NFTs, or non-fungible tokens, are becoming hot commodities online and their creators are looking to the next generation of collectors with kid-friendly NFTs. Many toy brands are going the route of introducing physical toys and pairing them with a virtual counterpart on the blockchain, yet others are creating entirely digital experiences to support the future of play.
Owning a unique digital asset may unlock unique experiences for a young collector or grant them access to special abilities or characters that evolve. Inspired by popular toys like blind bags and trading cards, these next-gen toys satisfy a desire for novelty, surprise and authenticated ownership, with the freedom and flexibility to trade or keep a collection of favorites.
10 Kid-Friendly NFTs
From Collectible Digital Toys to Branded NFT Characters:
Laura McQuarrie — Oct 29, 2021 — Life-Stages
10
Branded NFT Characters
Burberry's Sharky B Digital Fashion Asset Lives Within a Blockchain Game
9
AR-Enabled Arcade Game NFTs
Atari's Founder is Set to Launch 'The Arcade OG Series' NFT Collection
8
Virtual Pet Collectibles
The Neopets Metaverse Collection Shares Algorithmically Generated NFTs
7
Collectible Digital Toys
Cryptoys is an NFT-Native Digital Toy Company for Kids of Tomorrow
6
NFT-Paired Collectible Toys
Smighties are Launching with Merch and Digital Collectibles
5
Designer Block Party Games
Burberry and Mythical Games are Launching Blankos Block Party
4
Virtual Toy Car Collectibles
Mattel's First Edition Hot Wheels NFT Assets are Bought with Crypto
3
Collectible Superhero NFTs
DC & Palm NFT Studio are Dropping Digital Collectibles for Fans
2
Toy Trading Card NFTs
L.O.L. Surprise! Launched Trading Cards and Accompanying NFTs
1
Next-Gen Collectible Toys
TOYMINT Only Shares Limited-Edition Toys with Those Who Purchase an NFT
Related Ideas
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Collectible Fast Food Miniatures
The Lil McDonald's Happy Meal Shares Tiny Registers, Fries & More
Virtual K-Pop Pets
BLACKPINK x Tamagotchi Lets Fans Raise Girl Group Members
Plush STEAM Dolls
Team Genius Squad's STEAM Dolls Introduce Kids to Exciting Topics & Skills
Sensorial Anime Dolls
BedHedz are Expressive, Tactile Collectibles with Big, Unruly Hair
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Pet Caretaking-Focused Plush Collections
Build-A-Bear Has Introduced Its Promise Pets Collection
Playable Mini Vinyls
Mini Brands Really Works Vinyl Makes Chart-Topping Hits Collectible
Anime-Themed Virtual Pet Toys
The Poke-Nade Monster Ball Features Pokémon Characters
Anime-Inspired Wooden Collectibles
Puremind Unveils Its 'Dragon Ball' Wooden Collectibles
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Sensory Pocket-Sized Pets
Nano-mals are Tiny, Interactive Companions That Double as Fidget Toys
Premium Kidult Collectibles
Starbox Collectibles Meet the Demand for Customization and Expression
Sensory Snoopy Plushies
Kids Preferred Expanded Its Peanuts Snoopy Collection for Their 75th Year
Co-Branded Immersive Blockchain Events
Pudgy Penguins and OpenSea Host Pengu Pier
Screen-Free Play Companions
Fabli Creates an Immersive World of Storytelling, Music and Games
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
Kpop Pixel Pet Devices
BLACKPINK Original Tamagotchi Pairs K-Pop Branding with Virtual Pets
Wearable Digital Pets
CREATURE STARBOY Wearable Digital Pet Reacts to Faces and Gestures
Nostalgic Character Plushies
Aurora Expands Care Bears Into Collectible Plush Formats
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Preschool Coding Toys
Codie Blocks and iCode are Preparing Young Kids for an AI Future
Miniature Baby Collectibles
MGA’s Miniverse: Make it Mini Real Baby Shares Tiny Figures & Food
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Tiny Pet Habitat Collectibles
MGA's Miniverse: Make It Mini Animals Crafts Small Dwellings
Fashion-Focused Novelty Collectibles
KIMMON Collectibles Combine Style with Self-Expression
Onesie Character Collectibles
OneZZZ Reimagines Blind Boxes as Self-Care Rituals for Gen Z
Voice-to-Sticker Printers
Stickerbox Supports AI-Powered, Safe, Independent, Creative Play
AI-Assisted Toy Design Tools
Hasbro Uses AI Peppa Pig Assistant to Design Toys
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Nostalgic Tech Accessories
The Tamagotchi x CASETiFY Capsule Turns Virtual Pets into Accessories
Cuddly Audio Toys
Cuddle Tonies Share Family-Friendly Stories and Soothing Sounds
Vinyl-Faced Plush Toys
L.O.L. Surprise! Plush Surprise Has a Keychain Clip for Accessorizing
Personalized Learning Activities
Kidtivity Lab Delivers Custom AI Activities for Young Minds
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Tiny Decorating Collectibles
Miniverse Make It Mini Spaces Lets Collectors Build Furniture
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Interactive Holographic Companions
Imagix is a A First-of-Its-Kind Friend for Kids
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Programmable Robot Toys
Robosen's MINI Robots Introduce a First-of-Its-Kind Smart Toy Platform
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Blockchain Learning Tools
Web3 Quest Platforms Helps Founders Engage Users and Reward Learning
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Pickle Plush Toys
Giggle Pickles are Personality-Packed Collectibles That Laugh When Shaken
Wooden Toy Lineups
Jasey's Toy Chest Debuted Its Mental Health-Focused Toy Line at Toy Fair 2026
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Fandom-Honoring Building Block Sets
LEGO® Spotlights Iconic Pop Culture Films and Series
Retro Digital Pet Collabs
CASETiFY x Tamagotchi Partner for a Custom-Branded Tamagotchi Device
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Playful Collectible Figures
The Zsiga × Care Bears Series Transforms Nostalgic Icons into Toys
Creative Story Platforms
Imagine Tales Sparks Creativity In Kids With Safe AI Storytelling Tools
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Interactive Character Apps
Hello Yoshi App Launches as a Free Kid-Friendly Nintendo Experience
Keyboard-Style Cap Collectibles
Clickeez Snap Together to Create Custom Fidget Keychains
Cartoon Creature Building Blocks
The LEGO® Pokémon Sets Feature Iconic Characters
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Wizard-Themed Chocolate Toys
The Kinder Joy Funko Harry Potter Collection is Limited-Edition
At-Home Emotion Toolkits
The Creatures Full of Feelings Parenting Toolkit Explores Big Emotions
Commemorative Liquid Vinyls
The Baby Shark 10-Year Anniversary Album Shares Fun & Calming Tracks
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Immersive Cereal Video Games
Weetos World is Launching with the Help of Roblox and Fandom
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Customizable Kids Stationery
Taggeez Lets Kids Decorate Their School Essentials with Charms
ASMR Collectible Toys
Goliath's Clickeez Series 3 Expands Sensory Play With Bubble Pops
Screen-Free Interactive Gaming
tonies and Hasbro Turn Classic Board Games Into Audio Adventures
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
Kid-Focused Emotional Wellness Initiatives
NATPAT Pals is Playful and Wellness-Promoting
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Screen-Free Audio Toys
Qubitunes Helps Kids Create Their Own Audio Adventures
Voice-Based Adventure Games
Dora Star Explorer Features Motion-Based, Microphone-Enabled Play
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Digital Gift Makers
DearOne Lets Users Create And Send Personalized Virtual Gifts
Creator-Led DIY Experiences
Lowe's Turns MrBeast Fandom Into Kids Workshops
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Screen-Free Interactive Toys
LEGO Pokémon Uses SMART Play Technology for Hands-On Fun
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
Personalized Children’s Books
TinyHeroStories Creates Adventures Featuring Your Child As The Hero
Brand-Owned Character Ecosystems
MINISO Expands YOYO Through a Large-Scale Public Exhibition
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Digital Dinosaur Toys
Bitzee Jurassic World Helps Kids Nurture, Feed & Care for Baby Dinos
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Expressive 3D-Printed Figures
Solobo Emotion Friends Help Kids Explore Feelings Through Play
Kids Football Collections
The Nike Football x LEGO Collection Combines Soccer Gear & Lego Design
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Interactive Collectible Games
The Make It Mini Mobile Game Engages Kidult Collectors
Digital Memory Keepers
Fun Bits Turns Kids’ Quotes Into Cherished, Shareable Family Memories
Kid-Friendly Athlete Biographies
Yoto's Ultimate Football Heroes Collection Tells Players' Stories
Multi-Sensory Character Toys
Moose Toys Combines Scents, Sounds and Fog-Based Play
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
AI Storytelling Tools
Stories for Children Creates Custom AI-Generated Bedtime Stories
Financial Learning Platforms
Cash Critters Introduces Kids To Core Money Skills Through Play
Sensory Audio Companions
My First Tonies Combine Early Learning with Soft, Squeezable Characters
Tech-Driven Tooth Fairy Trackers
The Tooth Fairy Tracker Features Kiki the Tooth Fairy
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Interactive Story Platforms
Storytelling App Offers AI-Powered Stories To Engage And Support Kids
Adorable Remixed Board Games
Tokidoki Edition Monopoly Turns Classic Strategy into Pastel Pop Art
Behavioral Licensing Characters
Hasbro Launches Sixth Wall Its AI Studio
Personalized Story Tools
Child PlayBook Creates Custom Storybooks Using Photos And AI Narratives
Educational AI Companions
Mr. Nimi Introduces Safe AI-Driven Learning Companions For Children
AI Story Creators
KidTales Turns Ideas Into Personalized Children's Stories Using AI
Tokenized Memory Tools
DreamFi Turns Dreams Into Blockchain Assets For Creative Value Creation
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Cartoon-Inspired Card Games
Magic the Gathering x Teenage Mutant Ninja Turtles Arrives This Spring
Toy Trading Platforms
Toy Trader App Lets Families Trade Toys, Clothes, and Gear Without Cash
Whimsical Anime Decor Lines
Pottery Barn Kids and The Pokémon Company Create a Kids Collection
Encouraging Plush Companions
Slumberkins' Let's Grow Summer Series Encourages a Growth Mindset
Children Story Creators
Conté Lets Kids Create, Share, And Print Magical Stories Easily
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Custom Kid Storybooks
Storyhero Turns Your Child Into The Hero Of Their Own Story
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Real Estate NFT Lotteries
Baliving Captures Attention with Its NFT Lottery System
Learning Discovery Apps
Kinder Turns Swipe-Based Play Into Interactive Learning Experiences
Digital Collection Builders
My Collections Curates, Customizes, And Showcases Digital Collections
Children’s Story Platforms
TheKidsStory.com Offers Engaging Stories & Educational Content For Kids