurturing for People Who are Breaking Up
Nightmarish Mobile Campaigns
Liquid Death Created the Cellphone Bill Character for Boost Mobile
Limited-Edition Celeb Bathwater Soaps
Dr. Squatch x Sydney Sweeny Partner for the Bathwater Bliss
TV-Inspired Detergent Campaigns
Tide Draws Parallels Between Stranger Things & Letters to Tide
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Dating-Inspired Plush Collectibles
Common Relationship Behaviors Inspired the Bad Date Bears
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Star-Studded Men's Fragrance Campaigns
The BOSS Bottled Beyond Fragrance Campaign is Eye-Catching
Influencer-Backed Valentine's Day Collections
Adore Me Taps Bobbi Althoff for Its 2026 Capsule
Festival-Themed Cocktail Promotions
Kylie Jenner's Sprinter Vodka Soda Arrives at Coachella
Cozy Dramedy Skincare
Bliss x Gilmore Girls Inspires Millennial & Gen X Nostalgia
Creator-Led Skincare Ads
The BYOMA Shorttime Show Celebrates Short Kings and Queens
Fan Participation Campaigns
The Fan Edit by Smirnoff Ice Taps into Love Island USA's Interactivity
Practical Valentine's Candies
Sweethearts Conversation Hearts Share "Love in This Economy" Phrases
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Reality TV-Inspired Fashion Capsules
Betsey Johnson Launches a Mormon Wives Capsule Collection
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Fan-Powered Reality Competitions
Little Caesars' Pretzel Crust Island Engages YouTube Viewers
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Romantic Co-Branded Product Lines
alice mushrooms Partners with Joe & the Juice for V-Day
Branded Wedding-Themed Gifting Suites
Street Grandma Featured UGG in Her Collection 8 Campaign
Valentine's Jewelry Exchanges
The JCPenney Ex-Change Turns Once-Loved Pieces into a Fresh Start
Swipe-Eliminating Dating App Updates
The Bumble Interface Getting Rid of the Swiping Experience
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Divorce-Inspired Womenswear
The Divorce Collection by Reformation Features Attorney Laura Wasser
Adoptable Cat App Takeovers
Fresh Step's Date Cats, Not Humans Makes Adorable Matches
Laundry-Themed Nuptial Events
The LG Launderette of Love is a One-of-a-Kind Wedding Experience
Afternoon Break-Encouraging Campaigns
Halfday Iced Tea is Launching the Halfday Break Campaign
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Canadian Creator-Approved Campaigns
The Hacksmith and Mentos Launch a Fizz-Powered Innovation
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
Heartthrob Beef Jerky Campaigns
The Chomps x Cameo Bury the Beef Campaign is Apology-Themed
Cinematic Valentine's Day Campaigns
Tiffany & Co.'s 2026 Valentine's Day Film Starred Adria Arjona
Non-Alcoholic Beer Ambassadors
Heineken Named Serena Williams Its Non-Alcoholic Beer Ambassador
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Reality Show Pharmacy Partnerships
Boots and Love Island Partnered to Keep the Show Stocked
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Host-Inspired QSR Meals
Wendy's and FOX Big Noon Kickoff Partnered for New Combos
Romance Reconciliation Spells
UrsulaSpells Aids Those Heartbroken with Digital Love Magic Services
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Throwback OOO Campaigns
KitKat's Auto Reply_Break Turns Out-of-Office Emails into a Break for All
Singles Jewelry Collections
Tinder x Ian Charms' Collab Dropped for Uncuffing Season
Offline Dating Experiences
Beyond Debuts Social Club Prioritizing In Person Connections
Reality TV Party Games
Never Have I Ever — Love Island Captures the Drama of a Hit Series
TV Celeb-Backed Balm Ads
Philosophy Debuts Purity Made Simple One-Step Meltaway Cleansing Balm
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Immersive Floral Tributes
ESPN Honors the 2025 NBA Finals with Mr. Flower Fantastic
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Salty Soulmate Ads
Pringlelina: A Love Story Continues the Tale Pringles Started at the Big Game
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Faux Reality Drama Campaigns
Maybelline New York's Primer Donnas Stars Ariana Madix
Celebrity-Backed Whiskey Campaigns
Redbreast Irish Whiskey Taps Andrew Scott for Next Chapter
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Cheeky Valentine's Day Initiatives
Buldak Debuts the Collaborative Hotter Than My Ex Campaign
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Celeb-Forward Fragrances Releases
Skylar Announces the Launch of the Double Dates Scent
Steak-Inspired Dating Shows
Morrisons' Steak & Date Measures Compatibility in Steak Preferences
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Deeply Discounted TV Deals
Liquid Death Added a $1 TV to Its Online Store for Black Friday
AI-Powered Reality TV Expereinces
Your Bravoverse Turns Andy Cohen into a Guide for Bravo Fans
Spicy-Sweet Breakup Sweepstakes
Mango Shotta is Celebrating New Singles on National Tequila Day
Women-Sponsoring Branding Initiatives
TJ Maxx Debuts the You Sponsored by TJ Maxx Campaign
Feature-Length Microsoaps
The Golden Pear Affair by Native Reimagines Soap Operas for Socials
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Romantic Delivery Service Bouquets
Deliveroo New Arrangements Collection Reflects Modern Romance
Rideshare St. Patrick's Day Campaign
Uber and Mother Launched an Irish Exit Safe Ride Campaign
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Infomercial-Inspired Pizza Oven Campaigns
Matty Matheson and Gozney Partnered for 'Cook Different'
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Fan-Focused Hockey Campaigns
The ESPN Chirpline Lets Fans Vent During the Stanley Cup Playoffs
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Show-Inspired Alcohol Campaigns
Blake Lively X Dorota Reunite to Star in 'Sharing Good Tea' Spot
Poet-Driven Valentine's Day Campaigns
UrbanStems Partners with JB Copeland for V-Day
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Spontaneous No-Stress Vacations
White Claw Introduced a No-Bail Bondsman and a Trip of a Lifetime
Musician-Supported Fine Jewelry Campaigns
Chanel's Coco Crush Fine Jewelry Film Features Two Stars
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Island-Inspired Supplement Ads
Bucked Up Launches a Sizable Campaign Called 'Castaway'
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Campus Matching Services
Date Drop By The Relationship Company Sends One Match Weekly
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Hockey Fan Brand Activations
Molson Canadian's Cheer Canadian Campaign Bought Buffalo a Round
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
AI-Guided Relationship Apps
Caveman to Casanova Uses AI Companion to Improve Couples Engagement
Snowboard Slopestyle Athlete Celebrations
Monster Energy Celebrates Mia Brookes
Swimming-Themed Soda Campaigns
The Diet Coke This Is My Taste Campaign Stars Jamie Dornan