Lil Wayne has been saying that we all live in 'Wayne's World' since at least 2007, but it's only been in the last few years that a series of Lil Wayne products and major brand collaborations have proven that there's something more than typical rapper bravado to that statement.
This series of Lil Wayne products is varied and enticingly contradictory. On one hand, it makes sense that the gangsta rapper is behind products like his Supra sneaker line (Shimmering Rapper Footwear), on the other hand this collection of Lil Wayne products also includes his decidedly non-traditional, girl-tight jeans (Feminine Rapper Rags).
It's this very dichotomy that makes Wayne so appealing to marketers. These Lil Wayne products show his depth and breadth, and also give the audience a clear case study of how one can leverage their celebrity to represent incredibly versatile products without betraying their brand -- 'Wayne's World' indeed.
51 Reasons to Love Lil Wayne
From Streetwear Lines to Supras, Lil Wayne Products Pop:
Jordan Sowunmi — May 21, 2013 — Pop Culture
48
Gangster Game Character Remixes
Artist SINR Re-Imagines Luigi as a Tattoo-Clad Hardened Plumber
47
Famous Face Makeover Videos
The Promise Tamang Phan YouTube Tutorials Recreate Celebrities
46
Sincere Celeb Shoots
Eric Ray Davidson Photographs Famous Faces in a Candid Light
45
Reebok up to speed with rap stars
44
Rad Rap Mogul Mugs
'Hip Hop Heads' by Dale Edwin Murray Represents the Legends
43
Shiny Studded Caps
The 'Dope Studded Hat' is a Sweet Limited Edition Piece of Head Gear
42
Updated Global Peace Anthems
'We are the World 25' for Haiti Debuts at Olympics Opening Ceremonies
41
High-Profile Teen Parents
Levi Johnston and Bristol Palin
40
Terrific Typography Artist Tributes
The Michael McCabe Celebrity Portraits Use Their Own Lyrics
39
Pencil Portrait Celeb Tees
Deerdana Produces Chic Hip Hop Shirts with Artists' Faces
38
Rap Symbolism Generators
The Lil Wayne Metaphor Machine Tumblr Features Some Witty Lines
37
Lo-Fi Celeb Sketches
These Microsoft Paint Celebrity Portraits by Manmalade are Amazing
36
Feminine Rapper Rags
The Lil Wayne Leopard Jeggings Stole the Spotlight at the VMAs
35
Rap Remix Blogs
The Hip-Hop Humor Tumblr Fuses Everyday Objects with Music Icons
34
Rock Star Urban Headgear
Rep Artists with the LIVE NATION x New Era 59FIFTY Caps
33
Celebrity Rapper Streetwear
Trukfit by Lil Wayne is Headed to Macy's Department Stores
32
Cross-Genre Music Mashups
Indie Rock Bands Cover Hip Hop Songs
31
Shimmering Rapper Footwear
This 'Chimera' Sneaker by Lil Wayne for Supra is Eye-Catching
30
Competitive Swag Packs
EA Sports Delivers the Extremely Limited FIFA 12 VIP Kits
29
Cartooned Album Artwork Blogs
The Clipart Covers Tumblr Accurately Reinvents Classic CDs
28
Chronological Sneaker Anthologies
The New SUPRA History Book Sheds Light on the Sneaker Industry
27
Lowdown Lyric Blogs
The 'A Lil Wayne Line a Day' Tumblr Showcases Some of His Best Lines
26
Racy Rapstress Spreads
Nicki Minaj Covers Complex Magazine October 2010 Issue
25
Charismatic Hip Hop Cartoons
Saad Artaud Illustrates YMCMB Stars as Hyperbolic Caricatures
24
Exclusive Rap Icon Wear
Lil Wayne's TRUKFIT Clothing Line Sold at Karmaloop
23
All-Red Rapper Photography
The Nicki Minaj Glamour Magazine October 2011 Editorial is Sizzling
22
Female Rapper Impersonation Videos
The 'Y U Mad' Video Features Nicki Minaj Dressed as Lil Wayne
21
Paint-Splattering Rap Videos
The Lil Wayne ft Bruno Mars ‘Mirror' Video is Thought-Pro
20
Philosophical Musician Musings
The Lil Wayne Public Service Announcement is a Fascinating Watch
19
On-the-Go Auto-Tune
'I am T-Pain' iPhone App Lets Everyone Achieve Star Status
18
Customized Crystal Kicks
CLVII Create Personalized Studded Shoes for Lil Wayne
17
Fresh Prince-Inspired Videos
The Big Sean Dance (A$$) Video Features Nicki Minaj
16
Poetic Rap Montages
The Tumblr site 'Rap Poems' Showcases Famous Rap Lyrics Amongst Serene Images
15
Mocking Rapper Impersonations
The Nicki Minaj 'I am the Female Weezy' PSA is Hysterical
14
Jailbird Rapper Parties
The Lil Wayne Prison Release is Setting off Congratulating Celebrations
13
More Celebrity Search Engines-Beyonce, Mandy Moore, Willie Nelson And Even Randy Moss!
12
Artsy Rapper Freestyles
The Drake 'A Little Favour' Video Shows an Intimate Side of the Rapper
11
Precious Rapper Parodies
The Matty B How to Love Spoof is Beyond Adorable
10
Rapper Protege Introductions
The Lil Wayne Public Service Announcement #2 Introduces a New Artist
9
VIP Betting Graphs
The Celebrity Gambling Infographic Shows How Much Stars Have Spent
8
Competitive Music Subscriptions
Google All Access Music Service Now Available in the U.S.
7
One-Take Music Videos
Nyle's “Let the Beat Build” Sample & Freestyle is Amazing
6
Year End Megamixes
Dj Earworm 'United State of Pop' Mashes Billboard Top 25 2009 Songs
5
Rapper Bar Mitzvah Films
The Drake HYFR Video Feat Lil Wayne is One Big Party
4
Fan-Made Drink Ads (UPDATE)
Mountain Dew DEWeezy Project Enters Story-Making Phase
3
Crowdsourced Rapper Projects
Mountain Dew & Lil Wayne DEWeezy Campaign Asks Fans for Inspiration
2
Seedy Street Shenanigans
The Kesha 'Get Sleazier' Video Will Blow Your Mind and Confuse You
1
Insect Inkblot Album Covers
The New Lil Wayne Album Cover is Designed by Kanye’s DONDA
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Indulgent Regal Editorials
Emily Fox, Dani and Finlay Moore in Flare December 2011 is Incredible
City Slicker Streetwear
The Moss SS13 Catalogue is Fresh and Summer Ready
Interactive Bat Caves
Pepsi Promotes The Dark Knight Rises With Mountain Dew Gotham City Campaign
Finger Trap-Inspired Sneakers
These Bright Nike Running Shoes Emulate a Chinese Finger Trap
Humongous Hair Shoots
The Catherine Dea and Katrina Flare December 2011 Shoot is Incredible
Illustrated Vogue Covers
Hazel Castle Renders Magazine Images in Her Distinct Sketchy Style
Gangster Game Character Remixes
Artist SINR Re-Imagines Luigi as a Tattoo-Clad Hardened Plumber
Boldly Printed Rapper Kicks
Reebok Takes a Walk on the Wild Side with Tyga's T-Raww Shoes
Crosshatched Celebrity Drawings
David Despau Pays Tribute to Stars with Layered Line Portraits
Celeb Leg Memes
Angelina Jolie'ing Sweeps the Internet After the Oscars
Retro Revival Teen Editorials
The Chloe Moretz Teen Vogue December 2011 Shoot is Cute
Heartfelt Photographer Father Captures
The Terry Richardson 'Dad' Photos are Incredibly Touching
Costumed Video Game Critters
TrekVix Dresses Pikachu in Iconic Pop Culture Garbs
Musical Corpse Couples
Paulo Rocker Illustrates Celebrity Lovers as Skeletons
Faded Female Kicks
These Nike Pre Montreal Racers Brighten Up Women's Workout Attire
Haunted Mansion Editorials
The Arizona Muse for Vogue Russia December 2011 Shoot is Spooky
Knee-Slapping Nonsensical Blogs
The F*** Yeah Dementia Tumblr is Sure to Make You Laugh
Wicked Fairytale Makeovers
This Queen of Hearts Makeup Tutorial is Tim Burton-Inspired
Designer Collaboration Retro Footwear
Nike Unleashes the ‘Air Jordan 1 Retro Gucci’ Ed
Literal Lyric Interpretations
The Hip Hop Photoshop Pairs Funny Song Words with Zany Pictures
Hopeless Romantic Prophecies
The 'Dear Future Boyfriend' Tumblr Features Endearing Letters
Real-World Gaming Rides
Life-Sized Mario Karts Debut at the 2011 LA Auto Show
Goofy Photographer Self-Shots
Terry Richardson Strikes a Pose for 'Reinvention Part III Terry'
Teenage Drug Use Infographics
This Chart Enables Parents to Identify When Their Teen Is Using
Emotionally Considerate Cartoon Blogs
The How's Waldo Tumblr Looks Past Fun & Focuses on Feelings
Human-Like Pet Blogs
The Animals Doing People Things Tumblr Features a Pig in an Argyle Sweater
Sleek Waterproof Sneakers
These All-Weather Kicks Keep You Looking Hip While Staying Dry
Drug-addled Board Games
Fear and Loathing by Baldwin is Inspired by Hunter S. Thompson’s Cla
Overzealous Patterned Sneakers
The Hundreds Announce Sneaker Competition Major Vs. Wish Hoya Pack
Frightful Caffeine Statistics
The 15 Things You Should Know About Caffeine Infographic is Useful
Zombified Celebrity Mugshots
Daniel A. Nardes Turns Famous Stars into Undead Corpses
Hilarious Popstar Memes
The Rihanna Memes Tumblr is Hysterical and True
Unfortunate Christmas Sweater Blogs
The 'Things In An Ugly Holiday Sweater' Tumblr is Hilarious
Handy Alcoholic Attire
The Beer Hoodie Sweatshirt Makes Drinking Hands Free
Prismatic Celebrity Portraiture
Richard Davies Paints Celebrities in Colors Mimicking Auroras
Public Gamer Playlands
Super Mario 3D Land Gets Recreated in New York's Times Square
Synthetic Couture Drug Sculptures
Jonathon Paul Uses Fashion Labels To Comment on Designer Drugs
Seductive Diving Board Shoots
The Mila Kunis for GQ December 2011 Editorial Shoot is Sizzling
Rap Remix Blogs
The Hip-Hop Humor Tumblr Fuses Everyday Objects with Music Icons
Unappealing Meal Blogs
The Amateur Food Tumblr Features Captions Like "Varieties of Blob"
Fascinating Adult Movie Stats
The 'Adult Films vs the Internet' Infographic is Interesting
Kitty Analyst Blogs
The 'Cat Scientists of the 1960s' Blog is Hilarious
Celebrity Rapper Streetwear
Trukfit by Lil Wayne is Headed to Macy's Department Stores
Famous Silver Screen Sneakers
The Air Jordan XII Were Made Famous in the Movie He Got Game
Predictive Social Network Charts
This Infographic Explores What Social Media Choices Say About You
Sassy Book Satchels
The Joy Tote Bag by The Joy of Ex Foundation Offers Dry Humor
Gritty Undressed Pop Memoirs
The Lady Gaga 'Marry the Night' Video is Honest and Eerie
Stunning Surreal Outfits
Posh Fairytale Couture is a Trip Down the Rabbit Hole
$60,000 Basketball Sneakers
A Pair of Signed Air Jordan Silver Shoes are for Auction
Bed-Headed Celeb Shoots
The Marie Claire Decmber 2011 Issue Gets Amanda Seyfried Pouting
Luxe Smooth Leather Hikers
The Footwear in the Lacoste Essential Design F/W 2012 Line Are Stylish
Clockwork Orange-Inspired Videos
The Rihanna 'You Da One' Video is Retro Chic
Cartooned Album Artwork Blogs
The Clipart Covers Tumblr Accurately Reinvents Classic CDs
Ravishing Ruffled Shoots
The Vogue Russia December 2011 Issue Gets Sizzling with This Spread
Fashionable Retro Sitcom Blogs
The Denise Huxtable Style Tumblr Captures the Looks of the '80s
Daring Denim Sneakers
Ronnie Fieg Teams Up With ASICS on Selvedge Gel Lyte III
Suave Tribal Accent Sneakers
The Lupe Fiasco Vans OTW Stovepipe are a Fresh Take on Tribal Design
Fashionable Sportswear Blogs
The Nike Found Tumblr Reveals a Different Side to Workout-Ready Gear
Celebrity Behind Covers
The James Franco Flaunt Magazine Front is Revealing
Geometric Celebrity Portraits
Jack Daly Renders Accurate Faces Using Chunky Polygons
Retro Monochromatic Kicks
The 2013 Nike Air Jordan 5 Retro 'Oreo' Sneakers are Sick
Charismatic Hip Hop Cartoons
Saad Artaud Illustrates YMCMB Stars as Hyperbolic Caricatures
Hilarious Hipster Infographics
The '18 Ways to Express Your Individuality' Infographic is Comical
Eye-Catching Holiday Makeovers
BeautifulYouTV's 'Christmas Bow Makeup Tutorial' is Ultra Festive
Superstar Transport Snaps
The 'Celebrities On The Subway' Tumblr Features Lindsay Lohan & Beyonce
Exclusive Rap Icon Wear
Lil Wayne's TRUKFIT Clothing Line Sold at Karmaloop
Rad Retro Gaming Art
'Title Scream' Features Graphics from Street Fighter and Super Mario
Candid Starlet Videos
The R.E.M. 'We All Go Back To Where We Belong' Video is Gorgeous
Cannabis-Infused Skincare Products
Give Your Skin Love with Apothecanna Pain-Relieving Cosmetics
Closing Movie Scene Blogs
'The Final Image' Tumblr Celebrates the Importance of a Film's Ending
Pseudo Smartphone Sports Watches
The Dew Motion iStick Playtime Can Take Calls and Send Texts
Objective Legalization Stats
The Infographic Objectively Showcases America's Stance on Marijuana
Vintage Soda Reference Sneakers
The Mountain Boo Amigo Motions to the Old Mountain Dew Brand
Furry Panda-Inspired Kicks
The Onitsuka Tiger Fuzzy Shoes Look Like They Stepped Out of the Forest
60 Sizzling Celebrity Depictions
From Distorted Drawings to Terrific Typography Artist Tributes
Google Search-Infused Games
'Atari Breakout' Celebrates 37 Years with a Google Stunt
Haute Hating Blogs
The WTF, Clothes? Blog Bites Ferociously at High Fashion
Musical Building Block Characters
Jake Meier Creates a LEGO Version of the Digital Duo Daft Punk
Questionable Athlete Ensemble Blogs
The 'What the F is Michael Jordan Wearing' Tumblr Pokes Fun
Female Rapper Impersonation Videos
The 'Y U Mad' Video Features Nicki Minaj Dressed as Lil Wayne
Reptilian Holiday Shoes
The Adidas Superstar 80s Chinese New Year Sneakers Slither
Paint-Splattering Rap Videos
The Lil Wayne ft Bruno Mars ‘Mirror' Video is Thought-Pro
Spooky Holiday Stats
The 'Halloween by the Numbers' Infographic is Full of Fright Night Factoids
Social Good Entertainment
Global Good Games Aims to Shift the Video Gaming Paradigm
Understated Irish-Inspired Sneakers
These St Patrick’s Day Converse are a Limited Edition De
Gold Stitched Raven Footwear
The Jordan Spiz’ike Black/University Gold Kicks are Striking
Celebrity-Crazy Collaging Blogs
ThePinPop Virtual Pinboard Promotes Papparazzi-Esque Photo Sharing
Classic Cartoon Character Kicks
Celebrate Looney Tunes with the Air Jordan VIII Bugs Bunny Shoes
Comic Book Fashionista Blogs
The ‘B and V Fashions' Tumblr Features Betty and Veronica
Grassroot Movement Infographics
Occupy Design Helps to Unite the 99% With Visual Tools
Dated Disguise Diagrams
The 'Top Pop Culture Costumes' Infographic Presents Yearly Get-Ups
Recontextualized Crooner Lyrics
'Sh*t Drake Says' Parodies Both the Singer and Viral Videos
12 Drizzy Drake Innovations
In Honor of the Canadian Rapper's Recent 25th Birthday
Autobiographical Asylum Videos
The Lady Gaga Marry the Night Video is Haunting
Rebellious Rapper Runners
These Nike Air Revolution Shoes Come with a Public Enemy Customization
Geeky Super Mushroom Seasoners
Super Mario Salt and Pepper Shakers Spice Food Up Gamer Style
Holiday Spending Facts
The 'Pop-Up Halloween Stores' Infographic Shocks With Numbers
Supermodel Reunion Music Videos
The Duran Duran 'Girl Panic' Video Features the World's Top Models
Pre-Perish Request Sites
MySendOff is a Rather Unconventional Take on Social Networking
Young Money-Made Outerwear
Drake Shows off the New October's Very Own x Canada Goose Jacket
Surprise Superstar Karaoke Duets
The Drake 'What's My Name' Karaoke Video is Adorable
Artsy Rapper Freestyles
The Drake 'A Little Favour' Video Shows an Intimate Side of the Rapper
Regal Anti-Drug Movements
Doi Tung Development Project Aims to Eradicate Opium and Trafficking
Rapper Protege Introductions
The Lil Wayne Public Service Announcement #2 Introduces a New Artist
Phone Call Summarizing Apps
RefreshMe Summarizes Highlights of Phone Conversations
Real-Time Video Tracking Maps
Google Just Launched the YouTube Map Trends Application
Hip Hop Instrumental Interpretations
Henderson Nguyen Covers Drake and The Weeknd's 'Crew Love'
VIP Betting Graphs
The Celebrity Gambling Infographic Shows How Much Stars Have Spent
Trompe L'Oeil Rap Videos
The Waka Flocka 'Round of Applause' Music Video is Risque and Steamy
Malt Soda Rebranding Contests
Mountain Dew 'Discover Gold' Asks You to Rename & Redesign Packaging
Plastic Bottle Sportswear
Burton and Mountain Dew Team Up to Create Sustainable Clothing
Gypsy Goth Covers
The W Korea December 2011 Cover Stars Hailey Clauson
Scientific Rap Lessons
Students Get Schooled in Science Through the Use of Rap Lyrics
Rural Distribution Networks
Drishtee is an Indian Social Enterprise Improving Access
Rapper Bar Mitzvah Films
The Drake HYFR Video Feat Lil Wayne is One Big Party
Handheld Race Battle Accessories
Hori Steering Wheel Offers a Unique Gaming Experience
Fan-Made Drink Ads (UPDATE)
Mountain Dew DEWeezy Project Enters Story-Making Phase
Seductive Detective Music Videos
The Beyonce Dance For You Video Shows Off the Singer's Moves
Crowdsourced Rapper Projects
Mountain Dew & Lil Wayne DEWeezy Campaign Asks Fans for Inspiration