An important part of social media strategy is integrating interactivity, like social payment. This retail method involves letting people pay with a Tweet, hashtag, Instagram post or something similar. You might not get cold hard cash for your product, but you do get built-in marketing on social media and buy-in from customers.
Social payment can take a number of different forms, from letting people pay outright by mentioning your product or service in a post (like hashtag currency shops) to offering discounts depending on the number of followers the consumer has. Some brands are offering participating posters money for promotion, such as Newcastle Brown Ale's social bribing campaign. Lancome is doing social media rewards a bit differently by offering redeemable points for engaging with their various social channels.
23 Examples of Social Payment
From Internet Influencer Discounts to Hashtag Currency Restaurants:
Alyson Wyers — Dec 10, 2014 — Business
22
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
21
Hashtag Currency Restaurants
The Picture House by Bird's Eye Lets You Pay with a Hashtag
20
Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
19
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
18
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
17
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
16
Positivity-Rewarding Cafes
Marmite's Twitter Shop Treats 'Lovers' for Free, While 'Haters' Pay
15
Social Network E-Commerce
The Facebook Payment Feature is Set to Launch
14
Personalized Travel Deal Sites
Hotelied is a Travel Booking Service that Offers Custom Deals
13
Post-Paying Social Networks
Bubblews Offers Paid Status Updates For People Who Post Frequently
12
Social-Powered Vending Machines
The Pepsi 'Like Machine' Dispenses Sodas for Likes
11
Moodboard Tool Purchases
A Pinterest Buy Button is in the Works to Make Pinned Items Shoppable
10
Social Media Makeup Rewards
The Lancôme Elite Rewards Service Gives Consumers Luxury Discounts
9
Running Mileage Money
Nike Mexico's 'Subasta de Kilometros' Turns Jogging Distance Into Currency
8
Social Paywall Services
PayOrShare Offers Readers a Flexible Social Currency Paywall Option
7
Interactive Currency Boutiques
Special K Tweet Shop Gives You Free Food for a Friendly Post
6
Customized Profile Picture Upgrades
The #PimpMyProfile Coors Campaign Upgraded User Photos
5
Social Banking Apps
Barclay's Pingit App Lets Users Send Money Via Twitter
4
Concierge Partnership Apps
The Uber and Zomato Partnership Wants to Bring Over Dinner
3
Facebook Cocktail Discounts
Bull and Bear Steakhouse Offers Reduced Prices Based on Stocks
2
Positivity Vending Machines
The Coke Tweet Machine Charges People Based on an Attitude Test
1
Purchasing Chat Apps
Facebook's Businesses on Messenger Expands the Social Service
Related Ideas
Animal Selfie Campaigns
Silvio Medeiros Puts Wildlife in Selfie Poses for National Geographic
Surprising Social Stats
This Mainstreethost Infographic Illustrates 10 Social Media Facts
Social Network Headquarters
The Pinterest Office is Full of Fun Photo-Friendly Elements
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
Brutally Honest App Slogans
These Hilariously Honest Slogans Get Right to the Point
Indoor Rustic Markets
The Nuttery Bar Offers Gourmet Treats From Hanging Wooden Trays
Teen Boy Style Icons
The Style of 13-Year-Old Mike the Ruler is Well Beyond His Years
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
Homey Craft Shops
Pony Craft's Cozy Store Makes the Search for Materials Organized
Twiggy-Inspired Beauty Tutorials
This Mod 1960s Hair and Makeup Tutorial is Perfect for Halloween
Wealth-Promoting Social Apps
The Peep Me App Lets You Brag About the Money You Spend on New Items
Interactive Electronics Shops
The littleBits Pop-Up Store is Part Retail Space and Part Laboratory
Hidden Speakeasy Bars
Flask is a Lounge Found Behind a Vintage Coke Vending Machine
Interaction Increasing Guides
This Infographic Explains How to Maximize Instagram Engagement
Wish-Granting Campaigns
Wish Upon a Coke Brings 'Wish Booths' to India, Pakistan & the Philippines
Beacon-Powered Pop-Ups
Hudson's Bay Company's LXR & Co. Pop-Up Boasts Beacon Shopping Capabilities
Brand-Unifying Campaigns
Coca-Cola is Testing a New Can Design in Spain
Wearable Wrist Payments
Barclaycard's Contactless Payment bPay Bands Will Reduce Cash Transactions
Glamorous Sweater Fashion Ads
The Barrie Knitwear Fall 2014 Campaign Stars Actress Lily Collins
Interactive Insta-Magazines
Mazda Canada Uses Instagram for Creative Social Media Marketing
Compassionate Bank Campaigns
TD Bank's Automatic Thanking Machine Gives Clients Personalized Gifts
Ephemeral Social Networks
Voycee Deletes Your Past Social Network History Every Time You Post
Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
Social Shopping Apps
The Fun Feature on Alibaba's Tmall App Tags Visible Brands in Photos
Social Media Shopping Apps
The Net Set App Will Make Shopping a More Social Experience
Selfie Obsessed Editorials
The #SelfieCentered Elsewhere Magazine Feature Celebrates Vanity
Gamified Social Accounts
Adidas' Social Media Campaign Turns Instagram into a Game
Branded Startup Labs
The Coca-Cola Founders Program is a Corporate-Sponsored Business Incubator
Social Gambling Apps
This Unibet App Lets You Bet with Social Currency Versus Real Money
VR Shopping Campaigns
Westfield's Future Fashion Project Leverages Augmented Reality
Personal Shopping Services
Zappos' Free Personal Web Shopper Service Suggests Style Matches
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
Perma-Loading Prankvertisements
MTS' Instagram Stunt Highlights the Perks of 4G Mobile Internet
Emoji-Only Social Networks
Emojli is a Social Network Where You Can Only Communicate in Emoticons
Off-Grid Water Kiosks
Coca-Cola is Rolling Out Water Purification Booths in Rural Communities
Insta-Fashion Campaigns
Project Runway's Instagram Marketing Campaign Involves Fans & Contestants
Simplistic Photo-Editing Apps
The Litely Photography App Brings Editing Back to Basics
Avian Themed Adult Onesies
The Angry Bird Onesie From OnePiece is Perfect for Gamers
Filtered Sunglasses Campaigns
This Brilliant Ray-Ban Campaign Turns Real Life into Instagram
Heartwarming Holiday Campaigns
MasterCard Surprised Calgary Charities With Holiday Toy Donations
Vain Room Rental Services
'Love Room' Only Helps Attractive People to Find Accomodations
Social Network E-Commerce
The Facebook Payment Feature is Set to Launch
Bank Branch Pop-Ups
Tangerine's Convenient Bank Branch Pop-Up Wins Over New Customers
Customizable Social Cutouts
InstaFrameUK Crafts Personalized Social Media Frame Props
Girlfriend-Generating Subscriptions
The Invisible Girlfriend Service Will Provide You With Proof
Green Living Networks
The eEcosphere App Grows an Eco Community and Increases Accountability
Book-Based Online Communities
LitRate is a Social Network for the Book Lover and Favorite Reads
Contemporary Fraction Currency (UPDATE)
Infographic Coins Display Their Values Symbolically
Endearing Car Q&A Campaigns
Mini Cooper is Letting Fans to Ask the New Mini Space Questions
Incentivized Fashion Apps
Tagspire Gives You Money When People Purchase the Products You Post
Female-Focused Drinking Apps
Drinki Trades Social Check-Ins for Complimentary Drinks
Galactic Donut Designs
Dun-Well Doughnuts' Star Wars Donut Designs Are Out of This World
Blood-Bartering Tickets
The Untold Festival Offers Free Tickets as a Reason to Donate Blood
Wrapping Paper Posters
Coca-Cola's Poster Ads Double as Free Wrapping Paper
Bluetooth Payment Cards
The Stratos Card Consolidates All Plastic Cards into One
Share-Based Publishing Schemes
The Social Currency Platform Has a Share One Read One Article Model
Depression Awareness Art
Nick Barclay's Graphic Posters Represent Depression Symptoms
Contactless Payment Saddles
People Can Use Contactless Payments for Donkey Rides at this UK Beach
Dialogue-Oriented Shopping Platforms
The Dreslyn E-commerce Site Promotes Conversational Retail
Video Streaming Payment Systems
Audiam Helps Musicians Get Paid for Their Music on YouTube
Senior Simulation Suits
Barclay's Elderly Alien Nation Suit Helps to Improve Its Banking Services
Virtual Flower Shops
This Online Retailer is Changing the Way Consumers Buy Flowers
Athletic Promotion Platforms
Raynforest Helps Influencers Get Sports Sponsorship Opportunities
Musician Managed Business Platforms
The Music Digital Strategy Platform was Founded by Tom DeLonge
Personal Data Monetizing Services
Datacoup is Putting a Price Tag on One's Personal Data
Grim Reaper Photobombs
This Safe Driving Campaign Shows What Happens When You Selfie & Drive
Restaurant Hummus Deliveries
Uber Israel Satisfies a Specific Food on Demand Need from Abu Hassan
Faceted Seafood Stores
The Nemeau Seafood Shop Mimics the Experience of Being Undersea
Restaurant App Expansions
A Planned Zomato Expansion is Fueled by a Successful Round of Funding
Favored Fashion Platforms
The Wantering App Helps You Shop Only What's Popular
Social Dating Apps
The 'Avalable' Dating App is Like a Social Network for Those Looking for Love
Voice-Based Dating Apps
The Revealer Web Dating App Lets Vocal Messages Intrigue Matches First
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
Assistive Banking Apps
The 'Barclays Access' Bank Technology Improves Accessibility for Customers
Meaningful Adventure Campaigns
CLIF's #MeetTheMoment Engaged Outdoor Enthusiasts on Social Media
Silly Status Generating Sites
What Would I Say Creates Personalized Nonsense Facebook Updates
Decentralized Social Networks
Synereo Will Use Peer-to-Peer Networking To Foster Interaction
Social Network Bookmarking Tools
Save on Facebook Lets People Read Posts Later
Grocery Shopping Chauffeurs
Uber and Loblaws Have Teamed Up to Offer Free Grocery Pickups
Rival Spread Campaigns
Bovril & Marmite Pitted Rival Products in a Social 'Battle of the Spreads'
Pictorial Search Engines
The Niice App Lets You Search For Images in a Mood Board Setting
Mobile Burger Collages
Burger King France Displays One of the Creative Uses of Instagram
Cookie Currency-Based Buses
Matkahuolto Hands Out Free Tickets in Return for Festive Cookies
Photo Filter Sunglasses
Tens Sunglasses Let You View the Real World in Instagram Hues
Social Media E-Commerce Platforms
Shopping Twitter is Now Possible Through Purchase Buttons
Unified Payment Interfaces
The National Payments Corp of India Introduces One Click for Payments
Recycled Phone Cases
Coca-Cola and Will.i.am Create the Ekocycle Cube 3D Printer
Beer Mission Campaigns
Coors Light Introduces Its 'Search and Rescue' Promotion
Computer-Generated Celebrity Currency
Coinye West is a New Online Currency, Sure to Change the Gam
Charitable Paywall Initiatives
Esquire's The Falling Man is Driving Donors to a Scholarship Fund
Social Banking Transactions
ICICI Bank Lets You Perform Social Media Money Transfers via Twitter
Social Banking Apps
Barclay's Pingit App Lets Users Send Money Via Twitter
Chauffeured Shopping Promotions
Uber and Joe Fresh Have Created a Cool Holiday Shopping Experience
Fan Engagement Services
This Audio Content Platform Connects Influencers and Their Audience
Quality-Pushing Restaurant Apps
The Zomato App Aids Food Delivery and Encourages Good Service
Co-Worker Carpooling Apps
The Ride App Aims to Increase Ease of Commuting and Carpooling
In-Store Customization Apps
The Urban Outfitters App Has Exclusive Offers and Insider Events
Conflicting Spread Branding
Marmite's Limited Edition Products Honor Summer Love and Summer Hate
Paywall-Disarming Protest Coverage
SCMP Readers Can Be Informed About Occupy Central For Free
Personalized Bank Beacons
St. George Bank Greets Customers Through Smartphones and Tablets
3D Food Photo Apps
The 3DAround Food Photo App Takes 3D Pictures of Food
Post-mortem Social Media
Facebook Users Are Now Granted Control Over Their Accounts After They Die
Human Bank Machines
Santander UK's Fun ATM Machines are Loaded with Surprises
Aggregated Approval Apps
Starlike Combines Likes from All Social Networks into a Single App
Creepy Commenter Campaigns
Eurofil's Home Insurance Campaign Alarms Vacationers on Instagram
Customizable Phone Plans
Virgin Mobile Custom Lets Smartphone Users Handpick Their Plans
Flexible Payment Platforms
WePay Powers Platform Businesses to Help Them Make a Global Difference
Anti-Counterfeit Money Graphics
This Graphic Looks at the Security Features on the New $100 Bill
Social Media Curation Apps
The Hushbook App Lets You Unfollow Facebook Friends By Swiping
Intercontinental Transaction Processing
2Checkout Facilitates Online Payments in 15 Languages
Spanish Fast Food Ads
This Clever McDonald's Commercial Features the Latin Hit Song 'Gloria'
Romantic Ride-Share Services
Tinder and Uber Partner for the Best April Fool's Day Prank
Cash-Sending Chat Apps
Snapchat's New Feature, Snapcash, Lets You Send Money to Friends
Jetsetting Bar Stunts
KLM & Heineken Celebrate King's Day by Flying Bar Customers to Amsterdam
Currency-Augmenting Apps
KFC's Wow @ 25 Augmented Reality App Shows What Dollar Bills Can Buy
Streamlined Credit Card Payments
Plastiq Lets You Make Massive Payments Using Your Credit Card
Educational Candy ATMs
The Sberbank Candy ATM Entertains Children While Parents Bank
Light Social Apps
The Facebook Lite App is an Alternative for Low-End Androids
Hybrid Ridesharing Services
HitchPlanet Combines Carpooling and Hitchhiking
Cyber Security Platforms
Facebook ThreatSecurity Allows Specialists to Share Their Experiences
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
Surprising Holiday Stunts
TELUS' Christmas Marketing Stunt Treats Phone Users to Holiday Magic
Social Amber Alerts
Facebook's Amber Alert Feature Will Now Help to Locate Lost Children
Linguistic Status Update Applications
The Ku Tool Helps Users Write More Colorful Online Messages
Nostalgic Social Media Features
Facebook On This Day Lets People View Date-Specific Posts
Jacket Shopping Quizzes
The Arc’teryx Shell Finder Helps Consumers Buy a Jacket Through a Quiz
Dark-Skinned Beauty Ads
Actress Lupita Nyong'o for Lancome is Glowing in Debut Campaign
Branded Skateboard Ramps
This Installation Uses Coca-Cola's Iconic Swish as an Outdoor Ramp
Scheduled Ride-Share Apps
The Bumper App Allows Users to Pre-Book Their Uber Ride
Social Media Bookstores
Indigo's 'Like2Buy' Allows Consumers to Shop Through Instagram
Amusing Auto Safety Campaigns
Instabomb by C4 Lounge Shows How to Avoid the Unexpected
Web-Enabled Currencies
This Virtual Currency is Going to Make Online Shopping Easy