These October 2019 toy trends range from customizable gender-neutral dolls to compostable beach toys.
While Mattel's newest Creatables range consists of gender-neutral dolls that come with a variety of interchangeable outfits, hair options and accessories, Rogue Wave specializes in sustainable beach play solutions that allow for endless fun without harming the planet. The brand's products address the design of traditional beach toys which are often made with harmful plastics and are instead created with plant-based and BPA-free materials that are biodegradable.
Other October 2019 toy trends to note include inclusive Barbie wheelchair accessories and futuristic, 3D-printed food toys like the award-winning 'Play Food from the Future' set which aims to represent a balanced meal with an "Algae Ball, the Mighty Bean and the Bug Mac, a burger made from high-protein insects."
Top 30 Toy Trends in October
From Customizable Gender-Neutral Dolls to Compostable Beach Toys:
Jana Pijak — Oct 3, 2019 — Life-Stages
30
Cultural Celebration Dolls
Mattel's Day of the Dead Barbie Celebrates the Mexican Holiday
29
Collaborative Fashion Dolls
The KITH Women x Barbie Dolls Celebrate the Toy's 60th Anniversary
28
Cubic Multifunctional Game Consoles
The 'Joyscube' Interactive Gaming System is VR-Compatible
27
Flip-Top Selfie Toys
The VTech Kidizoom Pixi Lets Kids Take Photos and Add Silly Filters
26
Customizable Gender Neutral Dolls
Mattel's Creatable World Kits Allow for Hours of Customization
25
Dance-Teaching Toys
The VTech Kidi Star Dance Toy Pairs with Motion-Activated Bands
24
Child-Specific Flight Care Packs
The Kraft Flight Relief Pack is Filled with Items for Kids
23
Bespoke Child-Specific Subscription Services
Rock a Box Baby is a Customizable Baby Gift Box Set
22
Fidget Toy Manufacturing Games
The Fidget Factory Board Game has Players Race to Develop a Product
21
Educational Toy Pop-Ups
Lakeshore's Gifts for Growing Minds Pop-Up Shares Interactive Stations
20
STEM Craft Subscriptions
JOANN's GoldieBlox Box Shares Monthly Science, Math & Tech Activities
19
Barbie Wheelchair Accessories
The Barbie x Izzy Wheels Collab Shares Limited-Edition Wheel Covers
18
Customizable Coding Board Games
The 'Arcade Coder' Board Game is for Players Aged Six and Up
17
Customizable Battle-Friendly Robots
The HEXBUG BattleBots Allow Makers to DIY Rugged Robots
16
Voice-Activated Encyclopaedia Games
Britannica's Guardians of History is a Time Travel Adventure
15
Anti-Plastic Toy Campaigns
Burger King is Fighting Single-Use Plastic with the Meltdown Campaign
14
High-Power Motorized Foam Blasters
The NERF Ultra One Blaster Fires Darts Up to 120 Feet
13
Seasonal Sci-Fi Toy Sets
The 2019 LEGO Star Wars Advent Calendar Features New Characters
12
Scientific Education Toy Blocks
The Uncle Goose Periodic Table Blocks are Made from Basswood
11
Aquatic Child-Friendly Coding Robots
The 'Lebot' Waterproof Coding Robot Has an Interactive Design
10
Pro-Grade Foam Dart Blasters
The Dart Zone Pro MK-1 Fires Rounds at 150 Feet Per Second
9
Rideable Unicorn Toys
Kid Trax's Josie is a Battery-Powered Interactive Ride-On Toy
8
Modular Child-Specific Guitars
The Loog Guitar Debuts Its Newest Electric Guitar for Beginners
7
Compostable Beach Toys
The Rogue Wave Company Specializes in Creating Eco-Friendly Beach Toys
6
Sporty STEM Robot Toys
The Sphero Mini Soccer Robot Lets Users Play Games and More
5
Thought-Provoking Question Games
Authentic Agility Games Asks 'Why Can't We All Just Get Along?'
4
Futuristic Printed Food Toys
'Play Food from the Future' Familiarizes Kids with Sustainable Food
3
Wildlife Rescue Card Games
The Unbearable Warfare Card Game Offers Family-Friendly Fun
2
Developmental Infant Playmats
The Magical Tales Black & White Gymini Comes with a Guidebook
1
Female Empowerment Board Games
Hasbro's Ms. Monopoly Gives Female Players More Money
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Fashion-Branded Doll Designs
The Off-White x Mattel Monster High 'Memorabilia' Capsule is Spooky
All-Pink Life-Size Dollhouses
Airbnb Listed the Barbie Malibu Dreamhouse for Barbie Movie
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
All-Pink Accessory Collections
The ALDO x Barbie Collection Has Accessories in Hot Pink Hues
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Doll-Themed Frozen Yogurts
Pinkberry's Barbie Land Berry Pink Aligns with Greta Gerwig's New Film
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Pinkish Toy-Themed Condiments
Heinz Classic Barbiecue Was Created in Partnership with Mattel
Surfer-Inspired Sustainable Swimwear
Outerknown and Seea Launch a New Swim Collection
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Fashion Doll Sodas
The Olipop x Barbie Peaches & Cream Soda Boasts Maximalist Flavor
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Recycled Waste Speakers
Gomi Transforms Old Plastic Waste Into Bluetooth Speakers
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Zero-Waste Vegan Cosmetics
Siita's Biodegradable Plastic Containers Turn Into Organic Compost
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Doll-Themed Washable Rugs
The Barbie x Ruggable Collab Shares Sophisticated Styles for the Home
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Creative STEM-Based Toys
JitteryGit's Educational STEM Toys Foster Creativity in Kids
Stylish Cartoon-Themed Shoes
Koi Launches a Whimsical 'Teletubbies'-Inspired Footwear Collection
Hot Pink Electric Toothbrushes
The Barbie The Movie X Moon Pink Electric Toothbrush is Limited
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
High-Tech Eco-Conscious Furniture
The WoodenWood Project Upcycles and Utilizes Robotic Printing
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Doll-Themed Dog Collections
The Canada Pooch x Barbie Collection Includes Accessories & More
Sustainable EV Toys
Little Tikes’ Cozy Coupe Aims to Get Families Thinking More Sustainably
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
Mix-and-Match Makeup Brushes
GoBrush's Parts Can Be Customized & Separated for Recycling
Fall-Inspired Home Cleaning Collections
Grove Co. Debuts Its Limited-Edition Traditions Aglow Line
Artist-Backed Album Figurines
The Weeknd Launches a 'Kiss Land' Toy Collection with Superplastic
Adorable Organic Stuffed Animals
Estella Boasts a Range of Eye-catching Handmade Toys
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Smashable Biodegradable Cups
GaeaStar Develops a New Cup From Only Three Ingredients
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Pink Tonal Lifestyle Sneakers
Barbie Pink Tones Detail the Latest SB Force 58 Sneaker
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Co-Branded Platform Clogs
The Barbie x Crocs Footwear Collab Shares Playful All-Pink Styles
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Sustainable Packaging Brands
Xampla Releases a New Consumer Packaging Brand Called Morro
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Expansive Halloween Pet Collections
The Petco 'Bootique' Halloween Collection Has Options for All
Eco Cartoon Body Care
This Lush Cosmetics x SpongeBob Collab is Plastic-Free & Supports the Sea
Doll Movie-Themed Popcorns
Propercorn Debuts Limited Popcorn Packs Inspired by Barbie the Movie
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Exclusive Premium Electric Vehicles
Mercedes-Benz and Mattel Join Forces on the Electric G 580
Stunning Doll-Themed Luggages
Béis Unveils a Barbie-Inspired Luggage Collection in Three Colorways
Plastic-Free Advent Calendars
Greener Beauty's Beauty Advent Shares Sustainable, Ethical Products
Dollhouse-Inspired Furniture
The Barbie x Joybird Collab Embraces the Barbiecore Aesthetic
Doll-Inspired High Heels
The Fantastic Plastic Foot Shoes are Shaped Like a Doll's Tip-Toed Foot
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Ocean-Bound Plastic Timepieces
The Amitron Wave Collection Shows Off a Sustainable Aesthetic
Timber Tech-Packed Dolls
These teenage engineering Wooden Dolls Come in Eight Varieties
Collectible Mexican Holiday Dolls
The Barbie 2023 Día De Muertos Doll is Highly Detailed
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Sustainable Bath Solutions
Skip Hop Launches Moby x Oceanworks Baby Bath Bundle
Plastic-Free Vegan Advent Calendars
The HAPPi Advent Calendar Has Been Updated for 2023
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Ocean Plastic Bag Collections
Out of the Oceans Boasts Stunning Designs & a Sustainable Mission
Recyclable Kid-Friendly Meals
Little Dish Launches Its New Range in 85% Wood Fibre Packs
Colorful Doll-Topped Cakes
SusieCakes is Serving Up New Barbie Cakes This Summer
Plastic Waste Brand Initiatives
Roberts Beauty Partnered with Oceanworks to Reduce Plastic Use
Inspiring Eco-Aware Characters
Little Miss Waste Less Inspires Families to Reuse and Refill
Sci-Fi Movie Treats
Kinder Joy Has New Avatar-Themed Eggs Ahead of the New Movie
Kid-Friendly Modular Sofas
The Figgy Play Couch is Launching in Durable, Family-Friendly Materials
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Expansive Toy-Inspired Amusement Parks
Mattel Adventure Park Will Open in 2024 in Arizona
Bio-Based Plastics
Biotic is Developing Biodegradable Plastics from Macroalgae
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Film-Resembling Mermaid Dolls
Mattel Unveils a New Little Mermaid Doll Update Design
Plastic-Free Solid Cosmetics
ATTITUDE's Solid Makeup Line is Housed in Biodegradable Packaging
3D-Printed LEGO Minifigures
LEGO Unveils its First 3D-Printed Wooden Duck Toy for Minifigures
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Eco-Friendly Sun-Kissed Eyeshadows
NUDESTIX Unveils Sustainable Nude Beach Eye Palette
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Mess-Free Eco Craft Kits
Brainstorm's Create N Colour Let Kids Magically Paint with Water
Sunny Beach-Themed Candles
Nette and Barbie Release a Limited Edition Sunny Holiday Candle
Customizable Toy Islanders
LEGO Announces a New Animal Crossing-Themed Collaboration
Kid-Focused Meal Containers
b.box Launches the Kid-Approved Eco-Friendly Bento Boxes for Meals
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Upcycled Watch Collections
Armitron and Tide Ocean SA Unveil a Collaborative Watch Collection
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Upcycled Volleyball Trophies
This Plastic Trophy Aims to Promote Sustainability Of Oceans
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Doll-Themed Limited-Edition Cars
Maserati Unveiled a Pink Barbie-Inspired 2023 Grecale Crossover
Playful Reusable Diaper Designs
Charlie Banana Debuts a New Selection of Reusable Diaper Products
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Youth-Focused Coding Dolls
E-liza Dolls Aims to Create a New Generation of Women in STEM
Eco-Friendly Health-Conscious Dog Toys
These Cosmos Snack Shack Toys Come in Two Styles
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures