These personal social media campaigns are fantastic examples of how to interact and engage with fans on a one-on-one level. Showing support for a particular brand by following it on social media is one thing, but when brands begin to communicate with their fans, this deepens the connection.
These campaigns show how to start a conversation with existing customers and attract prospective ones. Some fantastic examples of this include a super successful initiative by Kleenex, which tracked people on social media who complained about being sick and immediately sent them custom get well kits. 100% of the people who received a kit from Kleenex showed their appreciation with thanks and posted pictures of the surprise kits online.
Another awesome example is the ‘Want New Car’ campaign by Honda, which took tweets from people who were unhappy with their current vehicles and had Honda representatives respond personally with short Vine videos.
23 Personalized Media Campaigns
From Personal News-Reporting Apps to Customized Internet Tools:
Laura McQuarrie — Dec 23, 2013 — Marketing
22
Personalized Vampiric Promos
True Blood's Interactive Trailer Puts You in the World of Sookie
21
Video Business Cards
The EyeJot vCard Lets You Distribute Your Details in VCF Form
20
Personalized Mascot Message Apps
The Foodagram Website Creates Videos Featuring Fast Food Puppets
19
Personalized Sickness-Curing Campaigns
Kleenex Watched Social Media and Sent Out Get Well Kits
18
Personalized Virtual Boutiques
Boutine Lets You Create Your Own Outfits, Shop Looks & Earn Money
17
Social Media Movies
Director Thomas Jullien Created a Stop Motion Movie Using Instagram
16
Personalized Social Media Profiles
The Schweppes Facebook Application Makes Customization Easy
15
Interactive Food Campaigns
Toaster Strudel Launched Eat What You Tweet to Gain Followers
14
Personal News-Reporting Apps
The Mentos 'Fresh News' Facebook App Generates News Reports for Users
13
Personalized Bubble Gum Branding
Orbit Spotlight Series Creates Customized Packages for Customers
12
Preference-Driven Online Shopping
Glimpse Uses Facebook Likes to Create Custom Product Catalog
11
Customized Chorusing Cartoons
Intel 'Me The Musical' App Creates a Personal Video Using Facebook
10
Customized Clairvoyant Car Campaigns
Nissan 'FlashForward' Promo Offers a Glimpse Into the Future
9
Tailored Video Response Campaigns
This Honda Social Media Campaign Made Custom Vines for Consumers
8
Personalized City Search Tools
MapQuest Vibe Lets Users Engage with Cities Interactively
7
Customized Internet Tools
The 'scrible' App Lets Your Treat Web Pages Like Notebooks
6
Personalized Celebration Videos
Hostess Snackisodes App Makes You an Amusing Customized Film
5
Personalized Road Trip Platforms
'Roadtrip Forever' Customizes Your Trip in an Engaging Way
4
Tailored Online Travel Tools
The Wanderfly Site Helps Design Your Next Vacation
3
Social Media Burger Songs
This Wendy's Social Media Campaign Turns Tweets into a Love Song
2
Personalized Video Platforms
VHX TV Simplifies the Process of Finding Interesting Web Content
1
Personalized Event Planners
Kita Kore is a Social Events Website That Learns From Users
Related Ideas
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Y2K Shopping Campaigns
Klarna's That's Smoooth Campaign Stars Paris Hilton
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
One-Way Chat Feature Updates
WhatsApp Launches its New Channels Feature Social Update
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Automated eCommerce Marketing Tools
Klaviyo Simplifies the Campaign Creation and Reachout Process
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Automated Customer Engagement Services
'Braze AI' Uses AI for Reachouts Through Various Channels
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Private App-Based Journals
Apple Launches a New Journal App for iPhone Users to Positively Reflect
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
AI Social Media Assistants
Olly is a Personal AI Assistant Designed to Help Social Media Managers
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Engaging Political Update Apps
The 'GovSide' App Encourages Citizens to Get Involved
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
AI Social Media Tools
Axoon Will Post Personalized Content to Your Socials
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Chat-Style To-Do Apps
The 'Qept' App Lets Users DM Tasks to Themselves
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Community-Driven Collector Apps
Connectible is a First-of-Its-Kind Social Media App for Collectors
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Live TV Streaming Campaigns
Quinta Brunson Stars in Hulu + Live TV's New Campaign
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Curated Newsreading Apps
The 'Samsung News' App Offers Access to Diverse News Media Sources
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Personalized Holiday Newsletters
Pics & Wishes is a Line of Multi-Media Greetings
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Email Outreach Programs
Cold Email Outreach Uses Gmail to Engage More Potential Clients
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Natural AI Reply Bots
ReplyGuy Will Organically Mention a Product in Comment Sections
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Personalized Film Apps
Movie Me Helps Individuals Discover New Movies
Personalized Heartfelt Digital Greetings
Merrygram Emerges as a More Meaningful Alternative
Efficient Personalized Idea Newsletters
Sofon Curates Personalized Insights From Numerous Sources
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic