POV shots -- also known as subjective camera shots -- are fast becoming an increasingly popular tool for advertisers looking to make compelling video. These shots are engaging as they make viewers feel like they're in the thick of the action themselves rather than simply watching something unfold from a third-person point of view.
POV shots are particularly popular in advertisements for products that are related to extreme sports and outdoor activities, as the scenes involved in these activities lend themselves particularly well to subjective camera angles that put the viewer in the athlete's place.
However, a growing number of ad campaigns are starting to use cameras placed on animals and even embedded inside inanimate objects, as the resulting videos well and truly place the viewer in a position that no person can possibly be.
13 POV Shot Marketing Videos
From Camera-Embedded Soccer Balls to Urban Speed Cycling Campaigns:
Rahul Kalvapalle — Aug 6, 2014 — Marketing
13
Derriere Cam Campaigns
The Levi's Curve ID Skinny Jeans Video Conducts a Rear End Experiment
12
Hula Hooping Cheerleader Videos
Dallas Cowboy Cheerleaders Offer a Sensual POV of Their Bodies
11
Surreal Skydiving Commercials
'Experience Human Flight' is a Stunning View of an Extreme Activity
10
Camera-Loaded Soccer Balls
The Brazuca Soccer Ball by Adidas Captures Amazing 360º Views
9
Urban Speed Cycling Campaigns
View the Winner's Perspective From the Red Bull Bike Race in Chile
8
Dizzying Camcorder Campaigns
The 'GoPro BacPac' Campaign Video Features Ryan Sheckler
7
Pelican POV Videos
This Stunning Pelican GoPro Video Was Captured in Tanzania
6
Epic Mall Stunt Videos
GoPro's Point of View Video Captures an Epic BMX Bike Through a Mall
5
Photo-Capturing Beach Balls
HP's Beach Ball Advertising Also Captures Unique Aerial Shots
4
Mountainous Flying Stunts
Valery Rozov Goes Wingsuit Flying at 200km/h Off a Mountain
3
Oddly Angled Music Videos
This Adorable Trombone Man Showcases Original Gopro Camera Use
2
Adventurist Video Campagins
Honda's Off the Grid Ad Lets Users Control Their Virtual Experiences
1
Seagull-Surviving Cameras
The GoPro Camera Undergoes Testing by the Animal Kingdom
Related Ideas
Collaboration Concept Photography Drones
The DJI x GoPro FPV CNCPT by Cédric Rouvroy is Agile
Smartphone Gimbal Concepts
Woojin Jang Designs the Sphere Gimbal Concept for Smartphones
Minimalist Aluminum Analog Cameras
The Conceptual 'MNL MK-1' Analog Camera is Fashionable
High-End Imaging Action Cams
The QooCam 3 Captures 360-Degree Videos at 5.7K Resolution
360-Degree Dash Cams
The 70mai Dash Cam Omni Captures Footage from All Angles
Minimalist Industrial Cameras
This Braun Instant Camera Concept by Arihant R Israni is Sleek
Activewear-Branded Camera Concepts
This Leica x Adidas M Camera by Thiago Botelho is Analog
Videography Smartphone Cases
The 90 Degree Instinct Case Transforms the Samsung Galaxy Flip
Futuristically Informed Binoculars
The Conceptual Zoomers Binoculars Modernizes a Classic Design
Micro-Sized Vlogging Cameras
The Conceptual Sony VLOG-001 Has a Stabilized Three-Axis Design
AI-Generated Retrofuturistic Objects
Vadim Sadovski Uses Midjourney AI for This Series
Quad-Lens GIF Cameras
The Moment 3D Camera by Olga Orel Captures Scenes from Four Lenses
Graphic Soccer Fashion Lines
PUMA Collaborates with Manchester City, and BlackEyePatch
Branded Action Camera Go-Karts
The Conceptual GoPro GoKart by Sean Gao Captures the Action
Smartphone Photographer Sling Bags
The Shiftcam Workflow Sling Addresses Mobile User Needs
Stacked Stone Camera Projectors
'The Nostalgia of Now' by Josh Schwefel is Naturalistic
Minimal Portable Video Cameras
Canon's Powershot V10 Experiments with Capturing Video Content
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Hovering Soccer Referee Drones
The 'Referee' Drone by Seungmin Ha Tracks the Entire Game
Color-In Photo Cameras
The 'Potto' Toy Camera Concept Encourages Kids to Color in Prints
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Retro Hybrid Instant Cameras
Leica's New SOFORT 2 is a Hybrid Camera and Printer Device
Novel Home Security Concepts
Swift Creatives Introduces 'Sculptural Surveillance'
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Autofocus-Providing Eyewear
This High-Tech Eyewear Boosts Focus On Objects In Your Central View
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
Compact Body Cameras
The 'PhoneCam' Lets You Capture Footage Of Illegal or Threatening Behaviour
SEO-Optimizing Content Solutions
SiteSpeakAI Transforms Videos Into SEO-Optimized Articles
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Compact Vlogging Cameras
Sony's Easy-To-Use 'ZV-E1' Can Film 4K Content Without Cropping
Pocket-Sized Gimbal Cameras
The DJI Osmo Pocket 3 Captures 4K Footage and More
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Dynamic Sporty Sleek Fashion
District Vision Branches Out with a New Cycling Capsule
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
AI-Powered Video Content Creation
GoDaddy Studio Launches AI-Powered Instant Video
Sculptural Pebble-Shaped Cameras
The 'Ditto' Camera Concept Captures with Holographic Effect
AI-Powered Mirrorless Cameras
This Full-Frame Camera Features AI-Assisted Subject Tracking
Athlete-Tracking Smartphone Mounts
The XbotGo Chameleon Sports Tracking Phone Mount is AI-Powered
Solo Traveler Photography Drones
The OPPO Levi Drone Concept by Fengrui Wang is Dynamic
AI-Powered Smartphone Mounts
The OBSBOT Me Smartphone Mount Enables Auto-Tracking Recording
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Memory-Making Retro Camera Concepts
The Polaroid Duo Modular Instant Camera is a Sleek Concept
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Connected Soccer Training Equipment
The VOON SOCCER Smart Rebounder is App-Connected
Cordless Triple-Axis Gimbal Cameras
The Feiyu Pocket 3 Can Be Positioned Almost Anywhere
Advanced Full-Frame Cameras
Sony Announces the 'A7R V' with an AI Processor for Subject Tracking
Compact Vlogging Cameras
The Canon PowerShot V10 Was Specifically Designed for Vlogging
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Subject-Tracking 4K Cameras
Canon's 'EOS R8' Camera Can Accurately Detect Faces & Movement
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
Shadow-Mimicking Photography Boards
V-Flat World Introduces the New 'Shadow Boards'
Blockish Multipurpose Action Cams
The Conceptual Microsoft Lumia Action Cam is Playful
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Official Connected FIFA Balls
adidas Brought a 500Hz IMU Ball to Professional Soccer
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Spatial Video Communication Devices
Wehead, Shown at CES 2023, Lets Users Look Around Remotely
AI-Generated Lensless Cameras
Bjørn Karmann Designs the New AI-Based Paragraphica Camera
Gesture-Controlled Streaming Cameras
The OBSBOT Tail Air Harnesses AI for Seamless Recording
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Easily Maneuvered Outdoor Cameras
The Duo Camera by Dami Seo and Taeyang Kim Separates Features
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
AI-Powered Exercise Cameras
The 'AIMOOV' Smart Exercise Camera Follows Movements During Workouts
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Script-to-Video Tools
StoryKit Released a New Video-Generation Tool for Creators
AI-Generated Video Summaries
YouTube is Testing a Feature to Add Value to the Viewing Experience
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
Remixed Stealthy Camera Concepts
Wencheng Zhang Creates the Leica M Reimagined Concept
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
360 Photo Booths
PhotoboothTO Introduces the Future of Event Photography in Canada
Model-Producing Scanner Apps
KIRI Engine Introduces the 'Featureless Object Mode' for Mobile
All-Angle Sneaker Shopping Engines
Google Search Allows Users to View Shoes from All Angles
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Polaroid-Inspired Poetry Cameras
The Poetroid Uses AI To Print Poems Similar to a Polaroid
Joystick-Controlled Photographic Pills
This Pill Camera Can Take Images For Endoscopy Procedures
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
AI-Generated Feature Films
'Man With AI Movie Camera' Will Be Generated on a Long, Single Prompt
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AI-Powered Action Cameras
Insta360’s Ace Pro Action Camera Utilize Leica Engineering and AI
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Lens-Integrated Travel Cameras
This Medium-Format Camera Offers High-End Travel Photography
Wearable Performance Trackers
The Cityplay Tracker Helps with Improving Overall Technical Skills
AI-Powered Visual Searches
Poshmark Incorporates AI Technology for its Posh Lens Feature
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Personal Fitness Smart Cameras
The AIMOOV Smart Camera Transforms Any TV to a Trainer
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
AI-Enabled Tracking Cameras
Marshall Launches its AI-Powered CV612 Auto Tracking PTZ Camera
Hyper High-Resolution Cameras
The 'Big Sky' Camera System Allows For Ultra-Immersive Experiences
Professional AI Photo Studios
Business Portrait AI Creates Stunning Headshots in a Few Clicks
Painting-Immersive Photo Exhibits
Abelardo Morell Presents the New Ground Exhibition
Advanced Broadcasting Cameras
Sony Debuts a 4K Camera for Broadcast Studios and Production Teams
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Centered Naturally Engaging Webcams
The Center Cam is Fixed to the Middle of the Screen
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Consolidated Live-Streaming Cameras
This Camera Set Offers Multiple Angles & Quality Audio
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Adventurous Soccer Game Trailers
Panic and Sony Unveil a New Trailer for the Despelote Game
Professional Presentation Cameras
The Sony PTZ Auto Framing Cameras Come in Two Models
Downward-Facing Digital Cameras
Logitech Releases a Camera with an Articulating Arm
Mobile Video Editing Features
Snapchat Unveiled an In-App Video-Editing Feature 'Director Mode'
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Influencer-Focused Compact Cameras
Sony Electronics Unveils Its New ZV-E1 for Video Creators
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Stadium-Based Theatre Venues
HKS Designs a YouTube Theatre Venue inside the SoFi Stadium
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
AI-Powered Video Summarizers
Summarize.ing Helps People Digest Lengthy Videos
Video-Generating GPS Apps
Strava Launches Flyover, an Aerial 3D Video Recap of GPS Activities
Beginner-Friendly AI Editing Tools
Vimeo Launches a Simplistic AI-Powered Editing Feature
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Pet-Taken Camera Initiatives
Nikon Asia Launches Heartography with Snapped Photos by Pets
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
High-Performing Smartphone Cameras
The Pixel 8 Plans to Incorporate a New HDR Technique
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Subject-Following Photography Features
Samsung ISOCELL Zoom Anyplace Offers Automatic Tracking