For those of you who managed to miss them last night, the 2011 MTV Video Music Awards took place and certainly added to this list of memorable VMA moments! Take this for example, just mere moments after Beyonce embraced her belly onstage and announced her pregnancy to the world, a Twitter account was created titled @BeeJayFetus for her unborn baby -- not endorsed by Beyonce herself of course.
Yes, the MTV Video Music Awards are known for their scandalous moments like Lady Gaga's bloody performance, memorable celebrity getups like Katy Perry's sushi leotard, and awkward encounters like Kanye West crashing Taylor Swift's acceptance speech. If you found yourself missing out on the action and VMA moments last night, let this collection of memorable occurrences take you down a hilarious memory lane!
Implications - Companies who are quick to reflect on influential television programming events -- like the MTV Video Music Awards -- will be most likely to benefit from the most recent pop culture phenomenons. Products and services that reference celebrity occurrences or awkward televised moments are highly likely to go viral, giving a company or artist a great deal of media and consumer attention.
26 Memorable VMAs Moments
From Bloody Performances and Sushi Leotards to Award Crashers:
Emily Evans — Aug 30, 2011 — Pop Culture
21
Bloody Performances
Lady Gaga at MTV Video Music Awards 2009
20
Viral Rapper Spoofs
Kanye West Interruption Parodies Get Funnier Everytime You See Them
19
Black Crow Dresses
Kermit Croaks Over Lady Gaga's VMA Outfit
18
Award Crashers
Kanye West Ruins Taylor Swift VMA Moment
17
Art-Inspired Performances
Lady Gaga's Artistic Marc Jacobs After-Party Show
16
Superstar Comeback Performances
Britney Spears Rocks Bambi Awards & Star Academy
15
Britney's Publicists Hide VMA Disaster
14
Prenatal Popstar Tweets
The 'Beyjayfetus' Twitter Gives a Voice to Beyonce and Jay-Z's Child
13
Sushi Leotards
Katy Perry's Fishy Outfit at MTV Video Music Awards Japan
12
Celebrity Social Acts
The Lady Gaga Rally in Maine Sparks Plenty of Chatter
11
Scream(ing) Tributes
Janet Jackson Honors Michael With a Spectacular Performance at the 2009 VMAs
10
Britney Spears Comebacks (Take 2)
VMA's Released Promo Spot
9
Product Placement Music Videos
Lady Gaga in “Love Game” is Clearly Big on Campari
8
Sapphic Stage Stunts
Rihanna Gives Female Fan a Lap Dance at Baltimore Show
7
Britney Spears Reduxes
RCA to Rush Release Her New Album
6
Sparkly Tribute Commercials
Michael Jackson MTV Ad is a Humorous Teaser
5
Kanye-Fied Websites
Disrespect Any Site With the Help of the Kanye West Function
4
Viral Vengence Raps
ShaneDawsonTV Presents Hilarious Taylor Swift Revenge Rap
3
Superstar Backtracks
Kanye West to Perform at VMA
2
Viral Award Show Spoofs
Make a Hilarious Kanye West VMA Outburst Parody at Interruptyourself.com
1
Broadway-Inspired Commercials
West Side Story Ads for the 2009 VMAs
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Luxury Bespoke Trophies
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One-Night-Only Dining Events
The Saratoga Supper Club Turned a Convenience Store into a Speakeasy
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Ice Cream-Sponsored Music Festivals
The Magnum Ice Cream Company Supports Coachella
Music-Inspired Snackable Cheese Campaigns
Bel Brands USA's Babybel Partners with Timbaland
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Fragrance Launch House Parties
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Statement-Making High-Jewelry Designs
Louis Vuitton Presents the Virtuosity High Jewelry Capsule
Sensorial Beauty Pop-Ups
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Experiential Fast Food Collaborations
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Bloomingdale’s Unveils Its 2025 Holiday Campaign
Bright Summer Campaigns
Hailey Bieber Fronts Mango's Summer 2026 Craft Your Own Story Campaign
Creator-Led Skincare Ads
The BYOMA Shorttime Show Celebrates Short Kings and Queens
Reimagined Art Tours
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World Cup Payment Campaigns
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Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Reality TV-Inspired Fashion Capsules
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Y2K-Themed Sparkling Water Campaigns
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Supermarket Dance Parties
Seafood City Hosts Late-Night Celebrations in Its Food Court
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Self-Expression Festival Activations
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Cross-Disciplinary Campaign Films
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Musician-Led Beverage Campaigns
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Trash-Centric Musical Campaigns
The Glad x Sesame Street Collab Stars Oscar the Grouch
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Branded Summer Lunches
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Signed Charitable Guitar Initiatives
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Commemorative Liquid Vinyls
The Baby Shark 10-Year Anniversary Album Shares Fun & Calming Tracks
Custom Painted Handbag Events
Bark Jacobs by Marc Jacobs Kicked Off with an Exclusive Soiree
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Artist-Adorned Contemporary Fashion Capsules
The Stella McCartney x Jeff Koons Capsule is Chic
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Mayo-Inspired Art Gallery Pop-Ups
Hellmann's Mayonnaise Collaborates with Kareem Rahma
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Globally Inspired Mashup Recipes
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Studio 54 Inspired Valentino Beauty's Rendez-Vous Ivory Range
Dessert-Inspired Fashion Shows
Sensorial Treats Inspired the Inaugural House of Magnum Collection
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P.Louise Launches Get Unteddy With Me on TikTok Shop
Heartthrob Beef Jerky Campaigns
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Nu-Metal Fashion Films
Gucci Generation Short Film Sees Slipknot with Surreal High-Fashion Visuals
Collectible Artist Dolls
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Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Celebratory Rock Album Chocolates
The Smashing Pumpkins and Vosges Haut-Chocolat Collaborated
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Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
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Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
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Reitmans Hosts its Spring 2026 Lower Bay Station Preview
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Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
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GBK Brand Bar Hostes Its Exclusive Pre-Grammy Luxury Lounge
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Cheeky Wrap-Focused Campaigns
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Virtual Idol Concerts
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Prominent Culinary Sponsor Anniversaries
Martin's Famous Potato Rolls Supports a Popular Event
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Wild ’80s Rock Exhibits
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