In the last few years, photography blogs like the Sartoralist, the Style Scout and Face Hunter have revolutionized the fashion world with their street style shoots, featuring real people in everyday outfits.
The success of these street style shoots led to a new market in the fashion world for clothes and advertisements that looked less like something that belongs on a runway and more like something that belongs on well-dressed, normal, every day people. Fashion campaigns and clothing lines began to create advertising that reflected the newfound desire for advertising that resembled real life, some of which are featured in this collection.
Also in this collection of street style shoots, we travel back in time to the street style of 1970s New York, over to London, England and examine the world of the underground arts culture, and we see what the style of modern day, real life, New York City street kids.
Implications - In recent years, there has been a movement away from upscale, glossy fashion photography and towards DIY street style blogs and features. Any company that fashions itself avant-garde or cutting-edge would be wise to feature marketing that looks more like a street style blog than a well-produced fashion advertisement. By focusing on the natural and everyday, the brand connects with consumers on an emotional level, which is something that other brands that feature traditional fashion marketing cannot do with polished, glossy ads.
23 Street Style Shoots
23
Real-Life Street Kid Portraits
Photographer Adam Taylor Takes Portraits of NYC Street Kids
22
Subculture Lifestyle Stalking
This Kevin Morosky Photography Captures Authentic Hipster Living
21
Gritty Sensual Photography
Photographer Andy Houghton Captures Dark Images
20
Street Fashion Blogs
The Sartorialist And More
19
Elegant Street Fashiontography
The Solange Wilvert Iguatemi Magazine Editorial Exudes Pure Class
18
90s Hip-Hop Fashion
New Yorker Brings Back B-Boy Style for S/S '09
17
Beijing Street Style
16
On-the-Spot Style
Consumers Turn to Street Fashion for "Real" Style Inspiration
15
European Street Fashion
The Garcon Garcia 2010 Fall Line Makes it Easy to Look Stylishly Comfy
14
Mean Street Fashion Blogs
‘Look at This F*cking Hipster' Torments Fashion Victims
13
Vintage Americana Street Shots
Anthony Catalano Provides a Gateway into Modern History
12
Plaid Street Fashion
Preppy Punk at House of Holland (Fall 2008)
11
Mid-Street Fashion
Heidi Klum Shows 'Rodeo Drive' Style in Vogue Deutschland
10
Surgical Street Fashion
Face Masks Abound in Japan
9
Bulky Russian Footwear
Valenki Boots Are Cold-Weather Must-Haves in NYC (UPDATE)
8
Israeli Street Fashion
ILook Tel Aviv
7
Avant-Garde Street Fashion
Conceptual Styles from Danish Designer Susanne Guldager
6
Student Style
Sartorialist Hits Yale
5
Street Fashion Editorials
“Word On The Street” in Vogue UK
4
Street Fashion Videos
Feed Your Fashion Curiosity With BeautifulStranger.tv
3
Street Fashion for High Fashion
Sartorialist Shoots Vogue Paris Cover
2
Urban Street Fashion
New York Merchant OAK
1
Steeple-Scaling Runways
The 2010 High Street Fashion Week Goes Vertical
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Empowering Fashion Films
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Daily Paper Launches a New Collection for the SS23 Season
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Nike Presents the Pulse of London Campaign Honoring the City
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