Health advertising campaigns have the task of engaging consumers as well as educating them on the issue at hand. No easy task, many cause organizations turn to dramatic, emotional campaigns that inspire empathy in individuals, which in turn drives home the message.
Other campaigns use snarky commentary to highlight a less-than-hilarious point, such as a recent campaign launched by Meredith’s Miracles Colon Cancer Foundation in Chicago. In order to catch the attention of busy commuters, Meredith's Miracles placed print ads on the back of public buses that showed a person's backside with the caption, "No one wants to see this, except your doctor." Aiming to highlight the seriousness of frequent check-ups, the campaign does so in a way that is playful and light.
20 Examples of Health Advertising
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Health Awareness Installations
This Ontario Pharmacy Marketing Stunt Informs Consumers
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Mustache Soup Campaigns
Campbell Created 'Chunky Movember' to Raise Awareness for Men's Health
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Social Blood Donation Campaigns
WHO's Blood Donation Campaign Encourages Social Sharing
17
Surreal Alzheimer Ads
The Peruvian Association of Alzheimer's Disease Visualizes Memory Loss
16
Gruesome Diabetic Ads
These Diabetes Association Ads Show How 'Sweet Kills'
15
Healthy Rockstar Ads
Assim Saude's Health Insurance Ads Feature Famous Music Icons
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Celebrity Pharmaceutical Campaigns
This Ad Tackles the Stigma Surrounding Mental Illness
13
Senior Influenza PSAs
The 'Flu + You' Program Reminds the Elderly to Get Their Annual Shots
12
Zombie Donor Campaigns
This Health Campaign Takes Advantage of the Walking Dead's Popularity
11
Songstress Disease Campaigns
Avril Lavigne Helps Fight Lyme Disease with Perk for Fans
10
Ephemeral Alzheimer's Ads
This Alzheimer's Day Campaign Simulates Lost Memories with Snapchat
9
Live Bacteria Billboards
This Health Marketing Stunt Uses Live Bacteria Collected from Kitchens
8
Lonely Cancer Campaigns
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
7
Touching Healthcare Service Ads
The Kaiser Permanente Healthcare Ad Shows Monumental Life Moments
6
Emotional Anti-Smoking PSAs
The Paraná Health Ad Has a Cancer Survivor Sell Cigarettes to Smokers
5
Metaphoric Cancer Ads
Totuma Used Round Fruits to Mimic Breasts in this Cancer Awareness Ad
4
Suggestive Healthcare Campaigns
Nurse Nicole Promotes Men’s Health Month on Tinder
3
Inked Lung Disease Ads
This 'Message from the Lungs' Encourages Smokers to Cease Their Habit
2
Gluten-Free Cereal Ads
This Heartwarming Ad for Cheerios Addresses Those with a Gluten Intolerance
1
Fortitudinous Bone Campaigns
This Osteoporosis Health Campaign Urges People to #LaceUpForBones
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Healthcare-Supporting Burrito Campaigns
Chipotle is Giving $1M in Burritos to Healthcare Workers
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Spelling-Error Campaigns
Jimmy Dean's Breakfast Ads Help Child Literacy with Misspelling Scramble
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Edible PSA Cookies
DiagnostiCookies Educate People on the Signs of Melanoma
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Senior Safe Sex Campaigns
Jems Launched a Bold New Campaign Called “F#cking Old”
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Menstrual Leave Campaigns
Intimina Launched Useless Spanish Lessons for Menstrual Hygiene Day
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Luxurious Canadian Athleticwear
First Health Apparel Was Designed for Comfort and Flexibility
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Revolutionary Cancer Lifestyle Platforms
MOJO Health Prioritizes Overall Healing and Resilience
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Motivational AI Health Apps
The Basys.ai Diabetes Control App Uses a Human Avatar for Motivation
AI-Generated Cancer Exhibitions
Gallery of Hope Uses AI to Picture Patients' Future Memories
Erectile Dysfunction Ads
MangoRx Launches Bold Campaign for Erectile Dysfunction Normalization
Cancer-Supporting Run Campaigns
Terry Fox Foundation's #DearTerry Campaign Celebrates His Legacy
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Sonic Cell Campaigns
The Most Beautiful Sound Captures the Sound of Dying Cancer Cells
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Quickly Accessible Health Information
YouTube's Announced First Aid Information Shelves
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
AI-Based Experiential Campaigns
#KnowtheSigns Uses AI to Raise Awareness on World Diabetes Day
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Abortion Care-Promoting Campaigns
Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
Women's Multivitamin Campaigns
MegaFood Announces New Campaign: Plant-Powered for the People
Comedic Gut Health Campaigns
The Gut Gap by MiraLAX Brings Awareness to Millennial Women's Health
Autocorrect Sexual Health Campaigns
MRM NY Creates a New Playful Ad Campaign for Durex
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Medically Tailored Meal Plans
ModifyHealth Simplifies Meals for Diets That Need Modifications
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
No-Nonsense Cereal Campaigns
'Shreddie for Anything' Challenges Complicated Morning Routines
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Gut Health Yogurt Campaigns
The Activia The Good Gut Guide Campaign Features Rachel Stevens
Employee Wellness Resources
Flimp Communications Debuts the New 'Employee Wellness Toolkit'
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Leftover Sandwich Campaigns
The Hellmanns' 'Between 2 Slices' Campaign Tackles Food Waste
Hand Hygiene Awareness Ads
Qatar's Ministry of Public Health Champions Hand Hygiene Awareness
Medication Delivery Partnership Campaigns
Mucinex and DoorDash Partnered on a New Campaign
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Health-Conscious Toilet Product Packaging
ALDI UK Toilet Wipe Packs List Bowel Cancer Symptoms
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Alcohol-Free Charity Fundraisers
Canadian Cancer Society Hosts 9th Dry Feb for Cancer
Global Handwashing Campaigns
World Health Organization Introduces the World Hand Hygiene Day 2023
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Handwashing-Promoting Campaigns
The Karamoja Government Debuts the 'I Wash, You Wash' Campaign
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Pickle Juice Campaigns
The Pickle Juice Company Urges People to #SavethePickles
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids