These toy-inspired food innovations range from edible airplanes to interactive snack packaging that transforms into a playtime accessory for kids. Curing the picky eater curse, these food innovations are designed to encourage creativity and nutrition among children who may have a difficult time finishing their meals.
Some winning examples include edible lego treats in gummy candy and chocolate varieties along with charming egg holder accessories that are inspired by knight, army and sci-fi toys. Other favorites include edible album covers, chess boards and stackable veggie games that will make vegetables more appealing to kids who may not enjoy their taste.
These toy-inspired food innovations make mealtime more enjoyable for kids and are inspiring brands to be more conscious of younger consumers.
38 Toy-Inspired Food Innovations
From Edible Chocolate Airplanes to Interactive Snack Packaging:
Jana Pijak — Feb 24, 2015 — Marketing
38
Fruity LEGO Popsicles
These DIY Building Block Ice Pops are Great for Kids
37
Transforming Snack Packaging
Stafidenios Raisins Boxes Become Toys When the Treats Have Depleated
36
Edible Chocolate Toys
The Cadbury Choco Fix Encourages Kids to Step Away from Digital Devices
35
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
34
Plaything Food Protectors
The Fun Safari Friends Containers Hold Fragile Jars of Baby Food
33
Edible Chocolate LEGO
Akihiro Mizuuchi Designs Delicious Building Blocks for All Ages
32
Egg-Spinning Dessert Toys
Takara Tomy's Dessert Maker Toy Turns Eggs into Custard
31
At-Home Sushi Conveyor Sets
This Conveyor Belt Sushi Set Makes Assembly and Eating Easy
30
Creative Cooking Games
This Food Game Teaches Kids How to Prep Real World Meals
29
Edible Album Covers
Obacchi Jacket Bento Meals
28
Bovine Dairy Branding
Animal Yogurt Packaging is Visually Appealing and Totally Playful for Kids
27
Fast Food Philanthropy Toys
Creations for Charity Big Mak Figurines Help Children in Need
26
Cereal Scultpures
Rice Krispies Edible Art
25
Personified Popcorn Packaging
Paulina Arzillier Creates Fun Snack Packaging for Kid Consumers
24
Appetizing Asian LEGO Food
This Block Sushi Looks Strangely Good, for LEGO
23
Edible Strategy Games
The PIKDA Chessboard Feeds Guests With Food and Fun
22
DIY Edible LEGO
How to Create Your Own Brick-Shaped Candy Made of Jell-O
21
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
20
Creepy Ice Pop Packaging
Zombis Are Fun Freezer Pops Where You Eat the 'Brain' Inside
19
DIY Portable Juice-Boxes
The Gurefuru Chuchu Juicer Turns Fruit to Drink On-the-Go
18
Knightly Egg Holders
The Arthur Egg Cup Provides Chivalrous Protection
17
Army Tank Egg Cups
The Eggsplode Egg Cup and Soldier Cutter Makes Breakfast More Fun
16
Vegetable Stacking Games
This DIYJenga-Inspired Game Concludes with a Healthy Snack
15
Wrestler Egg Holders
These Sumo Egg Cup Designs Make Breakfast a Fun Experience
14
Artful Pancake Meals
Japan McDonald's Happy Meal Set Comes with Edible Pens for Doodling
13
Bread-and-Butter Gambling
The Toast Playing Cards Serve Up a Delectable Deck
12
Playful Food Attachments
Le Fabshop's Open Toys Turns Fruits & Veggies into Incredible Machines
11
Faux Birthday Cake Toys
The Disney Family Fun Toddler Set is a Fun Do-it-Yourself Project
10
Building Block Bites
The LEGO Pops Will Delight the Budding Builder in Your Life
9
Healthy Spinning Toys
Fruit Tops by Andreu Carulla are a Natural Twist to Fun
8
Spacey Orange Packaging
Captain Orange is a Fun Fruit Container Design that Appeals to Kids
7
Candy-Filled Wizard Games
Fans of the World of Potter Will Get a Treat from This Board Game
6
Personifying Breakfast Bowls
Give Your Egg Some Spunky Personality with the Bad Egg Cup
5
Interactive Play Food
Japanese Toy Konapun Lets You Prepare and Cook Miniature Food
4
Vegetable Toy Tools
The Veggie Bot by Lee Bayless Makes Playing With Food Fun and Healthy
3
Premonitory Bacon Strips
This Novelty Fortune-Telling Bacon Mimics the Magic Eight Ball
2
Tasty Toy-Inspried Candy
These Gummi Army Men are Ready for a Food War
1
Terrific Timber Sushi Sets
This Wooden Sushi Set Encourages Contemporary Imaginative Play
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Chocolate Bar-Inspired Cereals
General Mills Just Added a New Chocolate Kit Kat Cereal
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Plastic Waste Ice Creams
Eleonora Ortolani Proposes a Different Way to Recycle Plastic Waste
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
Meal-Inspired Popcorn Snacks
Gousto's Popcorn Line Captures the Flavors or Curry, Roasts & Pizza
Upcycled Ingredient Ice Creams
Salt & Straw's Upcycled Foods Series Rescues Wasted Food
Edible Adventure Game Sets
'Gummyquest' Transforms Tabletop Gaming Pieces into Gummy Candies
Munchies Snack Boxes
The Wingstop Hot Box Satisfies Spicy, Cheesy & Salty 4/20 Cravings
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Functional Truffle Chocolates
CORE Foods' Truffles are for Chilling Out, Energizing & Powering Up
Ninja-Inspired Curated Snack Boxes
Tokyotreat Embraces the Taste of Japan with a Ninja Theme
Playful Sushi-Inspired Suitcases
These Sushi Suitcases by Yujeong Shin Includes Three Styles
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Bird-Shaped Marshmallow Treats
Peeps is Set to Launch Four New Products at Different Retailers
Chocolate Chess Sets
Compartés Created a Luxurious, Edible Chess Set for Chocolate Lovers
Carob-Based Easter Eggs
Foreverland's Chocolate-Free Easter Eggs are Made with Italian Carob
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Business-Oriented Dessert Mixes
Nestlé Professional Debuts the New Milkybar and Aero Dessert Mixes
Ice Cream-Inspired Candy Bars
These Nestlé Sharing Bags Come in Four Flavor Options
Organic Quick-Dissolve Baby Snacks
Little Spoon Puffs Come in Two Flavor Options
Macaron-Flavored Cereals
Kellogg's Miraculous Cereal Reimagines a Classic Parisian Treat
Festive Baking Miniatures
The Miniverse Make It Mini Food Holiday Series Makes Tiny Treats
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Inflight Snack Stations
United Introduced Self-Serve Grab-and-Go Stations for Economy Fliers
Senior-Friendly Snacks
These Packaged Snacks Speak to the Needs of Senior Snackers
Savory Infant Food Pouches
For Aisha's Halal-Certified Baby Food Expands Young Palates Early on
Craft Cocktail Popcorn Snacks
Eatable Offers Chocolate Espresso Martini Milk Chocolate Kettle Corn
Chocolate-Themed Consoles
The Wonka Xbox Series X Console is a Special Treat for Gamers
Lobster-Shaped Chocolates
Bixby Chocolate's Chocolate Lobsters Turn Dinner into Dessert
Vibrant Freezable Lunch Boxes
Packit® Launches the Playtime Lunch Boxes Line
Mono-Material Chocolate Packaging
SNICKERS® Launched a Dark Chocolate Cereal Bar in New Packaging
Casserole-Inspired Chocolate Bars
This Gourmet Chocolate Bar Plays with Sweet Potato & Marshmallow
Wafer Chocolate Bar Cereals
Nestlé KitKat Cereal Has a Familiar Texture and Taste in Every Bite
Chef-Inspired Seafood Snacks
Scout's Bold Flavors & Packaging Makes Fish a Take-Anywhere Snack
International Allergen Introduction Meals
Globowl Introduces Allergenic Foods with Global Cuisine
Familiar Vegan-Friendly Chocolates
Mummy Meegz Launched a New Treat in Time for Veganuary
Upcycled Ice Cream Desserts
Salt & Straw's Pints of the Month Help to Reduce Food Waste
Cereal-Inspired Ice Creams
Salt & Straw's Cereal-sly Delicious Series Plays with Breakfast Flavors
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Artisan-Inspired Private Label Chocolates
These Tesco Chocolate Bars Come in 10 Varieties
AI-Powered Food Waste Reduction
SnapSnack Uses AI To Turn Ingredients Into Meals
Playful Kid-Friendly Baking Kits
Make Bake Stands Out with Its Edible Stickers for Baking
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Breakfast-Inspired Easter Chocolates
This Milk and White Chocolate Reinvents Easter Eggs
Sustainable Food Material Sneakers
ID.Eight Brings 90s-Inspired Sneakers with Food Materials
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
Crunchy Dessert-Flavored Candies
Skittles Desserts Capture the Tastes of Classic Treats
Indulgent Allergy-Friendly Snack Cups
Free2b's Newest Mini Cups Feature Over-the-Top Flavors
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Educational Snack Packs
Hannaford Snack Pals Teach Children About Healthy Nutrition Habits
Chocolate Cheese Slices
Chokocheese is a Snackable Processed Cheese with Nutritional Benefits
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Snack Cake Popcorn Snacks
Hostess Created Popcorn for Its Twinkies and Ding Dongs Brands
Cookie-Flavored Protein Cereals
Magic Spoon's Grain-Free Cereals Taste Like Favorite Snacks
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
Global Cuisine Baby Foods
Serenity Kids World Explorer Comes in Five International Flavors
Air-Based Chocolate Gelatos
Solein Chocolate Gelato Features an Ingredient Grown from "Thin Air"
Plant-Based Filled Chocolates
Thro's Filled Chocolates are Salty, Sweet Multi-Textured Indulgences
Laser-Engraved Chocolate Bars
Cadbury Created Dairy Milk Bars with Laser-Etching Technology
Globally Inspired Jelly Beans
BRACH'S Desserts of the World Jelly Beans Explore Global Flavors
3D-Printed Cheesecakes
Researchers Created a Seven-Ingredient Cheesecake Slice with a 3D Printer
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Nacho-Flavored Chocolate Bites
TCHO's Choco Natchos are Cheesy Chocolate Bites are Savory & Spicy
Toy-Themed Snack Collaborations
LesserEvil Collaborates with Disney on Toy Story Lil' Puffs Series
Pretzel-Inspired Snack Products
Pretzelized Pretzel Crackers and Pizza Chips are Flavorful
Sustainable Travel Retail Chocolates
The Nestlé Sustainably Sourced Chocolate Range is Flavorful
Truffle-Stuffed Chocolate Bars
Alter Eco's Truffle Thins Share Indulgence with Organic Ingredients
Cereal Bar Game Sets
Treat. Eat. Compete. Turns a Family-Favorite Snack into a Game
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
Superfood Jelly Snacks
These Vegan-Friendly Jelly Desserts are Flavorful Textured Snacks
Minimal-Ingredient Chocolate Almonds
Unreal's Covered Almonds are Simple, Non-Waxy and Mess-Free
Ethical Snacking-Friendly Chocolates
Tony’s Chocolonely Lil Bits Come in Three Flavor Options
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Cocoa-Free Chocolate Novelties
WNWN Food Labs is Transforming the Future of Chocolate
Free-From Toddler Snacks
These Once Upon a Farm Organic Kids Snacks Come in Three Options
Veggie Puff Snacks
LesserEvil's LILPUFFS Voyager Veggie Blend Encourages Nutritious Snacking
Easter Popcorn Treats
The M&S Fried Egg Choccorn is a Sweet and Salty Easter Snack
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Asian-Inspired Popcorn Snacks
TOCHI's Gourmet Popcorn Line Features Flavors Like Salted Egg & Ube
Consumer-Driven Confectionery Products
These New Nature’s Garden Products Come in Two Varieties
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Gummy-Studded Ice Creams
Dadu Ice Cream Puts Gummy Bears in Ice Cream
Luxurious Smartphone Chocolates
Inspired by Wonka, Caviar Created a Chocolate iPhone 15 Pro Max
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
Freeze-Dried Ice Cream Sandwiches
Sow Good is Launching a Crunchy, Heat-Proof Summer Snack
Kid-Focused Meal Containers
b.box Launches the Kid-Approved Eco-Friendly Bento Boxes for Meals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Vegetable-Concealing Brownie Treats
Beech-Nut Launches the 'Brownies with Hidden Veggies' Line
Heat-to-Eat Snack Ranges
This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging
Textural Plant-Based Chocolate Cakes
2foods Gâteau Chocolate Can Be Enjoyed Three Ways
One-Ounce Snack Packs
Rivalz Created Single-Serving Packs for the Back-to-School Season
Better-for-You Baked Goods
Rule Breaker Snacks is Launching Deliciously Healthy Treats
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
Cookie-Inspired Nut Butter Bites
Skippy and Girl Scouts Created a Trio of Co-Branded Snack Bites
Vegetable-Based Snack Puffs
Snack'in For You Launches a New Snack Line Featuring Vegetable Puffs
Breakfast-Inspired Yogurt Bites
Fit & Flex Cranberry Oats Granola & Yogurt Mini Bites are Crunchy
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Gilded Confectionery Product Ranges
Nestlé The Golden Collection Has Several Options
Flavor-Infused Breakfast Pastries
These New Eggo Flavors Focus on Classic Recipes and Tastes
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Asian-Inspired Snack Cups
These Sun-Butter Chocolate Cups Feature Globally Inspired Fillings
Crispy Calorie-Conscious Chocolates
The Nomo Crispy Mo Has a Delicious, Free-From Recipe
Artisan-Inspired Snack Cakes
These New Premier Foods Cakes Come in Three Options
Baby-Friendly Quinoa Puffs
Awsum Snacks SuperFood Baby Puffs Come in Four Flavors
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Crispy Chocolate Popcorn Snacks
The Poppets Choc Toffee Popcorn is Arriving at Retailers Now
Frozen Dinosaur Veggie Products
Green Giant Dino Veggie Tots Come in Three Flavors
Retro-Inspired Dessert Pots
Gü Desserts Nostalgia Comes in Two Flavors Inspired by the 1970s
Conveniently Canned Snack Products
These Chillo Foods Snack Products Come in Six Options
3D-Printed Cocoa Drops
Dreidel Cocoa Drops are Printed with Real Cocoa and Really Spin
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Cereal-Inspired Protein Shakes
Koia Created a Trio of Sweet, Nostalgic Vegan Protein Shakes
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
On-the-Go Mini Cookie Packs
Partake Foods Cookies is Introducing Mini Packs for Easy Snacking
Revamped Plant-Based Foods
Jack & Annie’s is Introducing Improved Recipes for Frozen Options
Customizable Party-Size Snack Boxes
Sugarwish Intoduces a Party Size Option of Its Service
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Ramen-Infused Chocolates
This Alicja Confections Bar Combines Ramen and Chocolate
Cupcake-Flavored Chocolate Bars
Sprinkles Chocolate Bars Capture the Taste of Signature Treats
Austria-Inspired Snack Boxes
Universal Yums Boast Snack Adventures from Around the World
Allergy-Friendly Halloween Treats
Partake Foods Halloween Cookie Snack Packs Are Back
Pretzel-Creme Snack Packs
Funky Mello Launches a New Snack Pack Inspired by Old Snack Trends
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Nutritious Breakfast Bars
Eden's Sweets is Enhancing the Health Snack Industry
Magical Chocolatier Menus
IHOP's Wonka-Inspired Menu is Full of Whimsical Eats
Eco-Friendly Health-Conscious Dog Toys
These Cosmos Snack Shack Toys Come in Two Styles
Meat-Free Dinosaur-Shaped Nuggets
NotChicken Dino Nuggets Have a Playful Profile
Dippable Plant-Powered Snacks
Sweet N’ Salty Dippsterz Combines Pretzels & Marshmallow Creme
Springtime-Themed Snack Cakes
The Tastykake Easter Packaging Encourages Gifting
In-Flight Taste Tests
The Great Kiwi Snack Off Will Determine Air New Zealand's Onboard Snacks
Chocolate-Covered Toffee Popcorns
Poppets Launches a New Chocolate Toffee Popcorn Flavor