Most products on the market, especially when it comes to food, are gender-neutral. But certain companies take marketing to the next level by designing gender-specific products, like male and female version of breath mints, that narrow down each target market.
Consumers want to feel special in a sense that a product is tailored just for them. Gender-specifying an item is one way to attentively cater to consumer needs. Billy Tea ads played on the definition of masculinity to sell tea to men, while the Bia Sport was specifically designed to fit women's wrists. ManHands researched scents that define a man to create products like baseball glove-scented soaps.
Meanwhile, certain products were inevitably split to be gender-specific, like libido-boosting cereal. Since women and men are made up differently, it only makes sense to distinguish ingredients that best complement men versus women.
11 Odd Gender-Specific Innovations
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Gender-Specific Wrist Watches
The Bia Sport is a Lightweight Alternative to Bulky Training Devices
10
Gender-Specific Toy Remixes
'Inspectornills' Fuses My Little Pony and Transformers Together
9
Testosterone-Filled Tea
Billy Tea Creates an Unconventionally Masculine Ad Campaign
8
Crowdsourced Men-Rating Apps
Lulu Lets You Comment and Fact-Check on Boys Via Mobile
7
Gender-Specific Business Tools
Womenetics is a Media Platform Looking to Increase Women's Success
6
Gender Specific Tablets
The ePad Femme is a Tablet Designed for Women and is Causing Controversy
5
Manly Scented Soaps
ManHands has Captured the Fragrant Essence of Man in its Man Soap Line
4
Masculine Scented Candles
The L'Ascari ManCandles Offers Gentleman a More Manly Fragrance
3
Gendered Business Distribution Channels
Crea Works with Low-Income Women in Mexico
2
Gender-Targeted Breath Mints
The Xylish Gender-Specific Gum is Designed for Men and Women
1
Gender-Specific Flower Pots
Un Homme/Une Femme Vases are a Cute Touch
Related Ideas
Alluring Unisex Fragrances
Initio Parfums Privés Introduces the Empowering 'Side Effect' Perfume
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Pocket-Friendly Lip Balms
Space Camp Wellness is Introducing "the Next Generation of Lip Balm"
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Brain Nutrition Bars
Good Thinking Bars Help Consumers Snack Their Way to Better Brain Health
Vasectomy-Inspired Boxers
Twisted Tea Introduces the First-Ever Twisted Tea VasectomUndies.
Enchanting Body Care Sets
The Lush Holiday Sets are "Un-dupable," Visually Appealing & Functional
Solid Perfume Pens
Boots' #Mood Fresh Solid Fragrance Pencil Precisely Applies Scent
Toothpaste-Dispensing Toothbrushes
The one&done Toothbrush by Pelin Özbalcı Has Small Tablets
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Hair Density-targeting Men's Ranges
Jack Black Expands Its Men's Hair Care Collection
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Whole Body Deodorants
Dove Men+Care Offers Whole Body Deodorant in Spray, Stick, and Cream Format
Decadent Body Scrub Bars
Butter & Me Makes Indulgently Scented Dessert-Like Exfoliating Body Bars
Wilderness-Inspired Soap Collections
Every Man Jack Debuts Its Cold Plunge Bar Soaps
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Fast-Acting Erectile Dysfunction Mints
Hims Launches Compounded Prescription Chewables, Hard Mints
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Period Sex Campaigns
U by Kotex Launches “Let’s Have Period Sex” Chocolates for Valentine's Day
Refreshing Men's Body Care Lines
These Marlowe Skincare Products Feature Fresh Spring Scents
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Cigarette-Style Incense Sticks
Boy Vienna’s 11:11 Incense Sticks are Fragrant and Uniquely Shaped
Sensorial Shower Foams
Sundae's Whipped Shower Foams Come in Decadent Scents Like Chocolate
Dual-Benefit Supplements
Shaklee MultiTaskers are Complementary Blends with Multiple Benefits
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Planet-Friendly Personal Care
Canary Launches Eco-Friendly Personal Care Line, Led by Luke Wilson
Luxurious Men's Grooming Gift Sets
Dans Un Jardin Introduces Luxurious Men's Grooming Gift Sets
Synthetic-Free One Bite Multivitamins
GEM Updated the Look and Design of its Multivitamins
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Functional Soft Drinks
Gillian Anderson's Soft Drink Brand Features Adaptogens & Nootropics
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Vitamin-Enhanced Mints
quip Mints Support Oral Health with Vitamin D, Zinc and Xylitol
Mint Private Label Kitchenware
Target is Launching a Figmint Kitchenware Collection in Mint
Intoxicating Tea-Inspired Perfumes
Snif Debuts the 'Golden Ticket' Fragrance and Giveaway
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Beer-Flavored Breath Mints
Miller Lite Beer Mints Have a Libation Flavor with No Alcohol
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Gender-Neutral Intimate Trimmers
The Philips Norelco OneBlade Intimate is Unisex and Gentle
Minimalist Personal Fragrances
Escentric Molecules' M+ Scents Play with Black Tea, Ginger & Wood
Men's Sexual Wellness Companies
Butter Wellness Emphasizes Education, Innovation & Approachability
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Gender-Neutral Candle Collaborations
Aerangis & Non Gender Specific Release the FLOOID HOM Candle
Mood-Modulating Functional Fragrances
AERWAY Scents are Backed by Functional Benefits
Natural Oral Hygiene Collections
Dr.Dento Launches Its New Product Line with Natural Components
Masculine Hybrid Skincare Ranges
Enhanse Men's Hybrid Skincare Supports Skin and Corrects Issues
Menopause Subscription Kits
She2.0 Launches First of Its Kind Subscription Box
Accessible Toothbrush Add-Ons
Landor & Fitch's Toothbrush Accessories Adapt to Individual Needs
Private Label Kitchenware Collections
The Figmint Kitchenware Collection is Exclusively at Target
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Sensorial Fragrance Collections
These New Fine’ry Fragrances Come in Seven Scents
Luxe Oral Sprays
Selahatin's Eau d’Extrait Oral Elegantly Tackles Bad Breath
Mood-Enhancing Soaps
Dr. Squatch's Limited-Edition Soaps Gently Exfoliate
Aromatic Masculine Bath Products
These New Duke Cannon Scents Come in Four Varieties
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Refined Body Spray Scents
The Lynx Fine Fragrance Collection Includes Five Aerosol Scents
Brain-Boosting Drink Mixes
'Make Time' Creates Simple Wellness Products for Busy Women
Stylish Menstrual Undergarments
Saalt Debuts a Menstrual Underwear Collection at Target Locations
Candy-Style Vitamin Chews
Chewsy Supports Different Aspects of Health in a Fun Way
Retail Sexual Wellness Expansions
Sexual Wellness Brand Tabu Launches at Sephora Stores
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Performance-Driven Toothbrush Designs
Supermouth Places an Emphasis on Oral Health for All Ages
Wellness-Focused Herbal Supplements
Balance Blends Seeks to Alleviate Everyday Stressors
Female-Focused Health Supplements
Vitl Debuts the New 'Women’s Health Range' to Balance Hormones
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Sleep-Supporting Mints
Neuro's Sleep & Recharge Meltaway Mints Boast a Quick-Release Formula
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Mood-Boosting Body Balms
Lush's Temple Balms Use Scent to Encourage Awakening or Unwinding
Organic Tea Gift Boxes
Clipper Teas Debuts a New Selection Box with Best-Selling Organic Infusions
Gummy Bear Bubble Baths
Mr. Bubbles Celebrates National Bubble Bath Day with a New Product
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Mystery Toothpaste Flavors
Hismile is Giving Away Custom Mystery Flavors Every Friday in April
Oil-Based Breath Serums
Canadian Brand Mintier is Revolutionizing the Oral Hygiene Industry
Refreshing Men's Cleansers
Blair + Jack's Refreshing Cleanser is Marketed as Ultra-Gentle
Lightweight Genderless Body Mists
Henry Rose's New Fine Fragrances are Lightweight & Refreshing
Spooky Soap Bundles
Dr. Squatch's Spooky Suds Include Four Limited-Edition Products
Adaptive Gender-Neutral Antiperspirants
Unlimited by Degree Features SmartAdapt Technology
Clean Ingredient Libido Supplements
The maude Male Libido Gummies Improve Performance Naturally
Elevated Fragrance Capsules
M. Hainey Expanded Its Fashion Offerings to Perfumes, Candles & More
Luxury Men's Body Washes
Cremo Body Wash is Rolling Out in Two New Fragrances
Comfort-Boosting Targeted Bodycare
Ban's Total Body Sweat & Odor Collection Goes Beyond Underarms
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Sharing-Focused Candy Products
These Mentos Sharing Bags Come in Two Options
Dual-Action Sensitivity Toothpastes
Sensodyne Sensitivity & Gum Has Been Reformulated in the UK
Comedic Gut Health Campaigns
The Gut Gap by MiraLAX Brings Awareness to Millennial Women's Health
Summer-Themed Cleaning Products
Mrs. Meyer’s Cleaning Products are Introducing Three New Scents
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Mainstream Masculine Skincare Products
Bath & Body Works Expanded its Men's Product Range
Gender-Neutral Deodorant Balms
Hume Supernatural Has Introduced the All Body Deodorant
Better-for-You Ginger Sodas
Pointless Makes Soft Drinks for Adults with Real Ginger
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Womanly Wellness Multivitamins
Hyland’s Women’s Health Multivitamins Come in Three Options
Zen-Inspired Fragrance Pairings
MIZU Promotes Its Natural and Handcrafted Perfumes
Consumer-Driven Energy Drinks
These New Yerbaé Energy Drinks Tap into Shopper Flavor Preferences
Targeted Herb-Powered Supplements
The Garden of Life Herbals Collection Has Six Options
Mental Wellness Dietary Supplements
These New GNC Preventive Nutrition Products are Supportive
Flavor-Infused Breakfast Pastries
These New Eggo Flavors Focus on Classic Recipes and Tastes
Festive Men's Lip Balm Sets
The Balm Squad® Set by Jack Black Features 4 Lip Balms
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Cookie-Themed Nutrition Drinks
These New Carnation Breakfast Essentials Drinks are Flavorful
Refreshing Chewable Mint Candies
Fox's Chewy Mints Offer an Alternative to Hard Candies and Gum
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Libido-Boosting Dietary Supplements
Wisp Lift for Him and Her Have Doctor-Formulated Profiles
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Zinc-Infused Breath Mints
breathROX Come in Three Flavor Options
Chai-Flavored Mints
Trader Joe’s Chai Tea Mints are Made with Black Tea & Warming Spices
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Sustainable Menstruation Product Expansions
These Saalt Feminine Care Products are Now at CVS
Anti-Hangover Drinks
Morning Fresh Reenergizes the Body with Vitamins, Proteins & Electrolytes
Scouts-Inspired Muffin Snacks
Little Bites Girl Scout Toast-Yay! Muffins are Limited-Edition
Women-Specific Supplement Ranges
These Designs for Health Supplements Come in Two Options
Eco-Conscious Moisturizing Soaps
Every Man Jack Unveils its Sustainable Bar Soap Collection
Provocative Caviar Brands
For National Caviar Day, the Caviar Category is Being Boldly Reinvented
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Salon-Quality Men's Stylers
Colorsmith's Premium Styling Products Boost Confidence & Ease
All-in-One Beauty Elixirs
'the secret ingredient' by iconic beauty is Energizing & Mood-Boosting
Affordable Eco-friendly FemCare
MildCares Offers Products that Support Female Health
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Science-Enriched Health Products
EZZ Life Sciences Debuts a New Line of Health & Wellness Products
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Seltzer-Infused Breathmints
Ice Breakers Debuted a New Seltzer-Infused Sparkling Mint
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Ultra-Femme Contraceptive Products
nixit's Condoms are Made for Lovers of the "Girly" Aesthetic
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Intimate Shaving Oils
Sexual Wellness Brand maude Debuts the 'Shave' and 'Soothe' Body Products
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids