The June 2019 interactive trends cover a variety of campaigns that aim to get consumers more involved in the purchasing process, while prompting them to have deeper connections to the brands that create them.
One example comes from a collaboration between Danone and Spotify, with the two launching the Light and Free Ink Campaign. Danone launched a series of personalized yogurt packages that contained a Spotify QR code, which when scanned with a consumer's smartphone, led them to a curated playlist.
A similar initiative comes from pasta sauce brand Francesco Rinaldi, which created augmented reality packaging that prompted the illustration of Mrs. Rinaldi to come to life. The brand's icon only became interactive after viewing her through an associated app, which was promoted on the packaging as well.
The initiative enabled consumers to learn more about the brand's history and what sets its product apart, as they took part in a unique and memorable experience.
Top 35 Interactive Initiatives in June
From QR Code Packaging to Bespoke Fragrance Pop-Up Stores:
Riley von Niessen — Jul 1, 2019 — Marketing
35
AR-Powered Story Labels
Jack Daniel's Creates an Augmented Reality Story Book
34
AR Cosmetic Packaging
Lime Crime's App Lets Consumers Explore Augmented Reality Beauty
33
Immersive Spherical Installations
The Latest Snarkitecture Installation Boasts 168 Spheres
32
Playlist-Paired Yogurt Packaging
Danone & Spotify Collaborate on the Light and Free Ink Campaign
31
Ocean Plastic Reusable Bags
Corona & Parley for the Oceans are Repurposing Single-Use Plastic
30
Complimentary Cocktail Pop-Ups
Bombay Sapphire's Pop-Up Trades Compliments for Cocktails
29
Experiential AR Applications
NexTech's ARitize App Connects Brands with Their Target Demographics
28
Frozen Dessert Drive-Thrus
Halo Top is Giving Away Free Ice Cream Pints Online and at Events
27
Bespoke Fragrance Pop-Ups
Harvey Nichols' Perfume Pop-Up Lets Consumers Create Custom Scents
26
QR Code Packaging Experiences
Polycrol Interacts with Its Consumers Through Digital Packaging
25
Social Media-Savvy Tree-Planting Campaigns
tentree's Earth Day Initiative is Promoted on Instagram
24
Immersive Color-It-Yourself Installations
Camden Town Brewery Boasted an Artistic Opportunity
23
Prize-Boasting Scannable Packaging
Coca-Cola's 'Sip & Scan' Campaign Boasts Summer-Ready Awards
22
Interactive Alcohol-Free Wine Packaging
Clouds of North's Box Requires No Need to Disassemble
21
Connected Carton Packaging
Tetra Pak Unveils a Packaging Platform that Alters Carton Materials
20
Sensorial Wine Labels
Avery Dennison Introduces New Wine Collections With Unique Labeling
19
Exclusive Streetwear Hotlines
Fall Risk's Debut Collection Can Only Be Purchased By Phone
18
Rosé Brand Influencer Competitions
Rosé All Day is on the Hunt for a Rosé Influencer
17
Rewarding Grocery Games
No Frills' Branded Video Game Lets Players Earn Real Loyalty Points
16
Studious Noodle Vending Machines
Pot Noodle's Machine Challenges Students with Exam Questions
15
Mexican Eatery Hashtag Challenges
The #ChipotleLidFlip is Chipotle's First Campaign on TikTok
14
Dad-Targeted Voice-Led Sampling
Clarins Partnered with Send Me a Sample to Promote Father's Day
13
Educational SPF Pop-Ups
Supergoop's Pop-Up Shares the Importance of a Proper SPF Sun Care Routine
12
eSports Deodorant Contests
The AXE Gaming Contest Invites Gamers to Show Off Their Skills
11
Disco-Inspired Fashion Pop-Ups
Chanel's Coco Flash Club Made Its Debut in Hong Kong
10
Blockchain-Themed Comic Books
Tokenville's Crypto Treasures Boasts Entertainment & Enlightenment
9
Folded Pop-Up Vinyl Packaging
The Decemberists: I'll Be Your Girl Package Features Bright Graphics
8
Sustainable Clothing Challenges
Downy's Wash It Better, Love It Longer Promotes Quality Detergent
7
Deliberately Mysterious Chip Flavors
Pringles is Asking Fans to Guess Its New Mystery Flavor
6
Furniture-Centric Sleep Podcasts
IKEA Takes an Interesting Approach to Marketing Its Products
5
AR Pasta Sauce Labels
Francesco Rinaldi Introduces an Augmented Reality App for Shoppers
4
Virtual Reality-Powered Sci-Fi Episodes
The Doctor Who VR Episode Boasts an Immersive Experience
3
Dragon-Like Chocolate Packaging
Dankey Daithankar Designs the QUETZAL Playful Packaging
2
Beer Brand Internship Programs
Natty Light Just Placed an Open Call for Summer Interns
1
Interactive 3D Glass Packaging
Ardagh Group Unveils a 3D CAD System with Interactive Experiences
Related Ideas
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Lunar New Year-Inspired Packaging
Shiseido Launches a New Limited Edition of Its Concentrate
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Personalized AI Assistants
Swift Creatives Harnesses the Power of Artificial Intelligence
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Youthful Glide-On Fragrances
Sparti Scents Brings the Fun of Fragrance to Gen Z
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Inclusive Shopping Labels
Coca-Cola Debuts NaviLens QR Codes for Visually Impaired Consumers
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
Laundry Tab E-Commerce Packaging
Reckitt Debuts New E-Commerce Packaging For its 'Multipower Tabs'
Bio-Based Beauty Packaging
Holmen Iggesund and Yangi Partner for Bio-Based Packaging Solutions
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
AI-Enhanced QR Codes
Mary Srl Has Introduced a Groundbreaking Update to Its QR Code Barcode App
Customizable Textural Yogurt Snacks
The Danone North America Remix Range Has Several Options
Sustainable QR Code Initiatives
Don Simon Launches an Education Initiative Using Pure-Pak eSense
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Digital Skincare Passports
Shisedo Unveils the Ulé Capsule with the New Digital Product Passports
Sensorial Fragrance Decoders
Myrissi Allows Consumers to "Smell" Visuals and Colors
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Product Refill Vending Machines
Nestlé and QYOS by Algramo Created Refillable Vending Machines
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Smart Brassware Packages
Aqualla Uses Digital Brochures to Reduce its Climate Impact
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Uplifting AR Wine Labels
C. Mondavi & Family's Aviana Collection Shares an Interactive Experience
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Revamped Premium Pesto Jars
Barilla Taps Eviosys for its New Jar Packaging Design
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
High-Tech Packaging Upgrades
Kellogg's Joins NaviLens on Creating the New ddTags Packaging
Curated Digital Alcohol Brochures
'Haus' Augments its Bottles with Curated Recipes and Playlists
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Gamer-Targeted Chip Promotions
Pringles is Launching a New Gaming On-Pack Promotion
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Influencer Esports Campaigns
Team Liquid is Partnering with Carrefour Brazil for a New Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Chromatic Mint Character Campaigns
The 'Take A Ride On A Tic Tac' Campaign is Limited-Edition
Inclusive Cereal Packaging
Kellogg's is Adopting NaviLens Technology to Support Blind Shoppers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Recycled Records Campaigns
Coca-Cola, Mark Ronson and Madlib to Launch 'Recycled Records'
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Digital Product Story Brochures
Malmgård Castle Offers Connected Packaging with 'Second Thought'
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic