In just a little over a decade, social media has gone from nonexistent to one of the dominant forces in the world as a whole, and the June 2018 social media trends show that that growth won't be stopping any time soon. Social media is massive, and yet upstart companies are still finding new niches to appeal to, all while the biggest players continue to eat up larger and larger portions of the population as a whole.
Social media's grown so big that it's even expanding beyond people. Pets and the internet have gone hand in hand for almost as long as the latter has been around, and so Petcube is a social media platform that explicitly shows off pets to users around the world.
Top 35 Social Media Trends in June
35
Interactive AR Messengers
The New AR Facebook Messenger Camera Effects Create Engaging Experiences
34
Document-Summarizing Chatbots
'SummarizeBot' Quickly Synthesizes Content for Easy Consumption
33
Social Media Housing Marketplaces
Facebook has announced the launch of a housing marketplace
32
Color-Changing AR Hair Ads
Clairol and Snapchat are Testing Shoppable Augmented Reality Ads
31
Social Media Dating Apps
'Warble' Romantically Connects Twitter Users Together
30
Reflection-Eliminating Selfie Apps
The Shades App Makes Sunglass Selfies Easier to Master
29
Afro-Latina Beauty Influencers
Tatiana JD is a New Makeup Guru Who Speaks Out About Colorism
28
Social Media Queueing Campaigns
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
27
Influencer-Analyzing Tools
'MightScout' Provides Profile Metrics for Top Social Media Influencers
26
Pet-Streaming Social Networks
The New Petcube App Brands Itself as the "Twitch for Pets"
25
AI-Driven Fashion Apps
'Browzzin' Uses AI to Provide Fashion Inspiration
24
Aspiring Influencer Training Trips
VISA is Sending Someone on a Free Trip to Thailand or Spain
23
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
22
VR Personal Memories
The Facebook VR Memories Feature Presents Photos in a 3D Space
21
Topic Discussion Social Networks
The 'WONDR' Network Helps Likeminded Individuals to Connect
20
Social Circle Playlists
Audiogum's Friend Mix is a Convenient Way to Create Playlists with Friends
19
Dreamer Makeup Gurus
Daisy Marquez Shares Beauty Tutorials and Her Immigration Experience
18
Music Teacher Matchmaking
Find a Music Teacher with a New Filterable and Informative Platform
17
Question-Based Social Apps
'Ryact' Lets Users Ask Yes or No Questions to Incite a Quick Response
16
Story-Enhancing Social Tools
'Storybeat' Adds Music to the Story Features on Social Media
15
Social Homeshare Features
Airbnb's Travel Stories Make Experieces on the Platform Shareable
14
Social Fine Art Apps
The 8x10 App Turns Instagram Posts into Limited-Edition Art Pieces
13
Short-Form Soda Campaigns
7UP's #RefresCosas Shares Fun and Entertaining Clips on Social Media
12
Location-Based Credit Card Apps
The Vota App Creates a Social Network Using Purchasing Power
11
Mom-Connecting Video Chat Promotions
KLM's Mother's Day Initiative is Offering Plane Tickets
10
Colleague-Connecting Platforms
'Someonew' Matches Employees Together for Mentoring and More
9
Privacy-Oriented Digital Boards
'Capsure' Lets Users Share Life's Moments
8
Mutually Friendly Expat Apps
Pivt Connects People as Friends Based on Mutual Relationships
7
Secure Digital Marketing Platforms
'Postedo' Securely Streamlines Instagram Marketing
6
Confidential Advice Platforms
'Advice Me' Lets Friends and Colleagues Provide Feedback
5
Time-Limiting Chat Features
Facebook 'Sleep Mode' Lets Parents Control Their Child's Time Chatting
4
Brief Video Chat Apps
The 'Thirty' App Connects Friends for Thirty-Second Catch-Up Sessions
3
Actionable Social Media Analytics
'Vaizle' Helps Brands Harness the Power of Social Media
2
Social Media Dating Apps
Facebook Dating Will Be Based in Meaningful Connection
1
Instantly Shareable Action Stories
The New GoPro Stories Feature Lets Users Share on Instagram
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Location-Based Social Media Features
Instagram Map Connects Friends Who are Nearby One Another
Group-Centric Social Media Platforms
Chatter Social Has Unveiled Its Version 2 Platform
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
AI-Powered Pet Cameras
The Petlibro Scout Smart Camera Knows the Difference Between Pets
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
AI-Matched Creator Partnerships
YouTube Creator Partnerships Links Brands & Creators with Gemini
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Glam Pet Adoption Pop-Ups
Uber Showcats Puts a Spotlight on Rescued Cats Available for Adoption
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Cross-Platform Aggregator Apps
Flipboard Surf Aggregates Social Media, And More For Browsing
Family-Focused Advertising Platforms
Chuck E. Cheese Opens the Next Chapter with CEC Media Network
Social Media Managers
Socialaize Automates Scheduling Cross-Posting And Performance Tracking
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Digital Fan Engagement Platforms
Fambase's Platform is an Alternative to Traditional Social Media
Pet Social Networks
Doggs.Life Connects Dog Owners And Enthusiasts Worldwide
Two-Way Pet Translators
PettiChat AI Device Translates Pet Sounds into Real-Time Communication
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Social Video Chat Apps
Vone Enables Instant Random Video Chat With Global Real People
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Live Streamer Resource Hubs
Twitch Creator Camp Helps Users Learn How to Thrive on the Platform
Local Social Media Feeds
TikTok’s Local Feed Uses Precise Location Opt-In, Excludes Minors
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Celebratory Dog Daycare Rebranding
Camp Bow Wow Commences a Brand Update and a Strategic Survey
Group Streaming Chat Features
Spotify Group Messaging Supports Up to 10 Users at Once
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
AI Social Media Agents
Kinetik Helps to Predict and Monetize Social Media Growth
Community-Powered Social Media Competitions
Palmstreet Has Introduced the Palmie's Choice Awards
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
All-In-One Retailer Community Apps
Pacsun Debuts the PS Community Hub App
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Social Travel Booking Platforms
TikTok GO Turns Creator Travel Videos Into Bookable Trips
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
Pet Community Hubs
PetDiary Lets Users Capture And Share Their Pet’s Journey In One Place
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Pet-Centric Travel Platforms
Dog Owners Can Book Stays and Plan Trips in One Place
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
AI-Powered Custom Timelines
X Introduced Its Grok-Powered Custom Timelines Platform
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Mindfulness Application Companions
Pawz Adds An Interactive Pet Companion To Guided Meditation
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Pet Naming Communities
LetMeName Connects Pet Lovers Through Voting And Adoption Tools
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Digital Journaling Platforms
Moments Helps Users Reflect, Track, and Journal for Personal Growth
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Feline-Hosted Podcasts
Whiskas' Purrcast Supports & Entertains a New Generation of Pet Parents
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Conversational Video Discovery
Youtube Introduces AI-Powered Search with Interactive Responses
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Pet-Inclusive Dining
BarkHaven Expands Food and Entertainment for Dogs and Owners
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Group Chat Insights
Discover WhatsApp Group Trends And Stats With ZapZipped’s Yearly Recaps
Creator Monetization Integrations
TikTok Adds Cameo Video Requests In-App
AI-Assisted Social Media Tools
Bupple Version 2 Supplements Social Media Content Creation
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Pet Cashback Marketplaces
PetBux Strives to Bring the Cost Down for Pet Owners
Whimsical Dog-Inspired Tech Accessories
CASEKOO and LittleManyu Launch 'Pawfect Chill Time'
Pet Services Platforms
Petset.Life Helps Users Launch and Share Petsitting Profiles Easily
Global Messaging Platforms
Borderless Lets Users Send and Read Messages Across the World
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
Social Forum Insight Trackers
Snoops.co Helps Businesses Find and Track Opportunities on Reddit
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Friend-Finding Virtual Hangouts
Strangely Matches Similar Personalities for Live Video Chats
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Focused Social Platforms
LastWeekend Prioritizes Sharing Moments With People Who Matter Most
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Conversational Streaming Apps
Tubi Launches a ChatGPT App for Easier Content Discovery
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
UAE Pet Care Companies
Milano Launches the Petshouse Pet Care Brand for UAE Customers
Curated Pet Subscriptions
Genius Dog's Limited Monthly Boxes Create Moments Between People & Pets
AI Chat Assistants
Social Cue Uses AI To Keep Conversations Engaging And Connected
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Social Finance Ecosystems
Venmo blends payments, rewards, and social discovery features
Product Discovery Communities
MillionShip Turns Product Discovery Into A Playful Experiences
Pet Content Studios
Tails & Frames Turns Pet Photos And Videos Into Shareable Art Online AI
Internal Social Platforms
Mush Social Enables Private Communication And Engagement For Teams
AI Social Connectors
Blurbs Provides AI-Moderated Group Chats To Foster Genuine Connections
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
Digital Companion Creations
Pal Around Lets Users Create AI-Powered Pals From Photos Instantly
Social Engagement Assistants
Popsy Alerts You to Reddit Threads Where You Can Promote Your Product
Authentic Conversation Platforms
PanPalz Allows Real Conversations & Authentic Connections Online
Video Comment Communities
Reddit Enables Video Replies Within Discussion Threads
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Real-Time Video Matching
Call Me Maybe Connects Singles Through Fast, Fun 15-Minute Video Chats
AI-Powered Voice Effects
Instagram Voice Effects Turn Conversations into Content
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Visual Chat Platforms
PicNow! Enables Users to Share Photos and Chat With Strangers
Event Tracking Apps
ComingUp Helps Users Track Milestones And Share Life Events Easily
Group Video Gifting
Folksee Makes It Easy To Collect And Gift Personalized Video Reels
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Emotion-Based Social Networks
Oura Social Turns Personal Feelings into Shared, Visual Expression
Custom Pet Portraits
Portrait Mom Creates Personalized Pet Art For Keepsakes And Gifts
Private Photo Journals
Memory Helps You Capture Daily Moments In A Secure And Simple Photo Diary
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Kids Social Networks
Friendometry Connects Families To Build Meaningful Kid Friendships
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Simplified Social Platforms
Happy Feed Is A Minimalist Twitter Experience With Fewer Distractions
Media Intelligence Tools
Media Watcher Tracks Global News And Social Buzz In Real Time
Interest-Based Social Networking
Phnk Sparks Real Friendships Through Shared Interests and Chat
Video Repurposing Tools
Video To Social Converts Videos Into Optimized Content For Social Media
Reflective Memory Platforms
My Dog Is The Best Helps Users Reflect On Pet Memories And Growth
Social Content Platforms
Reel Rabbit Automates Content Creation To Grow App Engagement Organically
Virtual Event Platforms
Evvve Turns Ideas Into Global Events And Communities In One Place
Event Memory Platforms
Media Vibes Makes Group Photo Collection Simple And Collaborative
Interactive Project Platforms
Community Aquarium Turns Projects Into Digital Fish For Discovery
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
Content Acceleration Apps
Bupple 2.0 Speeds Up Social Media Creation With Instant Draft Generation
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Social Streamlining Platforms
Statuz Simplifies Social Posting From Your Mac's Menu Bar Instantly
Music-Based Social Networks
Record Club Has Users Share Music with Friends and Family