The line between traditional gender roles is increasingly becoming blurred in modern society. Such gender-bending isn’t solely observed within the GLBT community, especially as females continue to advance in the workplace and men consequently choose to take on more domestic roles in the home.
Advertising, product development and marketing have all evolved to align more closely with these shifting gender roles. Transsexual Amanda Lepore has been the face of Jawbone Bluetooth headsets, MAC Cosmetics and Armani; Lepore also recently released her own makeup line. YSL has also released a men’s concealer targeted at both straight and gay men.
Some gender-bending products have nothing to do with sexual orientation, like the unisex flower pot rings, baby gender-selecting kits and Karl Lagerfeld unisex perfume featured below.
Check your traditional gender role associations at the door as you explore the articles in this cluster below.
28 Viral Gender-Bending Products + News
25
Transgendered Brand Endorsement
Amanda Lepore for Jawbone
24
Transgender Pageantry
Amazing Philippine Beauties Contest (UPDATE)
23
Androgynous Gypsy Fashion
Gucci Fall 2008 Collection in Milan
22
Transgendered Cosmetics
Amanda LePore's Transsexual Makeup Line
21
Transgender Contestants
Isis Tsunami in America's Next Top Model
20
Girls Gone Wired
Technology Gender Gap Closing Fast
19
Androgynous Perfume Models
Agyness Deyn for Jean Paul Gaultier's Ma Dame Perfume
18
Genderless Perfumes
Kapsule by Karl Lagerfeld
17
Free Transsexual Surgeries
Prosthetic Penis Promotion in Sweden
16
Gender Blending, Metrosexuality And Everything In Between
15
Sexually Confused Ads
Axe Gets “So Cute” With Disney-Style Commercial
14
Barbie Accused of Being Part of the Transgender Movement
13
Transsexuals on TV
WETV's ‘Sex Change Hospital'
12
Unisex Clothing for Couples
Katie Holmes and Tom Cruise Don Identical Outfits
11
Sex in a Can
XES Gender Based Mixer Drink
10
Unisex Flower Pot Rings
Growing Jewelry
9
Face Jewelry
Expressive Unisex Accessories
8
Asexual Robots
Self-Replicating Machines
7
Transgender Corporate Takeovers
Chick's Will Change to Dick's
6
In-Store Gender Marketing
Aurora Best Buy Targets Women
5
Equal Gender Traffic Signs
4
Transsexual & Theft Scarevertising
‘Alfer GPS Sale' and Installation' Ads
3
Unisex Fashion to Fight AIDS
Julia Roberts and Armani for (Product) Red
2
Ambiguous Art
The Blur of Gender
1
Transgender Job Discrimination
Diane Schroer Wins Lawsuit
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Apparel Brand Category Expansions
Ref Jewelry Marks a Lifestyle Expansion for Reformation
Origami-Inspired Holiday Collections
Guerlain Debuts the 2025 ‘Tale of Wonders’ Collection
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Playful Skincare Campaigns
Leighton Meester Becomes Bubble's First Global Brand Ambassador
Inside-Out Glow-Up Packs
Vaseline and Loverboy Created Limited-Edition ShimmerGirl Packs
Lip Balm Phone Accessories
Daise's Lip Balm Phone Pod Helps Tweens Keep Lip Care Close
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Reimagined Masculine Fragrances
TEMPERATURES Combines Traditional and Unexpected Notes
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Social-First Direct Selling Series
Mary Kay Miss Conceptions Reshapes Gen Z & Millennial Mindsets
Travel Fragrance Keychains
Skylar Debuted a New, Portable Format with Limited-Edition Accessories
Heritage Fragrance Expansion Lineups
Jacques Bogart Debuts One Lady Show and Silver Scent For H
Soda-Inspired Hair Accessories
Diet Coke by Framar Shares Limited Tools and Style Statements
Masculine Pharmacy Shopping Experiences
Walgreens Men’s Zone Offers Grooming and Skincare Options
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Mission-Driven Haircare
Burd Beauty is Devoted to Preventing Domestic and Teen Dating Violence
Men's Personal Care Rebrands
Every Man Jack Transforms Its Brand & Launches the Premium Collection
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Fine Jewelry Collections
Louis Vuitton Expands Its 'Color Blossom' Line with New Pieces
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Skin Health Cosmetic Products
These New Neutrogena Skincare and Makeup Launches are Beneficial
Technologically Enhanced Electronic Handbags
Nik Bentel Studio Debuts the Speaker Bag & Mixer Bag
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
Streetwear-Branded Decor Ranges
The Crate & Barrel x Converse Furniture Collection Has 80 Pieces
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Sensorial Luxury Cosmetics
Prestige Beauty Brand Marc Jacobs Beauty is Relaunching in 2026
Fashion Rental Partnerships
Lulu Guinness X By Rotation Bring Iconic Handbags to the Scene
Stylish Hair Care Accessories
Goody, Wet Brush, and Mackenzie-Childs Collaborate
Interactive Grooming Brand Pop-Ups
Lynx Promotes its 'Lower Body Spray' at Boxpark Shoreditch
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Star-Studded Men's Fragrance Campaigns
The BOSS Bottled Beyond Fragrance Campaign is Eye-Catching
Adaptive Makeup Accessories
By Storm Beauty Specializes in Silicone-Based Gripping Tools
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Purse-Shaped Beauty Balms
The Crème Shop Kiss & Blush Lip & Cheek Balm is Portable & Customizable
Refillable Glass Packaging Designs
Bormioli Luigi Unveiled the 'Swing' and 'Reverre'
Sensual Self-Care Essentials
Pleasing Enters the Intimacy Space with a Lube & Personal Massager
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
Athlete-Launched Men's Personal Care
ONSIDE Was Launched by Jayson Tatum and Collaborators
Fashion Brand Expansions
Veronica Beard Enters the Sunglasses and Jewelry Market
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Keychain Beauty Balms
Glow Hub's Baby Glow Balm is Made for On-the-Go Touch-Ups
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
UV Protective Lifestyle Accessories
Velvet Eyewear Expands Its Velvet Trends Trademark
Gen Z-Approved Haircare Products
These New Mane Haircare Products Come in Three Options
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Seasonal Instrument Gift Guides
Gibson Brands Debuted a Comprehensive Gift Guide for the Holidays
Actor-Supported Resort Capsule Campaigns
Louis Vuitton Spotlights Its Men's Resort 2026 Capsule
Concept Eyewear Campaigns
The Gentle Monster 2026 Bouquet Collection Campaign Stars FKA Twigs
Menopause-Friendly Online Aisles
Ocado Retail and GenM Launched an MTick-Certified Product Range
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Sensory Summer Shop Activations
Claire’s Launches Its A Girl SMR at Claire’s Campaign
Character-Driven Fashion Newsletters
The RealReal Creates The RealGirl Luxury Consignment Series
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Disruptive Headphone Technologies
Linkage Global Collaborates on Two Headphone Models
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Luxe Formalwear Campaigns
Jude Bellingham Stars in Louis Vuitton's 2026 Formalwear Campaign
Dual-Ended Haircare Products
Root Touch Up is Laura Geller Beauty's First Haircare Product
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Shapewear-Inspired Everyday Fashion Capsules
Julia Haart's BODY by Julia Debuts a New Chic Line
Fragrance-First Personal Care Products
TONE Makes Scent Ritual Solutions for Gen Z & Gen Alpha
Recycled PU Beauty Accessories
Yves Saint Laurent Beauty's New Pouch and Mirror Were Launched
Empowering Menopause Magazines
The Menopause Edit by Nutrafol Destigmatizes a Normal Life Change
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Performance Grooming Tools
Be Radiant by Wahl is Powerful, Reliable and Made for Women
Immersive Queer-Led Community Initiatives
Grimoire Unveiled Its 'United by Vanity' Campaign
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Female-Focused Smart Wallet Solutions
iWallet Corporation Announces the iClutch Smart Wallet
Transgender-Celebrating Beauty Partnerships
Lush Cosmetics Doubles Down on Transgender Advocacy
Game-Themed Beauty Pop-Ups
Benefit Cosmetics' Beneland Shares Playful, Giftable Product Sets
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Sculptural Earbud Statement
Balenciaga Sculptural Earbuds Concept Blurs Fashion and Technology
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Reimagined Menstrual Care Portfolios
Kotex Debuts a Reimagined Portfolio of Pads and Liners
Practical Stylish Foldable Eyewear
Jacques Marie Mage Presents its Editional Pliable Collection
Hispanic Heritage-Inspired Streetwear Lines
POND'S® & JZD Drop Limited-Edition Streetwear Capsule
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Feminist-Forward Contemporary Fashion Collections
Songs of Siren Blends Depth and Precision
Dual-Purpose Bodycare
Birkenstock Care Essentials Body Care Supports Both Hands & Body
Male Fragrance Expansions
Lynx Fine Fragrance Redefined Masculine Grooming with Premium Scents
Creator-Led Product Collections
Vaseline Originals Celebrates Vaseline Hacks & Their Creators
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Sleek Audio Bag Designs
Nik Bentel Debuts the Speaker Bag and Mixer Bag as a Playful Experiment
Press-On Nails Rebranding Efforts
Kiss Products Inc. Relaunches Under 'NEW. MORE. BETTER.' Banner
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
Everyday Fashion Essentials
Nips by Nippies Expands Its Wardrobe Solutions to Target
Timeless Luxury Eyewear Designs
Prada and Gentle Monster Boast Unbelievably Chic Designs
Anti-Pink Tax Grooming
Dollar Shave Club Challenges Overpriced Women’s Razors
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Modernized Heritage-Style Campaigns
Brooks Brothers Launches the 'Make It Yours' Campaign
Ergonomic Precision Jewelry-Making Implements
Xuron Corporation Boasts Capsule for Women
Cultural Heritage Beauty Branding
KATE Blends Kabuki Artistry with Shadow-Enhancing Makeup
High-End Men's Footwear Editorials
JB Ander Was Spotlighted in MOD Magazine
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Hair Clip Blind Boxes
The Limited-Edition Emi Jay Blind Box Features Five Exclusive Products
AI-Native Beauty Commerce
L'Oréal Brings Virtual Try-Ons and Product Discovery into ChatGPT
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Archetype-Driven Fashion
AELIZA Case Study 4: Your Life Explores Identity Through Clothing
Faux-Piercing Push-Up Garments
SKIMS Presents the Ultimate Pierced Nipple Push-Up Bra
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Skincare Delivery Shifts
Nuon Medical Reframes Skincare with Tech-Integrated Applicators
Invigorating Spring-Ready Fashion Campaigns
Veronica Beard's New Campaign is Called Spring Forward
Utility Fashion Collections
The AMBUSH SS2027 Collection is a Contemporary Fashion Range
Hybrid Beauty Discovery
Ulta Beauty Finds Gen Alpha Blends AI Tools with In-Store Shopping
Refined Versatile Apparel
& Other Stories Launches its 'Transitional Edit'
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Gender-Fluid Ready-To-Wear
JEONGLI’s Spring/summer 2026 Collection Emphasises Cut and Proportion
Celebrity-Headed Luxury Brands
Christian Louboutin Appoints Jaden Smith as Men's Creative Director
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Purpose-Driven LGBTQ+ Jewelry Brands
Wicked Fabulous Has Unveiled a Redesigned Website
Artful Camo Fashion
The SKYLRK Camo Capsule Reframes Combat Patterns in Painterly Tones
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object