For those of you who managed to miss them last night, the 2011 MTV Video Music Awards took place and certainly added to this list of memorable VMA moments! Take this for example, just mere moments after Beyonce embraced her belly onstage and announced her pregnancy to the world, a Twitter account was created titled @BeeJayFetus for her unborn baby -- not endorsed by Beyonce herself of course.
Yes, the MTV Video Music Awards are known for their scandalous moments like Lady Gaga's bloody performance, memorable celebrity getups like Katy Perry's sushi leotard, and awkward encounters like Kanye West crashing Taylor Swift's acceptance speech. If you found yourself missing out on the action and VMA moments last night, let this collection of memorable occurrences take you down a hilarious memory lane!
Implications - Companies who are quick to reflect on influential television programming events -- like the MTV Video Music Awards -- will be most likely to benefit from the most recent pop culture phenomenons. Products and services that reference celebrity occurrences or awkward televised moments are highly likely to go viral, giving a company or artist a great deal of media and consumer attention.
26 Memorable VMAs Moments
From Bloody Performances and Sushi Leotards to Award Crashers:
Emily Evans — Aug 30, 2011 — Pop Culture
21
Bloody Performances
Lady Gaga at MTV Video Music Awards 2009
20
Viral Rapper Spoofs
Kanye West Interruption Parodies Get Funnier Everytime You See Them
19
Black Crow Dresses
Kermit Croaks Over Lady Gaga's VMA Outfit
18
Award Crashers
Kanye West Ruins Taylor Swift VMA Moment
17
Art-Inspired Performances
Lady Gaga's Artistic Marc Jacobs After-Party Show
16
Superstar Comeback Performances
Britney Spears Rocks Bambi Awards & Star Academy
15
Britney's Publicists Hide VMA Disaster
14
Prenatal Popstar Tweets
The 'Beyjayfetus' Twitter Gives a Voice to Beyonce and Jay-Z's Child
13
Sushi Leotards
Katy Perry's Fishy Outfit at MTV Video Music Awards Japan
12
Celebrity Social Acts
The Lady Gaga Rally in Maine Sparks Plenty of Chatter
11
Scream(ing) Tributes
Janet Jackson Honors Michael With a Spectacular Performance at the 2009 VMAs
10
Britney Spears Comebacks (Take 2)
VMA's Released Promo Spot
9
Product Placement Music Videos
Lady Gaga in “Love Game” is Clearly Big on Campari
8
Sapphic Stage Stunts
Rihanna Gives Female Fan a Lap Dance at Baltimore Show
7
Britney Spears Reduxes
RCA to Rush Release Her New Album
6
Sparkly Tribute Commercials
Michael Jackson MTV Ad is a Humorous Teaser
5
Kanye-Fied Websites
Disrespect Any Site With the Help of the Kanye West Function
4
Viral Vengence Raps
ShaneDawsonTV Presents Hilarious Taylor Swift Revenge Rap
3
Superstar Backtracks
Kanye West to Perform at VMA
2
Viral Award Show Spoofs
Make a Hilarious Kanye West VMA Outburst Parody at Interruptyourself.com
1
Broadway-Inspired Commercials
West Side Story Ads for the 2009 VMAs
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Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Whimsical Artist-Designed Handbags
Louis Vuitton Unveils the 'Artycapucines VII'
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Visual Show-Inspired Displays
Saks Fifth Avenue Transforms its NYC Flagship for Just Like That
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Contemporary Fashion Retrospectives
The Balenciaga by Demna Exhibition Captures Attention
Fashion House Checkered Vinyls
Burberry Presents a Special Vinyl Record with an Optical Illusion
Edible Chocolate Lipsticks
The MAC Cosmetics x Doja Cat Collab Started with a Memorable VMAs Stunt
Vibrant Beauty-Inspired Footwear
Nike x Milk Makeup Partner for an Exclusive Shoe
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Y2K Pop Star Accommodations
Airbnb is Opening the Door to Hannah Montana’s Malibu Beach House
Crime-Inspired Beauty Mockumentaries
e.l.f. Cosmetics' Vanity Vandals Explores Chaos at the Sink
Playful Showgirl-Inspired Apparel
SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
Festival-Focused Airline Initiatives
Alaska Airlines Offers Perks & Prizes During Festival Season
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Beloved Mascot-Powered Anniversary Events
The Goodyear Blimp Celebrates 100 Years
Substance Use Narrative Shifts
The Missing Issue Offers a New Perspective on Celebrity Struggles
Wig-Snatching Games
Exploding Kittens Teased a New Party Game Called 'Snatch Snatch Wig'
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Whimsical Couture Settings
Chanel Spring Summer 2026 Couture Show Staged Amid Giant Mushrooms
Ice Cream Press-On Nails
Magnum x Naomi Yasuda Partner for Delectable 3D Press-On Nails
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Playful Tech Accessory Events
CASETiFY Hosted an Event for Takashi Murakami’s FLOWERS Bloom
Breakfast-Inspired Fashion Capsules
Tyler McGillivary Debuts the Playful Midnight Breakfast
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Luxury Bespoke Trophies
2025 Ballon d’Or® Winners Celebrated With Louis Vuitton Trophy Trunks
One-Night-Only Dining Events
The Saratoga Supper Club Turned a Convenience Store into a Speakeasy
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Self-Aware Cosmetics Campaigns
Mac Cosmetics Embraces the ‘Nepo Baby’ Narrative in 'Born Famous'
AI-Generated Fashion Week Content
Miami Fashion Week Willl Make Use of AI-Generated Content
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
Music-Inspired Snackable Cheese Campaigns
Bel Brands USA's Babybel Partners with Timbaland
Ice Cream-Sponsored Music Festivals
The Magnum Ice Cream Company Supports Coachella
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Statement-Making High-Jewelry Designs
Louis Vuitton Presents the Virtuosity High Jewelry Capsule
Rapper-Inspired Easter Ads
Nova Starr Turns Up the Volume in MGA’s Shoppable Easter Campaign
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Rock Band-Supporting Soccer Leagues
Linkin Park Headlines the UEFA Champions League Kick Off Show
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Exclusive VIP Hotel Experiences
Marriott Bonvoy is the Official Hotel Partner for Beyoncé’s Tour
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Creator-Led Skincare Ads
The BYOMA Shorttime Show Celebrates Short Kings and Queens
Restaurant Pop-Star Collaborations
McDonald's Partnered with BTS For the Second Time on New Meal
Motorsport-Inspired Vodka Activations
NEFT Vodka Amplified Its Presence During Formula 1 Weekend
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Reality TV-Inspired Fashion Capsules
Betsey Johnson Launches a Mormon Wives Capsule Collection
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Supermarket Dance Parties
Seafood City Hosts Late-Night Celebrations in Its Food Court
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Distracted Driving Awareness Videos
Project Yellow Light's 'Love Story' Is a Wake-Up Call
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Trash-Centric Musical Campaigns
The Glad x Sesame Street Collab Stars Oscar the Grouch
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Signed Charitable Guitar Initiatives
mgk and Gibson Offered an Epiphone Vans Warped Tour Les Paul
Commemorative Liquid Vinyls
The Baby Shark 10-Year Anniversary Album Shares Fun & Calming Tracks
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Custom Painted Handbag Events
Bark Jacobs by Marc Jacobs Kicked Off with an Exclusive Soiree
Artist-Adorned Contemporary Fashion Capsules
The Stella McCartney x Jeff Koons Capsule is Chic
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Mayo-Inspired Art Gallery Pop-Ups
Hellmann's Mayonnaise Collaborates with Kareem Rahma
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Disco-Glamour Beauty Collections
Studio 54 Inspired Valentino Beauty's Rendez-Vous Ivory Range
Heartthrob Beef Jerky Campaigns
The Chomps x Cameo Bury the Beef Campaign is Apology-Themed
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
90s-Inspired Grunge Band Tees
FREAK’S STORE Releases a Collection of Retro Nirvana Tees
Celebratory Rock Album Chocolates
The Smashing Pumpkins and Vosges Haut-Chocolat Collaborated
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Emotional Mothers Day Ads
Apple's Mother’s Day Campaign Showcases Spatial Video's Emotional Power
Album-Honoring Merch Collections
Tyler, the Creator Launches Merch to Celebrate Cherry Bomb
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Community-Powered Social Media Competitions
Palmstreet Has Introduced the Palmie's Choice Awards
Commemorative Nostalgic Milk Campaigns
The Got Milk? Creators Launch a Commemorative Project
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Reinterpreted Retro Denim Spots
Beyoncé Stars in Chapter Three of Levi’s 'REIIMAGINE Campaign'
Anniversary-Celebrating Marketplace Events
eBay Inc. is Commemorating Its Thirtieth Anniversary
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Music Event-Supporting Partnerships
BACARDÍ Rum Partners for the 2025 MTV Video Music Awards
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Faux Reality Drama Campaigns
Maybelline New York's Primer Donnas Stars Ariana Madix
Humorous Beans-Forward Campaigns
Bush's Beans Debuts a First-Of-Its-Kind Ticket Exchange
Iconic Footwear Tribute Films
Maison Margiela Pays Homage to Its Iconic Tabi Footwear
Music Awards-Inspired Promotional Events
Johnnie Walker Hosted an Activation for the Grammys
AR Cultural Experiences
Snapchat and the Palace of Versailles Created Dansez Versailles
High-Profile Skincare Launch Parties
Clarins Celebrated Beauty Launch with Maroon 5 and Others
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
Thrill-Seeking Jet Ski Performances
Monster Energy Amplifies St. Patrick's Day Celebrations
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Las Vegas-Inspired Fashion Capsules
Dinner Service New York Debuts the Las Vegas Collection
Bi-Coastal Cannabis Competitions
MJBizCon & Budist Launch the MJBowl — a First-Of-Its Kind Event
Interactive Music Awards Livestreams
The Skip Orange Carpet is Happening Ahead of the JUNOS
Enigmatic Graffiti Incidents
Toronto's Museum of New Calls Attention to Mystery Graffiti
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Avant-Garde Theatrical Experiences
Coffee Oysters Champagne Hosts the 'Sweet Sorrow' Play
Exclusive High-Profile Party Lounges
GBK Brand Bar Hostes Its Exclusive Pre-Grammy Luxury Lounge
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Retailer Music Festival Partnerships
7-Eleven and Live Nation Have Partnered for Festival Season
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
Data-Driven Concert Discovery
Apple Music Uses Listening Behavior to Surface Ticketmaster Events
Biologically Shaped Musical Gadgets
The Balls in Concert Ad Brings Testicular Cancer Awareness
Virtual Idol Concerts
Pokémon feat. Hatsune Miku VOLTAGE Live! Marks Project Voltage’s First Stage
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Musician-Supported Fine Jewelry Campaigns
Chanel's Coco Crush Fine Jewelry Film Features Two Stars
Iconic Band Apparel Series
FREAK’S STORE Band Shirts Honor Legends with Long-Sleeve Designs
Slumber-Party-Themed Hotel Events
Moxy Hotels x Chloe Fineman Present the 'Bedtime Stories' Series
Music Memorabilia Auctions
Julien’s Auctions is Hosting Its 'Music Icons' Event at Hard Rock Cafe
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Expansive Month-Long Fashion Celebrations
Fashion Art Toronto Marks Its 20th Anniversary
Designated Event Autograph Pens
Sharpie® Was Spotlighted at the 2025 American Music Awards
Mission-Driven Tie-Dye Tacos
The Morning Show WTF by Velvet Taco Benefits a Nonprofit
Halloween-Inspired Dual-Format Events
Dave & Buster Ran a Boo Bash and a Midnight Mixer
Women-Led Talent Management Firms
Former TalentX and YMU Group Execs Announce Glossary Artists
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Surprise Album Reveals
The Life of a Showgirl Launches with a Countdown and a Bold Orange Look
Cheeky Prom-Inspired Contests
Duck Brand Hosts Its Annual Stuck at Prom Scholarship Contest
Prominent Culinary Sponsor Anniversaries
Martin's Famous Potato Rolls Supports a Popular Event
Cinematic Discovery Platforms
What's After the Movie? Reveals Reviews and Box Office Insights
Snowboard Slopestyle Athlete Celebrations
Monster Energy Celebrates Mia Brookes
Wild ’80s Rock Exhibits
The '80s Rock Exhibit at Grammy Museum Mississippi Celebrates Metal Icons
Young Innovator-Honoring Award Initiatives
TNL Mediagene Runs Its Becoming Aces Awards Ceremony
Branded Joint-Rolling Competitions
The Hefestus x Joint Wars Event Kicked Off MJBizCon Week
Musician Bake-Off Campaigns
The Food Club's Boy Band Bake-Off Features Members of NSYNC