Adding some supernatural references to an advertisement is a great way to infuse a few spooky and mysterious elements into the ad, and these ghostly ad campaigns are cleverly showcasing that frightening references can have a profound impact on viewers.
Whether you believe in the afterlife or not, the notion of people coming back from the dead in ghostly forms is definitely an aspect that will give people the shivers. Having been utilized in movies, television shows and even fashion spreads, ghostly references have become something of a norm, showcasing a supernatural world that viewers are often mesmerized and intrigued by.
From shushing blowdryer ads to hilariously haunting PSAs, these ghostly ad campaigns are showcasing that adding a few supernatural references can really serve to get the message across in a unique and creative way.
13 Ghostly Ad Campaigns
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Ghostly Fading Health Campaigns
These Truth Anti-Smoking Ads Shine a Light on Mortality
11
Ghostly Presence Prints
This Perdigao Campaign Promotes Meals of Deceased Granny's Standard
10
Perforated Portrait Ads
The Juvenile Diabetes Research Foundation Campaign Advocates a Cure
9
Shushing Blowdryer Ads
The Philips ActiveCare 2300 Hairdryer Campaign Lulls Babies to Sleep
8
Digitally Resurrected Actress Ads
This Audrey Hepburn Ad Brings her Digitally Back from the Dead
7
Hilariously Haunting PSAs
This New Zealand Transport Agency Ad Uses Humour for Outreach
6
Haunted House Living
Home In Connecticut Isn't Living Up to Spooky Movie Hype
5
Supercharged Paint Ads
This Primalex Print Campaign Seeks to Defeat Ugly Walls
4
Ghostly Donor Campaigns
The France Adot 2011 Ads Celebrate and Thank Organ Donors
3
Supernatural Pirating Ads
The 'Piracy Uncovered' Uses Ghouls to Stop Software Piracy
2
Apparition Aroma Ads
The Electra Chef Campaign Sheds Light on Odor Haunted Homes
1
Ghostly Porcelain Figurine Ads
The Fevikwik Instant Adhesive Campaign has a Supernatural Streak
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Aromatic Anime-Themed Perfumes
These Studio Ghibli Perfumes Come in Three Scents
Plant-Shaped Air Purifiers
External Reference Launches a Series of Artsy Air Purifiers
All-Black Mystery Sodas
This Zero-Sugar What the Fanta Has a Secret Flavor and a Striking Color
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Vibrant Footwear Retro Campaigns
Jack Grealish Stars in the Latest PUMA Palermo Campaign
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Halloween-Themed Jewelry Charms
Gnoce Launches Its Adorable Halloween Collection & a Special Sale
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Charm-Like Fragrance Bottles
By Far's Stylish Fragrance Bottles Double as Charms
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Planter-Like Air Fresheners
Procter & Gamble Debuts an Air Freshener with Motion Sensors
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Actress-Starring Liqueur Commercials
This Cointreau Aubrey Plaza Campaign Celebrates the Margarita
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Fall-Inspired Home Cleaning Collections
Grove Co. Debuts Its Limited-Edition Traditions Aglow Line
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Social Ghosting Donut Campaigns
The Krispy Kreme Ghosted Box Encourages Relationship Rekindling
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Aromatherapy Room Sprays
ADORAtherapy's Innovative Scent Blends Enhance Your Mood and Clear Energy
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Ghostly Adventure Refreshments
These New ICEE Flavors Celebrate Ghostbusters: Frozen Empire
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Aromatic Memory Projection Systems
The Scent Camera & Memory Station by Yue Wang is Immersive
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Regal Inaugural Candle Collections
Alexander McQueen Launches its Inaugural Candle Capsule
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Halloween-Inspired Tea Lines
VAHDAM India Releases Halloween-Themed Products for Spooky Season
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Ghostly Vegan Chocolates
Sjaak’s White Chocolate Ghost is Filled with All-Natural Ectoplasm
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Aromatic Wearable Gins
Sylvan Mist Can Be Spritzed on the Body or a Cocktail
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Phone Directory Fragrances
Yell Revives Nostalgia with 'Eau de Yellow Pages' Fragrance Launch
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Spooky Soap Bundles
Dr. Squatch's Spooky Suds Include Four Limited-Edition Products
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Deep Affinity Fragrances
The SOULMATE Collection Features Layerable Scents That Also Stand Alone
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Haunted Winchester Houses
Spirit Halloween Carves Out a Week of Surprises Ahead of Spooky Season
Spooky Personal Care Products
The Bath & Body Works Halloween Collection Has Almost 100 Items
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Slumber-Inducing Hotel Collections
Sleep Glow Launches its Newest Sleep Collection for Hotels
Nature-Inspired Collections
arcana Boasts a Series of Thoughtful Gifts for the Holidays
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic