The line between traditional gender roles is increasingly becoming blurred in modern society. Such gender-bending isn’t solely observed within the GLBT community, especially as females continue to advance in the workplace and men consequently choose to take on more domestic roles in the home.
Advertising, product development and marketing have all evolved to align more closely with these shifting gender roles. Transsexual Amanda Lepore has been the face of Jawbone Bluetooth headsets, MAC Cosmetics and Armani; Lepore also recently released her own makeup line. YSL has also released a men’s concealer targeted at both straight and gay men.
Some gender-bending products have nothing to do with sexual orientation, like the unisex flower pot rings, baby gender-selecting kits and Karl Lagerfeld unisex perfume featured below.
Check your traditional gender role associations at the door as you explore the articles in this cluster below.
28 Viral Gender-Bending Products + News
25
Transgendered Brand Endorsement
Amanda Lepore for Jawbone
24
Transgender Pageantry
Amazing Philippine Beauties Contest (UPDATE)
23
Androgynous Gypsy Fashion
Gucci Fall 2008 Collection in Milan
22
Transgendered Cosmetics
Amanda LePore's Transsexual Makeup Line
21
Transgender Contestants
Isis Tsunami in America's Next Top Model
20
Girls Gone Wired
Technology Gender Gap Closing Fast
19
Androgynous Perfume Models
Agyness Deyn for Jean Paul Gaultier's Ma Dame Perfume
18
Genderless Perfumes
Kapsule by Karl Lagerfeld
17
Free Transsexual Surgeries
Prosthetic Penis Promotion in Sweden
16
Gender Blending, Metrosexuality And Everything In Between
15
Sexually Confused Ads
Axe Gets “So Cute” With Disney-Style Commercial
14
Barbie Accused of Being Part of the Transgender Movement
13
Transsexuals on TV
WETV's ‘Sex Change Hospital'
12
Unisex Clothing for Couples
Katie Holmes and Tom Cruise Don Identical Outfits
11
Sex in a Can
XES Gender Based Mixer Drink
10
Unisex Flower Pot Rings
Growing Jewelry
9
Face Jewelry
Expressive Unisex Accessories
8
Asexual Robots
Self-Replicating Machines
7
Transgender Corporate Takeovers
Chick's Will Change to Dick's
6
In-Store Gender Marketing
Aurora Best Buy Targets Women
5
Equal Gender Traffic Signs
4
Transsexual & Theft Scarevertising
‘Alfer GPS Sale' and Installation' Ads
3
Unisex Fashion to Fight AIDS
Julia Roberts and Armani for (Product) Red
2
Ambiguous Art
The Blur of Gender
1
Transgender Job Discrimination
Diane Schroer Wins Lawsuit
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Apparel Brand Category Expansions
Ref Jewelry Marks a Lifestyle Expansion for Reformation
Origami-Inspired Holiday Collections
Guerlain Debuts the 2025 ‘Tale of Wonders’ Collection
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Next-Gen Mood Fragrances
Boy Smells 2.0 Introduces Bolder, Long-Wearing Scents with a New Look
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Playful Skincare Campaigns
Leighton Meester Becomes Bubble's First Global Brand Ambassador
Inside-Out Glow-Up Packs
Vaseline and Loverboy Created Limited-Edition ShimmerGirl Packs
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Beard-Focused Premium Grooming Brands
Beards & Beyond® Elevates Men's Self-Care
Designer Fashion Collaborations
Uniqlo Partners with Clare Waight Keller for Urban Collection
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Lip Balm Phone Accessories
Daise's Lip Balm Phone Pod Helps Tweens Keep Lip Care Close
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Feminine Bow-Adorned Headphones
The Sandy Liang x Beats Solo 4 Headphones Have Pastel Accents
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Design-Forward Toilet Campaigns
Kohler Co. and Laura Kim Launch 'Design Changes Everything'
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Travel Fragrance Keychains
Skylar Debuted a New, Portable Format with Limited-Edition Accessories
Fine Jewelry Collections
Louis Vuitton Expands Its 'Color Blossom' Line with New Pieces
Stylish Hair Care Accessories
Goody, Wet Brush, and Mackenzie-Childs Collaborate
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Masculine Pharmacy Shopping Experiences
Walgreens Men’s Zone Offers Grooming and Skincare Options
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Mission-Driven Haircare
Burd Beauty is Devoted to Preventing Domestic and Teen Dating Violence
Men's Personal Care Rebrands
Every Man Jack Transforms Its Brand & Launches the Premium Collection
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Skin Health Cosmetic Products
These New Neutrogena Skincare and Makeup Launches are Beneficial
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Technologically Enhanced Electronic Handbags
Nik Bentel Studio Debuts the Speaker Bag & Mixer Bag
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
Streetwear-Branded Decor Ranges
The Crate & Barrel x Converse Furniture Collection Has 80 Pieces
Color-Changing Beauty Sticks
Sephora Collection's Color Twisters Change Upon Lip or Cheek Contact
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Fashion Rental Partnerships
Lulu Guinness X By Rotation Bring Iconic Handbags to the Scene
Interactive Grooming Brand Pop-Ups
Lynx Promotes its 'Lower Body Spray' at Boxpark Shoreditch
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Star-Studded Men's Fragrance Campaigns
The BOSS Bottled Beyond Fragrance Campaign is Eye-Catching
Adaptive Makeup Accessories
By Storm Beauty Specializes in Silicone-Based Gripping Tools
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
High-Tech Phone Cases
TORRAS Calls Attention to Phone Case 3.0 — "The Era of Creation"
Refillable Glass Packaging Designs
Bormioli Luigi Unveiled the 'Swing' and 'Reverre'
Sensual Self-Care Essentials
Pleasing Enters the Intimacy Space with a Lube & Personal Massager
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Hair Accessory Distribution Partnerships
Emi Jay Expands into Sephora with New Hair Products
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Fashion Brand Expansions
Veronica Beard Enters the Sunglasses and Jewelry Market
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Keychain Beauty Balms
Glow Hub's Baby Glow Balm is Made for On-the-Go Touch-Ups
Gen Z-Approved Haircare Products
These New Mane Haircare Products Come in Three Options
Fashion Brand Cosmetic Collections
Juicy Couture Beauty Products Come in a Variety of Options
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
Seasonal Instrument Gift Guides
Gibson Brands Debuted a Comprehensive Gift Guide for the Holidays
Actor-Supported Resort Capsule Campaigns
Louis Vuitton Spotlights Its Men's Resort 2026 Capsule
Concept Eyewear Campaigns
The Gentle Monster 2026 Bouquet Collection Campaign Stars FKA Twigs
Menopause-Friendly Online Aisles
Ocado Retail and GenM Launched an MTick-Certified Product Range
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Character-Driven Fashion Newsletters
The RealReal Creates The RealGirl Luxury Consignment Series
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Disruptive Headphone Technologies
Linkage Global Collaborates on Two Headphone Models
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Luxe Formalwear Campaigns
Jude Bellingham Stars in Louis Vuitton's 2026 Formalwear Campaign
Recycled PU Beauty Accessories
Yves Saint Laurent Beauty's New Pouch and Mirror Were Launched
Empowering Menopause Magazines
The Menopause Edit by Nutrafol Destigmatizes a Normal Life Change
Luxe Formal Menswear Campaign
Jude Bellingham Fronts Louis Vuitton SS26 with Refined Modernity
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Immersive Queer-Led Community Initiatives
Grimoire Unveiled Its 'United by Vanity' Campaign
Performance Grooming Tools
Be Radiant by Wahl is Powerful, Reliable and Made for Women
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Female-Focused Smart Wallet Solutions
iWallet Corporation Announces the iClutch Smart Wallet
Untamed Nature-Inspired Jewelry Designs
Boucheron’s Untamed Nature High Jewelry Line is Exquisite
Game-Themed Beauty Pop-Ups
Benefit Cosmetics' Beneland Shares Playful, Giftable Product Sets
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Sculptural Earbud Statement
Balenciaga Sculptural Earbuds Concept Blurs Fashion and Technology
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Reimagined Menstrual Care Portfolios
Kotex Debuts a Reimagined Portfolio of Pads and Liners
Anti-Pink Tax Grooming
Dollar Shave Club Challenges Overpriced Women’s Razors
Practical Stylish Foldable Eyewear
Jacques Marie Mage Presents its Editional Pliable Collection
Hispanic Heritage-Inspired Streetwear Lines
POND'S® & JZD Drop Limited-Edition Streetwear Capsule
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Feminist-Forward Contemporary Fashion Collections
Songs of Siren Blends Depth and Precision
Dual-Purpose Bodycare
Birkenstock Care Essentials Body Care Supports Both Hands & Body
Male Fragrance Expansions
Lynx Fine Fragrance Redefined Masculine Grooming with Premium Scents
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Complimentary Sculptural Jewelry Pieces
Spanx Has Announced a Collaboration with L'Enchanteur
Beauty Product Easter Gifts
The Next Beauty Easter Egg Was Created with Cath Kidston
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Press-On Nails Rebranding Efforts
Kiss Products Inc. Relaunches Under 'NEW. MORE. BETTER.' Banner
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Surreal Eyewear Collections
Schiaparelli's Fetish Sunglasses Capsule Represents a Bold Evolution
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Modernized Heritage-Style Campaigns
Brooks Brothers Launches the 'Make It Yours' Campaign
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
High-End Men's Footwear Editorials
JB Ander Was Spotlighted in MOD Magazine
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Hair Clip Blind Boxes
The Limited-Edition Emi Jay Blind Box Features Five Exclusive Products
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Faux-Piercing Push-Up Garments
SKIMS Presents the Ultimate Pierced Nipple Push-Up Bra
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Skincare Delivery Shifts
Nuon Medical Reframes Skincare with Tech-Integrated Applicators
Male Grooming Packaging Updates
Wilkinson Sword Launches a New and Updated Pack Design
Refined Versatile Apparel
& Other Stories Launches its 'Transitional Edit'
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Invigorating Spring-Ready Fashion Campaigns
Veronica Beard's New Campaign is Called Spring Forward
Gender-Fluid Ready-To-Wear
JEONGLI’s Spring/summer 2026 Collection Emphasises Cut and Proportion
Celebrity-Headed Luxury Brands
Christian Louboutin Appoints Jaden Smith as Men's Creative Director
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Purpose-Driven LGBTQ+ Jewelry Brands
Wicked Fabulous Has Unveiled a Redesigned Website
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object