These Sci-Fi ad techniques are utilizing references from popular fantasy films as a way to connect with a much more youthful and hip generation.
Such classic Sci-Fi films such as the Star Wars saga and The Matrix trilogy has gained international recognition and some diehard fans along the way, which is why there should be no surprise as to why marketers are utilizing these concepts as a way to draw in consumers. From smoking PSAs featuring the classic C-3PO character from Star Wars to sportswear ads featuring intergalactic creatures, these Sci-Fi ad techniques are definitely targeting a market more in tune with pop culture references and mainstream movies.
A creative way to infuse geeky yet wildly popular references into an ad, these Sci-Fi techniques will surely make an impression with its distinct themes.
12 Sci-Fi Ad Techniques
From Sci-Fi Hospital Commercials to Intergalactic Sportswear Promos:
Tana Makmanee — Jul 6, 2013 — Marketing
12
Villainous Vacation Videos
This Darth Vader Disneyland Video is Full of Laughs
11
Vintage Smoking PSAs
The Star Wars Smoking PSA Enlists C-3PO to Warn Children
10
Earth-Saving Super Villains
Darth Vader in a Sid-Splitting Earth Hour Ad
9
Epic Sci-Fi Car Ads
The Kia Optima Super Bowl 2011 Commercial
8
Sith Lord Microsoft Parodies
The Death Star Was My Idea Ad Spoofs Windows 7 Commercials
7
Sci-Fi Sportswear Ads
The Epically Geektastic Adidas is All In 'Empire Strikes Back Edition'
6
Intergalactic Sportswear Promos
The Star-Filled Adidas Star Wars Collection Campaign
5
Adidas Vader Vids
Adidas Originals Neighborhood Campaign Shows Celeb Side of the Force
4
Sci-Fi Hospital Commercials
The GE Agent of Good Campaign is Inspired by 'The Matrix'
3
Papercraft Space Battles
The Moleskine Star War Origami Battle Shows the Power of the Fold
2
Sci-Fi Thriller Phone Ads
The Motorola Droid X Ad is All About Futurism
1
Intergalactic Villain Ads
The NTT Docomo Darth Vader Ad Uses the Force to Sell Phones
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iPhone Diss Ads
Verizon Droid Phone Mocks Apple Favorite with iDon't Ad
Mini Origami Art
Anja Markiewicz Creates Impossibly Small Paper Creations
Veggie Vixen Ads
PETA's Super Bowl XLV Ad is Hot for Vegetables
Intimate Origami Photography
Melania Brescia Captures Majestic Female Moments of Solitude
Truly Geeky Sneakers
The Adidas Hoth Kicks Out Geek Everyone and Everything
Jedi Endorsed Sportswear
The Adidas Star Wars Collection Wants the Force to Be With You
Paper-Pleated Photography
The Geometric Aesthetic Series Showcases Harrison Johnson's Designs
Avian Super Bowl Ads
This Angry Birds Super Bowl Trailer Is Comedically Brilliant
Daring Darth Vader Damsels
The Swedish Bed Blog Features Sultry Darth Vader-Inspired Photographs
20 Stunning Smartphones
Mobile Madness From the Palm Pre to the Motorola Nest
Effeminate Man PSAs
Akzia Student Journal Beer Effect Ads Warn Against Excessive Consumption
The Force-Inspired Footwear
The Adidas Star Wars 2010 Campaign Embodies Classic Characters (UPDATE
Sexy Mobile Phones
Motorola Aura Boasts Outer Beauty Over Inner Tech Specs
Public Service Cosplay Announcements
This Slave Leia PSA Tells You to Expand Your Geeky Horizon
Empire-Approved Sneakers
The Adidas Darksidestars are a Force to be Reckoned With
Accident-Prone PSAs
Volkswagen 'Drive Carefully' Campaign Promotes Prudence
Galactic Phones
The Verizon Motorola Calgary Looks to the Future
Villainous Vacation Videos
This Darth Vader Disneyland Video is Full of Laughs
Earth Hour in Asia
Beijing Shuts Off Olympic Bird's Nest and Watercube for Earth Hour 2009
Skywalker Sneakers
Adidas 'Star Wars' Shoes are a Force to Be Reckoned Wtih
Violent Commercial Parodies
This Martin Plourde Spot Imagines a Very Different VW Super Bowl Ad
90s Throwback Kicks
The Adidas Originals Phantom II NBA Pack for B-Ball Enthusiasts
Sci-Fi Auto Ads
Pacalin Turns Star Wars Vehicles into Plausible Print Advertisments
Awkward Sci-Fi Family Art
Star Wars Family Portraits Features Families from Far, Far Away
Sci-Fi Franchise Notepads
Jot Down Notes in the Geeky Moleskine x Star Wars Notebook Collection
Walking Dead Campaigns
The FedEx ‘Zombie Outbreak' Commercial is Hilariously Creative
Sith Lord Microsoft Parodies
The Death Star Was My Idea Ad Spoofs Windows 7 Commercials
Villanous Paternal Greetings
'Father's Day - Not The Worst' Card Shows Why Darth Vader Cares
'Star Wars' Watch Sets
The Force Unleashed G-Shock Watch is a Dark Side Time-Tracker
Jedi-Fighting Torches
Feel the Power of the Force With the Star Wars Lightsaber Flashlight
MC B-Ball Battles
The Adidas All 2012 Advert Counts Down to the London Olympics
Artfully Constructed Heroes
Gregoire Guillemin's Series is Skillfully Heroic
Insectified Car Spots
The Volkswagon Black Beetle 2011 Super Bowl Ad Travels to a Buggy World
Victorian Jedi Weapons
Defeat Darth Vader With the Steampunk Lightsaber
Origami Time Tickers
The Eva Rielland 'Visualize Differently' Project Lets You Feel Time
Dark Side Sneakers
Do Not Take the Adidas Star Wars ZX 800 Darth Vader Out of the Package!
Dark Side Accessories
These Star Wars Bronze Rings are for Fashionable Superfans
Empire Fighting Kicks
The Star Wars Sneakers are Finally Revealed
Enviable Alt Lifestyle Videos
Photographer Mickey Smith Captures the Magic of the Creative Life
Origami Dual-Purpose Furniture
The Papergeometrix Chair Provides Seating and Shelving
Hilarious Sci-Fi Campaigns
The Disney ‘Star Wars' Weekends Ad is Fun for Everyone
Day of the Dead Jedis
Jose Pulido Puts a Mexican Spin on the 'Star Wars' Saga
Bar Code PSAs
Kristina Cancelmi's Illustrations Share the Sad Stats of Human Trafficking
Sith Vacation Shoots
Jill Ulander Captures Darth Vader on a Day Off
Flat-Pack Origami Furniture
The IGA Chair Comes in a Box and is Designed to Look Like a Paper Swan
Skewed Perception PSAs
These Supradyn Vitamins Ads Picture the Unhealthy Alternative
Athletic Headphones
"Sports Line" Headphones from Adidas/Sennheiser are Gym-Approved
Countryfied 'Twilight' Parodies
Colt Ford's 'Chicken and Biscuits' is a Hilarious Music Video
Papercraft Pencil Grinders
The Origami Sharpener is Simple, Sleek and Sophisticated
Tagged Footwear
Adidas Originals and SLICK Create Great Footwear Together
Iconic Movie Ads
The Leo Burnett for DIRECTV Ads are a Reinvention of Classic Films
Star Wars Smocks
The Darth Vader BBQ Apron Brings the Dark Force to Grilling
Dark Side Icon Remixes
Gieseppe Amato Infuses Darth Vader with Classic Pop Culture Icons
Auto-Tuned Political Tirades
The Col. Gaddafi Viral Music Video Parody Gets Attention
Adidas Vader Vids
Adidas Originals Neighborhood Campaign Shows Celeb Side of the Force
Intricate Origami Packaging
This Long Tea Branding Offers an Example of Storytelling Marketing
Pranking Celeb Feuds
New Era "Dog" Commercials Shows the Never Ending Rivalry Between Two Friends
Sci-Fi Morning Brews
Star Wars Darth Vader Dark Side Coffee is for Those Who like a Dark Roast
Shocking Anti-Tanning PSAs
The Canadian Dermatology Association PSA is Frightful
Embarrassing Eyesight Commercials
Specsavers Sauna Ad Playfully Encourages Proper Eye Treatment
Earth Hour 2008
Kuala Lumpur, Malaysia (Guerrilla School Story)
Circus Colored Kicks
The Adidas Consortium Makes Wearing Shoes Even Better
Fitness Tracking Gadgets
The Adidas miCoach System Monitors Your Excercising Habits
Amped-Up Athletic Ads
Watching the 'Adidas is All in' Campaign Video Will Pump You Up
Movie Inspired USBs
Darth Vader Hub Breathes, Moves & Glows
Intergalactic Space Mask Illustrations
These Digimental Star Wars Posters Put You in a Spacey Mood
Garden Gnome Revenge Ads
This Funny IKEA Commercial Makes Backyard Furniture Exciting
Cellular Cyborgs
Motorola V600 Decepticon Transforms Mobile Phones Forever
Guitar-Slinging Dessert Ads
The Dairy Queen Commercial Parodies the Old Spice Guy
Darth Vader Nutcracker
Square Flipper Phones
Motorola FLIPOUT Android 2.1 Enters the Phone Market in a Dapper Way
Super Bowl Cars
GM to Give Super Bowl MVP a Camaro Convertible
8 International Black Outs
Earth Hour 2008
Silver Golf Kicks
The S/S 2010 Originals by Originals Collection by Jeremy Scott for Adidas
Blowing Up Your Friends
Adidas Star Wars App Lets You Laser Your Facebook Buddies
Athletic Projection Promotions
The 'Adidas is All in' Campaign Brings a Light Show to Marseille
Otherworldly Auto Spots
This 2011 Volkswagen Super Bowl Commercial is Forceful
Trouser-Shipping Ads
The ‘Ship My Pants’ Kmart Commercial Uses Unconventional Humor
Blingtastic Phone Upgrades
The Brilliantly Bedazzled Motorola Aura Diamond Edition
Hand Slap Drive-Bys
The 2012 Volkswagen Beetle 'High Five' Depicts Friendly Street Greetings
Leprechaun Court Kicks
The Boston Celtics Adidas Collaboration Sneakers Are Shoes I Would Wear
Female-Centric Razor Commercials
The New Gillette Ad Campaign Focuses on What Women Want
Hardcore Surfing Videos
Ladies Tear Up the Waves in Nike 'Leave A Message' Trailer
Witty Excrement Wordplay Ads
The Kmart 'Ship My Pants' Commercial Sounds Dangerously Dirty
Odd Dinner Dialogue Ads
The Orbit 'Heights' Ad is an Odd Take on Commercials on Everyday Life
Geektastic Sneakers
Hande Sekerciler's ‘Star Wars_Darkside' Shoe Design
Personified Booze Ads
San Miguel 'Una Vida Bien Vivida' Shows Epic Adventures of a Beer
Interactive Football Apps
The Vualla iPad App Makes Super Bowl-Viewing an Interactive Experience
Commercial-Friendly Streaming Sites
HitBliss Trades Watching Ads for Free Films and TV Shows
Geeky Argument Settling Ads
Jay and Silent Bob Settle Comic Book Debates in This Injustice Ad
Tattooed Telephones
The Mister Cartoon Motorola Phone Gives Your Cell Some Street Cred
Techtacular Home Phones
The Motorola HS1001 is Making the Home Phone Relevant Again
Sci-Fi Steins
The Darth Vader Beer Mug
Prince of Darkness Parodies
Ozzy Osborne Mocks the 'Jersey Shore'
Gun-Toting Violence PSAs
The YouTube 'Gun Safety Gone Wrong' Film Fires in all the Right Ways
Epic Athlete Battles
The Nike Free Yourself Throwdown Ad Displays Intense Competition
Quotable Villain Portraits
Vader by Evan Travelstead is Bound by the Cryptic Character's Words
Midnight Extreme Sports Ads
The Nike Chosen: Just Do It Commercial Will Amp You Up
Manly Dairy Commercials
This Mammoth Supply Yogurt Ad Sets Macho Rules for Guys
Silly Celeb CPR Campaigns
The American Heart Association Enlists Ken Jeong for a Hilarious PSA
Earth Hour 2008
Germany
Salsa-Dancing Villains
This Salsa-Dancing Darth Vader Serenades Senior Citizens
Shreddable Email-Typing Guitars
This Hybrid Guitar Hookup Lets You Shred and Type Simultaneously
Earth Hour 2008
Sydney, Australia
Awkward Youth Commercials
Sprite’s Awkward Soda Pop Commercial Reenacts Youth Culture
Victorian Fight Clubs
The Jane Austen Fight Club Video Parodies Classic '90s Flicks
Doctorial Super Bowl Advice
The Dr. Phil Super Bowl Commercial is Comically Advising
Golden Girl Facebooking
The Betty White SNL Movement Gains Momentum
How-To Marijuana Music Videos
Learn to Smoke Up Legally With Weed Card by Garfunkel and Oates
Unsympathetic Superbowl Ads
This Fantasy Video Greetings Ad Won't be Showing on TV
Cycle Ready Kicks
The Adidas Originals OT Tech Stan Smith Line is Ready for Action
Comic-Con Parodies
Pacey-Con is a Celebration of All Things Pacey Witter from 'Dawson's Creek'