If there's one thing marketers are recognizing these days, it's the importance of interactive, engaging campaigns. One of the most effective ways to achieve interactivity and engagement is through the use of social media-based contests.
Using Facebook and Twitter to capture an audience is definitely the goal of marketers today, but many are going one step further with social media-based contests that really get customers excited. Whether it's a challenge to create a new drink flavor or a competition on who is the best kisser, these social network challenges invite users to visit a brand's Facebook page or Twitter account to take part. This results in increased engagement as well authentic message-spreading as users share their own contest submissions or other submissions they like with their online friends.
So, if you're a marketer looking for a new way to spark interest in your brand, perhaps it's time to consider social media-based contests.
28 Social Media-Based Contests
From Drink-Creating Challenges to Twitterific Cash Scholarships:
Katherinev123 — Oct 7, 2011 — Marketing
28
Social Media Artvertising
Create Your Own Ad with the AmEx Canvas Contest
27
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
26
Social Media Kissing Contests
The MARTINI Kisser Casting Campaign Seeks a "Kissing Specialist"
25
Social Media Artvertising Campaigns (UPDATE)
Trend Hunter to Compete in AmEx Canvas Contest
24
Customizable Coke Apps
The Coca-Cola Freestyle Facebook App Lets Fans Mix Unique Drinks
23
Plane Portrait Competitions
KLM Royal Dutch Airlines is Painting Their Planes With Your Portrait
22
Macho Man Tournaments
The Axe 'World's Manliest Game' Challenges Your Manliness
21
Soda Scavenger Hunts
Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends
20
Intimacy-Inviting Campaigns
Nivea 'A Million Moments of Closeness' Promotion
19
Social Media Popularity Contests
Facebook Helps Find Friends for Social Media Losers
18
Youth-Inspiring Campaigns
'Levi's Legacy' Video Encourages Positive Change
17
Fantasy-Fulfilling Contests
Corona Extra and MTV Launch 'Experience the Extraordinary' on Facebook
16
Friends Forever Campaigns
The Orangina App Reveals Meaningful Facebook Relationships
15
Inhibited Country Contests
Carlsberg Unbottle Yourself App Asks People from Sweden to Loosen Up
14
Extreme Sports Crew Contests
Record Epic Skills for Nike's 'The Chosen' Facebook Campaign
13
Viral Vacation Contests
Tweet '12 Days of Luv' to Win $1000 Gift Cards with Southwest Airlines
12
Immortalized Candy Contests
Maynards Canada Puts Fan Faces On Candy
11
Drink-Creating Challenges
Make Your Own Drink With VITAMINWATER Enhanced Water 'Flavour Creator'
10
Hydrating Branding Competitions
The Vitaminwater Contest Lets You Win Cash for New Flavors
9
Soft Drink Scholarships
Students Compete in Dr Pepper Million Dollar Tuition Giveaway
8
Facebook Contests for Moms
Mothers Weigh in On Economy for Sears' “Busted Moms”
7
Online Game Show Contests
'YouAreTV' Gives Users the Opportunity to Connect and Compete
6
Crowdsourced Snack Ads
The Doritos 'King of Ads' Commercial Contest Gives Consumers Control
5
Oddball Virtual Contests
GTFO Neatorama Reddit Talent Contest is a Weird Way to Win an iPad
4
Brainy Twitter Contests
Tippie College of Business Offers Full Scholarship for Best Tweet
3
Twitterific Cash Scholarships
KFC Giveaway of $20,000 to the Best High School Tweeter
2
Seasonal Strike Contests
The Summer Triple X Competition Gives You a New Perspective on Bowling
1
Exquisite Escapist Contests
Airbnb Honeymoon Contest Gives Two Couples the Opportunity to Escape
Related Ideas
Candid Carefree Photography
Heather Favell Captures Happy Moments in All Realms of Life
Switched Personality Brandings
The Brand Reversioning Series Swaps Iconic Emblems and Names
Tuitionless Ivy League Education
Open Culture Brings Classes to Your Desktop for Free
Wordless Logos
The 'You Took My Name' Series Focuses on Brands' Graphics
Retro Bowling Photography
Kevin Hagell Captures a Popular 70s Pastime
Chocofied Bonbon Baking
This Candy Bar Cake is a Succulent Medley of Recognizable Treats
White-Out Profile Pictures
The Human Facebook Default Avatar Series is Unique and Cool
Pin-Up Pop Branding
Coca-Cola 125th Anniversary Soda Cans Celebrate the Past
Social Media Artvertising
Create Your Own Ad with the AmEx Canvas Contest
Classic Quote Apparel
Shirtspeare Uses Famous Lines From Popular Plays
Ingenious Eco Displays
Coca-Cola Green Initiative Set to Spark Green Arms Race
Cynical Comic Posters
Artist Alexander Froese Blends Dark Humor with Cartoon Art
Haute Bowling Shoots
Photographer Ryan Strong Stylizes Everyday Life
Hair Morphing Contests
99design Searches for the Next Great Hair Style for Julian Assange
Iconic Memory Books
Look Into the Rich History of Pop Culture With the Coca-Cola Hardcover Book
Smartphone Street Art Apps
Street Tag Lets You Virtually Tag Any Building Anywhere
Social Media Olympics
Ignite Social Media Shows Us the Best and Worst Social Media Sites
Interactive Hipster Games
Hunt Down PBR Beers & Bushy Beards With the Hipster Bingo App
Bowling Ball Billiards
Steve Wienecke Creates a Giant Pool Game Dubbed Knokkers
Vintage Poster Pop Packaging
The Peter Gregson Coca-Cola Cans Celebrate Coke's 125 Anniversary
15 Funky Food Blogs
From Recipes for Seduction to Food-Finding Websites
Faux Avatar Advertising
The Ashley Boo Campaign is an Interactive Facebook App
Sports Car Art Contests
The Radically Porsche Competition Reskins the Cayman
Celebratory Pop Cans
The James Jarvis x Coca-Cola 125th Anniversary Cans are Fun and Quirky
Noteworthy Writer Apps
Jot Down Your Thoughts With the Virtual Version of the Moleskine App
Sensational Stop-Motion Apps
Gif Shop Lets You Create Looping Animations on Your iPhone
Denim-Clad Couples
Levi's Chambray by Opening Ceremony is Charming and Sweet
Mutli-Dimensional Imaging Apps
123D Sculpt Lets Users Manipulate 3D Objects With Their Hands
Social Media Artvertising Campaigns (UPDATE)
Trend Hunter to Compete in AmEx Canvas Contest
Socially Revived Retro Games
Foam Snake Frenzy is a Classic Arcade Game Remade with Social Gaming
Social Media Airports
The Virgin America San Francisco Terminal Checks-In on Foursquare & Facebook
Sweet Autopsy Sites
The Scandybars Tumblr Takes You Up Close & Personal With Your Favorite Treats
Suggestive Washing Ads
The Axe Detailer Teaches You How to Keep Your Balls Clean
Kid Cash Campaigns
The China Poverty Alleviation Ads Show that 'Every Child Can be a President'
Social Web Impact Infographics
Is Social Media Ruining Students Answers Some of the Obvious
Internet Icon Timepieces
The Load Watch Tells Time and Connects to Social Networks
Social Media Backsides
The 'Back of a Webpage' Series Showcases Behind-the-Scenes of Sites
Futuristic Camera Art Apps
Composite iPad App Allos User to Paint Using Web Cam
Luscious Landscape Contests
Umbro Holds a Photographic Competition to Keep England Beautiful
Daring Lube Ads
The Try Lubricant Jelly Campaign Invites You to Explore New Ways to Have Fun
Saccharine Lip Tattoos
The Violent Lips Sugar Factory Collection Applies Dessert to Your Pout
Blog-Subsidized Studies (UPDATE)
$10,000 Granted for the 4th 'Blogging Scholarship' Award
Facial Recognition Apps
The Coca-Cola FaceLook Campaign Fuses the Online World with Reality
Student Shoe Design Contests
Vans Custom Culture 2011 Lets Kids Display Talent Competitively
Motivating Interactive Campaigns
Saucony's Athletic Ad Campaign Asks Users to Find Their Strength
Mega Cola Movie Displays
Spectacular Coca-Cola 3D 125th Anniversary Illumination Lights Up Atlanta
Social Shopping Fan Pages
Express Clothing Allows People to Buy Clothes Directly on Facebook
Hot Stiletto Bowling
Kim Kardashian Bowls Wearing 5-Inch Louboutin Heels
Customizable Coke Apps
The Coca-Cola Freestyle Facebook App Lets Fans Mix Unique Drinks
Celebratory Soda Swag
Deck Yourself Out With the Coca-Cola 125th Anniversary Collection
Shocking Sports Water Lawsuits
Judge John Gleeson Rules VITAMINWATER Enhanced Water is Sugar Water
Virtual Visit Campaigns
The Lynx Augmented Reality Angels Interactive Ad is Astonishing
Classic Revival Colas
Selfridges Brings Back the Original 1886 Coca-Cola Bottle for Fans
Controversial Cleanser Campaigns
The Nivea Re-Civilize Yourself Ad is Being Questioned as Racist
Social Media Fast Foods
The Unique 4food Burger Joint is Online-Based
Treat ID Tests
This Candy Bar Identification Quiz Offers Personality Insight
Stencil Art Contests
Show Your Talent at the Blek le Rat HUGO Man Competition
Socially Integrated Beer Ads
The 'Heineken Messenger' Joins Growing Social Networks
Teamwork Vending Machines
The Coca-Cola Friendship Machine Rewards Amiability With Double the Pop
Sticky Sculpting Contests
The Mentos Gum Gallery Features Prize-Winning Gum Art
27 Bowling Ball Bonanzas
From Interactive Gaming Consoles to Geeky Sports Equipment
Aromatic Candy Headphones
Listen to Music and Be Intoxicated with the Scented Gummi Bear Earbuds
Interactive Beverage Bars
The Coca-Cola Mood Bar Will Quench Your Thirst for Knowledge
Self-Serve Shopping Apps
There's No Need for Cashiers with the Pago Mobile App
CelebriDJ Shoes
The Supra Samantha Ronson Skytop II Won't Be Worn by Lindsay Lohan
Existential Art Contests
The DeviantArt Inception Comic Book Art Contest is Exciting
Book-Exchanging Apps
'Amazon Student' Turns the iTunes Store into a University Bazaar
Social Selling Services
Keepio Sharing Service Lets You Swap Items in your Social Network
Crowdsourcing Environmental Good
EcoApprentice Matches Problem Projects With Problem-Solvers
Cheerful Candy Packaging
The American Folk Tale Collection for Dubble Bubble is Popping
Upscale Virtual Gift-Giving
'Little World Gifts' Stocks High-End Presents in its Store App
Puzzling Procrastination Apps
The Obstract App Makes You Complete Mazes to Web Surf
Ambient Electro Apps
Japanese Breakbeat Duo Hifana Release a Music-Producing App
Candy Packaging Games
Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game
Collaged Breakdancing Ads
These Belo Horizonte City Hall Ads Have Hip Hop Flavor
Social Media Solicitations
MBA Watch Becomes the First Social Network for Business Graduates
Shaving Cream Mummies
Photographer Davide Faggiano Creates Marvelously Messy Art
Community Culinary Schools
The Cooking Rooms is a Social Enterprise and a Social Space
Organic Shade-Grown Coffee
Ethical Bean Sells Fair Trade and Socially-Responsible Products
Youth-Oriented Finances
MyBnk Teaches Money Management and Entrepreneurial Skills
Concealed Cash Cases
The Coca-Cola Secret Stash Safe Will Keep Your Valuables Out of Sight
Fantasy-Fulfilling Contests
Corona Extra and MTV Launch 'Experience the Extraordinary' on Facebook
Friends Forever Campaigns
The Orangina App Reveals Meaningful Facebook Relationships
Motorhead Consumer Media
Gearhead Deals Appeal to Thrifty Automotive Enthusiasts
Epic Online Activism
Social Media to Fund Malaria Stricken Countries
Interactive Mobile Music
Zoo Records 'Hidden Live 2011' is the First Live Mobile Music Festival
Fake Legal Ads
Vitaminwater “Time to collect” Ad with Gary Busey as a Fantasy Lawyer
Animated Alert Apps
The Pops Animated Notification App Makes Phone Updates Fun
Planetary Networking Posters
The Geosocial Universe May 2011 Infographic Displays Social Networks
Aging Customer Campaigns
These Jornal de Londrina Ads Remind You News Grows Old
Inhibited Country Contests
Carlsberg Unbottle Yourself App Asks People from Sweden to Loosen Up
Disaster Social Media Warnings
Mexico City to Implement Earthquake Warning Via Social Media
Redemption-Seeking Campaigns
The Aukok.lt Charity Portal Encourages You to Donate Money
Holiday Sales Apps
Retailers Use Black Friday Check-Ins to Target Connected Consumers
Valuable Marketing Tweets
Toyotathon Shareathon Rewards Customers With $500
Auctioning off Twitter Followers
The TwitChange Auction Sells off Celebrity Followers
Macho Beauty Products
The Nivea Revitalizing Skincare Line Offers a Fresh Face for Young Men
Couture-Styling Contests
Win Clothes For SS11 with the Shopping Forecast
Social Media Cautions
U.S. Department of Homeland Security to Issue Terror Warnings via Twitter
Viral Vacation Contests
Tweet '12 Days of Luv' to Win $1000 Gift Cards with Southwest Airlines
Immortalized Candy Contests
Maynards Canada Puts Fan Faces On Candy
Hold-Skipping Apps
Never Wait for the Next Available Representative Again with FastCustomer
Anti-Facebook PSAs
This YourTango Vid Gives You Some Scary Insight on Social Media
Smeared Stain Poster Campaigns
The No Tankers Campaign by Rethink Canada is Smart
Crowdsourced Weather Apps
The Weddar App Lets You "Check Into" the Weather
Interactive Galactic Apps
Hothead's 'Hitchhiker's Guide to the Galaxy' iPhone Application
Celebratory Cleanser Tomes
The Nivea Book Offers a Look into the Brand's Marketing Strategy
Tagged Reusable Rewards
The Coca-Cola Recycling King Competition Uses Facebook to Give Back
Custom-Printed Sustainable Tees
TS Designs Adheres to the Triple Bottom Line
Police Force Friend Requests
The NYPD's Social Media Taskforce Intends to Eliminate E-Crimes
Power-Producing Classrooms
Green Apple Classrooms are Designed to Save California Schools Money
Social Media Art Projects
'Masterpiece 2.0' is a Crowdsourced Animated Music Video
Digital Daily Dose Digestions
The News360 App Offers a Personalized News Service
Status-Changing Commercials
This 'Update the Rainbow' Facebook App Updates Your Posts for You
Scrumptious Hogwarts Treats
Indulge in the Tastiness of Bertie Bott Harry Potter Beans
Mobile Short-Film Contests
Get the Chance to Make Your Own Movie With Nokia Shorts 2011
Anniversary Celebrating Whiskey
Diageo Honors the Queens Diamond Jubilee with a Bottle of Scotch
Online Activism Initiatives
The Gap Facebook Campaign Aims to Donate $1 for Every Like
Crowdsourced Ranches
The MyFarm Project is a Real-Life Farmville
Shutterbug Social Networks
500px is a Social Network Designed Specifically for Photographers
High School Robotic Showdowns
Bots High Trailer Shows Why Shop Class Can be Awesome
Social Network Currencies
Empire Avenue Tells You What You're Worth
Twitterific Cash Scholarships
KFC Giveaway of $20,000 to the Best High School Tweeter
Elephant Beauty Contests
First Ever Beauty Pageant for Elephants Held in Nepal