The online space has the advantage of broad reachability, enabling easy access for consumers from all over the world -- these marketing initiatives highlight captivating elements and make the most of this vast technology. The purpose of exercising campaign stunts is to bring awareness to a brand, service, or product. A great way that Taco Bell recently participated was by bringing London's Big Ben back to life. The famous landmark is currently under construction and has been quiet as a result -- to bring awareness to the fast food chain's new locations, speakers were set up to evoke the familiar-sounding chimes.
Instagram's IGTV allows users to post content that breaches the one-minute constraint placed on average videos. Brands such as Bacardi and Nike have taken this opportunity to their full advantage to connect with their consumers. Bacardi gathered their consumers to direct a music video, creating the first-ever crowdsourced music video performed by dancing brothers, 'Les Twins.' Instagram allowed users to choose the video's settings, lighting, angles, choreography, and more. Nike highlights the journey of achieving fitness aspirations in its 'My Crazy Dream' campaign -- it showcases average athletes through an inspirational lens, rather than its usual approach of drawing in professional athletes.
19 Online Marketing Initiatives
From Athlete-Celebrating Platforms to Social Media Music Videos:
19
Ingenious Social Media Installations
This Instagram Vending Machine Advertises a New Documentary
18
Body-Positive Swimsuit Campaigns
Chromat Celebrates Cellulite Through Empowering Humor
17
Short-Form Athlete-Celebrating Platforms
Nike's IGTV Videos Spotlight Everyday Athletes
16
Recreated Iconic Marketing Campaigns
Kith Treats Enlists Celebrities for a New Got Milk? Campaign
15
Youth-Focused Luxury Campaigns
Louis Vuitton and UNICEF Tapped Sophie Turner for #MAKEAPROMISE
14
Purposefully Misleading Burger Promotions
The Whopper Detour Sends Consumers to McDonald's
13
Social Good Color Campaigns
The United Way #Unignorable Campaign Features a New Pantone Color
12
Landmark-Reviving Taco Campaigns
Taco Bell London Brings Life to the Out-of-Action Big Ben
11
Equality-Focused Open Letter Ads
ThirdLove Wrote a One-Page Open Letter in the New York Times
10
Inspiring Refugee Story Campaigns
National Geographic's Latest Campaign Follows Nujeen Mustafa
9
Social Media-Made Music Videos
Bacardi Will Be Crowd-Sourcing a Music Video on Instagram
8
Story-Based Diversity Campaigns
P&G Produces Thought-Provoking, Sincere & Experience-Based Videos
7
Inclusive Jewelry Campaigns
Phu Nhuan Jewelry's 'True Love' Campaign Pushes for Representation
6
Full-Movie Commercial Streams
YouTube Offered 'The LEGO Movie' Free to Advertise the Sequel
5
Highly Diverse Retail Campaigns
River Island Receives Praise for Its Incredibly Inclusive Campaign
4
Gritty Grape Juice Campaigns
Welch's 'Tough as Grapes' Campaign Targets Gen X Men
3
Diversity-Pushing Marketing Initiatives
MEC Pledges to Diversify the Outdoor Industry
2
Fire-Fighting Social Media Campaigns
The Fight Fire With Fire Initiative Utilizes the Fire Emoji
1
Crowdfunding Charity Campaigns
#OneGreatIdea Appeals to Donors Interested in Funding Companies
Related Ideas
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Metaverse Advertising Services
'NFT Plazas' Announced a Billboard Advertising Platform
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
AI-Powered Video Content Creation
GoDaddy Studio Launches AI-Powered Instant Video
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Soccer Soda Brand Campaigns
This Coca-Cola World Cup Marketing Campaign is Launching Now
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
Hair Brand-Backed AR Lens
TRESemmé and Snapchat Collaborate to Create an AR Lens
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Short-Form Video Platforms
YouTube is Updating its 'Shorts' Service with New Monetization Options
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Live Broadcast NFTs
eShot Labs Launches Unique Tool That Turns Real-Time Video into NFTs
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Revolutionary Video Creation Apps
Zoomerang Allows Creators to Monetize Their Creativity
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Social Good Beer Initiatives
Miller Lite and J Balvin Team Up to Give Back to Latino Communities
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Vibrant Snowy Holiday Campaigns
Apple Presents the Share the Joy Campaign for the Holidays
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Media Platform Launch Sounds
YouTube Prepares to Launch its Own Introduction Sound
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Influencer-Crafted Menu Items
Denny's Launched a New Social Stars Influenced Menu with TikTokers
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
Live TV Streaming Campaigns
Quinta Brunson Stars in Hulu + Live TV's New Campaign
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Content-Focused Esports Deals
Guild Esports Improves its TikTok Content with Little Dot Sport
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Monetized Educational Series
TikTok Series is a New Way for Creators to Share Premium Content
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
In-App Social Post Schedulers
Instagram Launches Its In-App Scheduling Tool for Professional Users
Video-Based Hiring Platforms
The 'GoClip' Social Hiring Platform Lets User Upload Videos
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Trailer-Making Life Apps
Moments Helps Users Live in the Moment and Relive the Event the Next Day
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic