These subversive Barbie innovations show the ways in which consumers and manufacturers have taken shots at the iconic and remarkably girly doll.
Often criticized for doll's appearance and ideals, Mattel, the maker of the toy, has been the center of much criticism. Instead of going the traditional route of complaining, many people have been more active and innovative in their approach to offsetting the damage done by Barbie, and made their own depictions of the doll that re-imagine the character as someone entirely different and better aligned with realistic expectations.
Though Barbie is sure to stick around in classic form for many years to come, it's good to see that those outside of toy companies are taking representation into their own hands with great creativity.
22 Subversive Barbie Innovations
From Broken Barbie Marriages to Controversial Doll Set Ups:
Courtney Scharf — Aug 14, 2012 — Naughty
22
Naughty Doll Photography
Lauren Nieburg Captures 'BARBIE in Compromising Positions'
21
Iconic Doll Controversies
The Clothesless Matchbox Barbie Calendar Provokes Legal Problems
20
Broken Barbie Marriages
The Dina Goldstein ‘In The Dollhouse’ Series Sees More Than Me
19
Naughty Dollies
What Goes On Behind Closed Doors in Dollhouses
18
Cut-Up Doll Depictions
Peihang Huang Paints Pictures of Brutally Injured Toy Figurines
17
Demented Doll Installations
Barbie Gone Bad at the 7th Annual Altered Barbie Doll Exhibit
16
Celebrity Dolls
Amy Winehouse Barbie
15
Barbie-Armed Jewelry
The 'Plastic Body Series' by Margaux Lange Uses Limbs
14
Life-Sized Barbie Dolls
Galia Slayen Builds Barbie for National Eating Disorder Awareness Week
13
Daring Tattooed Dolls
The tokidoki Barbie Doll is the First Ever Tattooed Barbie to Hit Shelves
12
Controversial Doll Set-Ups
Mutated Barbie & Ken Figurines at the Altered Barbie Exhibition 2010
11
Rich Housewife Dolls
The Barbie Lounge is the Place to be for Sophisticated Dolls
10
Disturbing Mashup Figures
Kristy Lynn Creates a DIY Human Centipede Doll
9
'Kill Bill' Barbie
Danny Choo Creates 'Mirai Dollfie,' a Manga-Inspired Murderess
8
Subverted Toy Installations
The Ken Kagami 'TOYS'A'SS' Collection is Uber-Strange
7
Demented Plaything Photography
The Hayden Wood Living Doll Series is Bewitching
6
Cougar Barbies
Video Makes Fun of Saggy-Boobed, Botox-Loving, 50-Year-Old Barbie
5
Adorable Rapper Barbie Dolls
The Nicki Minaj Barbie Doll by Mattel Will Benefit Charity
4
Anti-Barbies
Ghoulish Mezco 'Living Dead Dolls' Continue to Terrify With a New Collection
3
Digitally Aged Dolls
Barbie Gets Old, Complete With Wrinkles and Crow's Feet
2
Eerie Embalmed Dolls
Mummified Barbies by E.V. Day is a Quest for New Doll Creations
1
Fake-n-Bake Barbies
The Patricia Krentcil-Inspired 'Tanorexic Doll' is Oompa Loompa-Colored
Related Ideas
Fashion-Branded Doll Designs
The Off-White x Mattel Monster High 'Memorabilia' Capsule is Spooky
All-Pink Life-Size Dollhouses
Airbnb Listed the Barbie Malibu Dreamhouse for Barbie Movie
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Nostalgic Neon Rollerskates
The Impala x Barbie Rollerskates Match the Style in the Barbie Movie
Pinkish Toy-Themed Condiments
Heinz Classic Barbiecue Was Created in Partnership with Mattel
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Doll-Themed Pink Cars
Hot Wheels Debuts a Barbie Corvette Convertible Inspired by the Stingray
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
All-Pink Accessory Collections
The ALDO x Barbie Collection Has Accessories in Hot Pink Hues
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Pink-Hued Shipping Container Homes
These Pink Shipping Container Homes by Ishita Ganguly are Chic
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Doll-Themed Frozen Yogurts
Pinkberry's Barbie Land Berry Pink Aligns with Greta Gerwig's New Film
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Vibrant Doll-Inspired Athletic Collections
The New YITTY Collection is Colorful and Playful
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Movie-Inspired Nail Polishes
The OPI x Barbie the Movie Collection Includes Nine Fantastic Shades
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Filmic Pink Burgers
The BK Barbie Combo is Made with a Smoky Pink Sauce
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Doll-Themed Washable Rugs
The Barbie x Ruggable Collab Shares Sophisticated Styles for the Home
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Hot Pink Electric Toothbrushes
The Barbie The Movie X Moon Pink Electric Toothbrush is Limited
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Glossy Pink Travel Capsules
BÉIS Unveils its Pink Travel Collection Inspired by Barbie™ The Movie
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Doll-Themed Dog Collections
The Canada Pooch x Barbie Collection Includes Accessories & More
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Bottle-Shaped Shampoo Bars
The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
Decayed Car Playsets
Hot Wheels x Daniel Arsham Features Stylistically Aged Designs
Co-Branded Blond Hair Care Kits
The Blondme x Barbie Collection Helps Fans Achieve Classic Looks
Printing-Inspired Footwear
Taylor Tabbs Re-Imagines the Converse Mid-Tops with HP Aesthetics
Artist-Backed Album Figurines
The Weeknd Launches a 'Kiss Land' Toy Collection with Superplastic
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
Doll-Inspired Consoles
Xbox is Giving Away a Barbie Xbox Series S
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Immersive Dollhouse Candles
Homesick's Barbie Dreamhouse Candle Shares Rose and Jasmine Notes
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Pink Tonal Lifestyle Sneakers
Barbie Pink Tones Detail the Latest SB Force 58 Sneaker
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Paranormal Fashion Dolls
The Monster High Annabelle Doll Was Inspired by The Conjuring
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Co-Branded Platform Clogs
The Barbie x Crocs Footwear Collab Shares Playful All-Pink Styles
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Empowering Doll Fragrances
Barbie Eau de Parfum is a Fun and Uplifting Scent
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Doll Movie-Themed Popcorns
Propercorn Debuts Limited Popcorn Packs Inspired by Barbie the Movie
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Stunning Doll-Themed Luggages
Béis Unveils a Barbie-Inspired Luggage Collection in Three Colorways
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
Dollhouse-Inspired Furniture
The Barbie x Joybird Collab Embraces the Barbiecore Aesthetic
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Doll-Inspired High Heels
The Fantastic Plastic Foot Shoes are Shaped Like a Doll's Tip-Toed Foot
Bubble-Shaped Cribs
The Luxurious Bubble Baby Bed Gently Rocks Little Ones to Sleep
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Detailed Filmic Fashion Publications
'Barbie: The World Tour' Breaks Down Outfits from the Film
Glamorous Collector Dolls
Barbie by American Girl Pays Homage to the Original Barbie
Sparkling Pink Skate Sneakers
A New Barbie Dunk is Dosed in Pink Hues and Glittery Details
Doll-Themed Ice Creams
Cold Stone Creamery Debuts a Barbie-Inspired 'Pink Cotton Candy Ice Cream'
Collectible Mexican Holiday Dolls
The Barbie 2023 Día De Muertos Doll is Highly Detailed
Movie-Inspired Dating App Features
Bumble Barbie Compliments Offer a Fun Way to Flirt
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Colorful Doll-Topped Cakes
SusieCakes is Serving Up New Barbie Cakes This Summer
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Iconic Barbie Collectibles
Barbie Honors “Queen of Rock and Roll” Stevie Nicks with Collector Doll
Blingy Doll-Themed Belts
B.B. Simon Introduces 'The Barbie Pink' Belt Collection
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Expansive Toy-Inspired Amusement Parks
Mattel Adventure Park Will Open in 2024 in Arizona
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Movie-Inspired Ice Cream Cakes
Cold Stone Creamery's Best Cake Ever! Celebrates the 'Barbie' Movie
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Doll-Inspired Bedrooms
Inspired by the Barbie Movie, Emma Created a Bedroom for Ken
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Collectible Football Fan Dolls
The Barbie NFL Super Bowl Champion Doll is Limited-Edition
Fashion Doll Board Games
Hasbro's Monopoly: Barbie Edition Has Players Build a Dreamhouse
Sporty All-pink Sneakers
PLEASURES x PUMA Embrace the Barbiecore Aesthetic
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Barbie-Themed Luxury Suites
The Beyond LIMITS BARBIE DREAM SUITE at Fairmont The Queen Elizabeth
Iconic Doll Movie Cars
Barbie's 1957 Chevy Corvette will Debut at Toronto's International AutoShow
Pop Star-Inspired Holiday Dolls
Mattel Presents a Festive Mariah Carey Barbie Doll
Socialite-Inspired Doll Designs
The Mini Bratz x Kylie Collectibles Collection is Available Now
Pink Plant-Based Sushi Rolls
The Barbie Roll by Niku Nashi is Wrapped in Pink Soy Paper
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Doll-Themed Pink Paints
Stuart Semple Releases a New Barbie-Inspired 'Pinkie' Paint Color
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Inflated-Illusion Ceramic Capsules
Toykyo and HOme Studyo Join Forces on the Blow Up Collection
Virtual Doll-Inspired Tycoons
Mattel and Gamefam Launch the 'Barbie DreamHouse Tycoon' on Roblox
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Expanding Plush Collectibles
Miraball Shares Two “Little but Legendary” Surprises for Under $10
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures