These October 2019 toy trends range from customizable gender-neutral dolls to compostable beach toys.
While Mattel's newest Creatables range consists of gender-neutral dolls that come with a variety of interchangeable outfits, hair options and accessories, Rogue Wave specializes in sustainable beach play solutions that allow for endless fun without harming the planet. The brand's products address the design of traditional beach toys which are often made with harmful plastics and are instead created with plant-based and BPA-free materials that are biodegradable.
Other October 2019 toy trends to note include inclusive Barbie wheelchair accessories and futuristic, 3D-printed food toys like the award-winning 'Play Food from the Future' set which aims to represent a balanced meal with an "Algae Ball, the Mighty Bean and the Bug Mac, a burger made from high-protein insects."
Top 30 Toy Trends in October
From Customizable Gender-Neutral Dolls to Compostable Beach Toys:
Jana Pijak — Oct 3, 2019 — Life-Stages
30
Cultural Celebration Dolls
Mattel's Day of the Dead Barbie Celebrates the Mexican Holiday
29
Collaborative Fashion Dolls
The KITH Women x Barbie Dolls Celebrate the Toy's 60th Anniversary
28
Cubic Multifunctional Game Consoles
The 'Joyscube' Interactive Gaming System is VR-Compatible
27
Flip-Top Selfie Toys
The VTech Kidizoom Pixi Lets Kids Take Photos and Add Silly Filters
26
Customizable Gender Neutral Dolls
Mattel's Creatable World Kits Allow for Hours of Customization
25
Dance-Teaching Toys
The VTech Kidi Star Dance Toy Pairs with Motion-Activated Bands
24
Child-Specific Flight Care Packs
The Kraft Flight Relief Pack is Filled with Items for Kids
23
Bespoke Child-Specific Subscription Services
Rock a Box Baby is a Customizable Baby Gift Box Set
22
Fidget Toy Manufacturing Games
The Fidget Factory Board Game has Players Race to Develop a Product
21
Educational Toy Pop-Ups
Lakeshore's Gifts for Growing Minds Pop-Up Shares Interactive Stations
20
STEM Craft Subscriptions
JOANN's GoldieBlox Box Shares Monthly Science, Math & Tech Activities
19
Barbie Wheelchair Accessories
The Barbie x Izzy Wheels Collab Shares Limited-Edition Wheel Covers
18
Customizable Coding Board Games
The 'Arcade Coder' Board Game is for Players Aged Six and Up
17
Customizable Battle-Friendly Robots
The HEXBUG BattleBots Allow Makers to DIY Rugged Robots
16
Voice-Activated Encyclopaedia Games
Britannica's Guardians of History is a Time Travel Adventure
15
Anti-Plastic Toy Campaigns
Burger King is Fighting Single-Use Plastic with the Meltdown Campaign
14
High-Power Motorized Foam Blasters
The NERF Ultra One Blaster Fires Darts Up to 120 Feet
13
Seasonal Sci-Fi Toy Sets
The 2019 LEGO Star Wars Advent Calendar Features New Characters
12
Scientific Education Toy Blocks
The Uncle Goose Periodic Table Blocks are Made from Basswood
11
Aquatic Child-Friendly Coding Robots
The 'Lebot' Waterproof Coding Robot Has an Interactive Design
10
Pro-Grade Foam Dart Blasters
The Dart Zone Pro MK-1 Fires Rounds at 150 Feet Per Second
9
Rideable Unicorn Toys
Kid Trax's Josie is a Battery-Powered Interactive Ride-On Toy
8
Modular Child-Specific Guitars
The Loog Guitar Debuts Its Newest Electric Guitar for Beginners
7
Compostable Beach Toys
The Rogue Wave Company Specializes in Creating Eco-Friendly Beach Toys
6
Sporty STEM Robot Toys
The Sphero Mini Soccer Robot Lets Users Play Games and More
5
Thought-Provoking Question Games
Authentic Agility Games Asks 'Why Can't We All Just Get Along?'
4
Futuristic Printed Food Toys
'Play Food from the Future' Familiarizes Kids with Sustainable Food
3
Wildlife Rescue Card Games
The Unbearable Warfare Card Game Offers Family-Friendly Fun
2
Developmental Infant Playmats
The Magical Tales Black & White Gymini Comes with a Guidebook
1
Female Empowerment Board Games
Hasbro's Ms. Monopoly Gives Female Players More Money
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace Uniqueness
Baking-Inspired Scented Plushies
TeeTurtle Launches the Sanrio Scented Cupcake Reversible Plushies
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Festive Lunar Doll Figures
Barbie 2026 Lunar New Year Doll Marks the Sixth in the Annual Series
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Cartoon Mashup Qsr Meals
Hello Kitty TMNT Toys are the Latest in Mcdonald’s Happy Meals
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Plush STEAM Dolls
Team Genius Squad's STEAM Dolls Introduce Kids to Exciting Topics & Skills
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
Commemorative Goddess Dolls
The 2026 Bratzaversary Collector Doll Celebrates 25 Years of Bratz
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Cult-Favorite Animation-Inspired Stationery Collections
Sharpie and Elmer's Embrace Toy Story 5
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Sensory Snoopy Plushies
Kids Preferred Expanded Its Peanuts Snoopy Collection for Their 75th Year
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Sensory Pocket-Sized Pets
Nano-mals are Tiny, Interactive Companions That Double as Fidget Toys
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
Seafood Waste Bioplastics
Natnov Bioscience Has Turned Seafood Waste into New Bio-Economy Products
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Filmic Fashion Dolls
The Bratz x Clueless Mark the 30th Anniversary of Clueless
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Family-Friendly Halloween Essentials
Oriental Trading Creative Decor Options
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Anniversary QSR Toy Drops
Mcdonald’s Disneyland 70th Anniversary Toys Mark a Milestone
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Sensorial Summerween Bodycare
The 2026 Lush Cosmetics Halloween Collection Launched Mid-July
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Eco-Conscious Hotel Amenities
Groupe GM Launches a 0% Plastic Amenities Collection for Hotels
Collaborative Collectible Art Toys
Palmstreet Collaborates with Plastic Pizza and Revise D
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Ice Cream Play Sets
A Melissa & Doug x Van Leeuwen Collab Launched for National Ice Cream Month
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Playful Plush Advent Calendars
Squishmallows Advent Calendars Offer Holiday and Skincare Surprises
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Doll-Themed Café Pop-Ups
The Malibu Barbie Café is Coming to Canada for the First Time This Summer
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Auto Cartoon Plushies
TeeTurtle Dropped the 'Transformers Reversible Plushies'
Gen Alpha Animated Toy Promotions
MrBeast Launches YouTube Shorts Series to Drive Toy Sales
Animation-Honoring Personal Care Products
The Dr. Squatch x Toy Story Collection is Aromatic
Spellbinding Collectible Plushies
Jellycat Introduces its 2025 Halloween Plushies
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
Wooden Toy Lineups
Jasey's Toy Chest Debuted Its Mental Health-Focused Toy Line at Toy Fair 2026
Bouquet Modeling Kits
Blooms by Play-Doh is the Play-Doh Line Designed Specifically for Adults
Collaborative QSR Kids-Meal Toys
Sanrio and TMNT Join on a McDonald's Collaboration
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Toy Kitchen Cookbooks
Melissa & Doug Announced Three Playable Books with Penguin Young Readers
Doll-Centric Festival Experiences
Barbie Dream Fest Brings the Iconic Doll to Life for Fans
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Water-Friendly Plush Toys
Moosh-Moosh's Aqua Plushies Makes a Splash for Summer Water Play
Colorful Bath Ball Toys
Biggest Little’s B is for Ball is Modern and Thoughtfully Reimagined
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Character-Led Fashion Capsule
Barbie Edikted Collection Features a 71-Piece Wardrobe
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Backyard Electric Ride-Ons
Garvee Launched its 'Ride-On Toys Collection'
Collectible Greeting Cards
The Playmobil Greeting Card Collection Integrates Colorful Figures
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Doll-Inspired Evening Wear
The Barbie x Azazie Atelier Eveningwear Collection Uses Luxe Fabrics
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Retro Film-Inspired Dolls
Bratz X Clueless Dolls Nod to Iconic 90s Cher, Amber, and Dionne Outfits
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Sensory Construction Toys
MAGNA-TILES Introduces Ocean-Themed Magnetic Building Sets
Cartoon-Inspired Apparel Capsules
The SpongeBob SquarePants Capsule Brings Eco-Conscious Fashion
Kids-Focused Space-Themed Collaborations
Crayola Interprets McDonald's Happy Meal
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Educational STEM-Focused Toys
hand2mind Launches Exclusive Back-To-School Collection at Target
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Multi-Sensory Character Toys
Moose Toys Combines Scents, Sounds and Fog-Based Play
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Collectible Halloween-Themed QSR Toys
The Burger King Scooby-Doo Toys Come in Six Styles
Toy-Themed Cookie Doughs
Sweet Loren's Barbie Heart Shapes Sugar Cookie Dough is Ready to Bake
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Summerween-Themed Retail Ranges
These ALDI Summerween Products Embrace Warm Weather Autumn Vibes
Expanded AI Cleaning Solutions
Plastno Expands its Eco-Friendly Cleaning Line and Debuts an AI App
All-in-One Splash Pads
The Turtle Splash & Bubbles is a Splash Pad and Bubble Maker in One
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Coordinated Children-Focused Tableware
Recette Offers a Coordinated Tableware Bundle for Children
Wacky Design Smartphones
Nothing, Motorola, and Others Embrace Playful Phone Experimentation
Tech-Friendly Beach Chairs
PayPal's Tech-Chairs Upgrade the Classic Deckchair with Smart Features
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Cartoon Franchise Collab Collectibles
BAPE and Transformers Join on a Collection of BE@RBRICKs
Expressive 3D-Printed Figures
Solobo Emotion Friends Help Kids Explore Feelings Through Play
Dog Birthday Cake Toys
Lesure Embraces Whimsical Sensibilities with Its New Toy
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
Plastic-Free Takeaway Boxes
Just Eat Takeaway.com Launches the Huhtamaki Xampla Boxes
Dual-Mode Play Kitchens
The BistroSwitch Play Kitchen Transforms from a Family Kitchen to a Bistro
Toy-Branded Cake Cookies
The Cooper Street Barbie™ Birthday Cake Cookies are Mattel-Approved
Miniature Household Cleaners
The 5% Collection by Grove Co. Shares an Important Recycling Reminder
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Living Degradable Plastics
Researchers Develop Self-Destructing Plastics Without Microplastics
Adult Buildable Flower Kits
The Play-Doh Blooms Brings Flower Crafting to Adult Makers
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Multi-Function Robot Seats
Octo Stool Features 8 Fold-Out Tentacles That Convert into Side Tables
Cohesive Waste Management Systems
Caraway Home Debuts the Trash & Recycling Collection
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Pet Gear Recycling Schemes
Pet Supplies Plus & Wag N' Wash Achieve a Recycled Packaging Milestone
Collectable Sculptural Doll Collections
Inedible Doll Was Founded by Designer Stella Cheng
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Beach-Inspired Desk Trios
The Deskterior Set Features a Sun Lamp, Card Holder & Sandcastle Bank
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection