This list of February 2023 toys trends covers innovative releases over the last month from branded toys, toys for young children, and toys for consumers of all ages.
For modern children's toys, the Xplora X6Play is a modern feature-packed smartwatch for children aged 4 to 11. This helps introduce children to smart technology in a safe and closed way. That is to say that, while this device has a camera, a clock, and calling features, it does not have an internet browser or other ways of accessing online media.
On the all-ages side of things, the LEGO Multi-Tool is a swiss army knife-inspired tool for building LEGO models. The toy is equipped with necessary LEGO tools such as a brick separator, a magnifying glass, a technic axle, and more. This is an excellent pocket-sized tool for kids just getting into LEGO, and for adults experienced with advanced LEGO kits alike.
Top 35 Toys Trends in February
35
Inclusive Barbie Dolls
Barbie Releases First-Ever Chelsea Doll with Scoliosis
34
Building Block Tech Stations
The Conceptual 'LEGO Brick' Wireless Charger Platform is Toy-Like
33
Modular Magnet Game Controllers
The 'PhoCo' Pocket Gaming Controller by Aryan Vijay is Ultra-Thin
32
Digital Board Game Devices
Arcade1Up's Infinity Game Board Offers Hundreds of Tabletop Games
31
Superhero Motorcycle LEGO Sets
LEGO Group Announced the Batman Batcycle LEGO Set
30
Playful Thermal Printer Cameras
The Children’s Print Camera by Koool Design is Easy to Use
29
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
28
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
27
Buildable Flower Puzzle Sets
The New LEGO Flower Sets Include Dried Floral Designs
26
Fully Functional Blocked-Car Sets
LEGO Launches a New 1466-Piece Set of the Ford GT Model
25
Conversational AI Companions
CATI is a Soft Plush Toy Robot Debuting at CES 2023
24
Playful Coding Pets
Pyxel Helps Kids Program Actions, Expressions, Tricks & Sounds
23
Japanese Toy-Inspired Vibrant Timepieces
The G-Shock Line Expands with the New G-B001 Timepieces
22
Emotional Support Plushies
WDYM Just Launched a New Doll for Kids and Its Called Ouch & Oops Plush
21
Tetrahedral Desk Puzzles
Revision Designs The Tetra Desk Toy for Craighill
20
Interactive Puppy Playsets
Moose Toys' My Puppy's Home Helps Kids Prepare to Bring Home a Puppy
19
Functional Swiss-Army Toy Tools
Tall Brick Guy Creates the Usable new LEGO Multi-Tool
18
Customizable Child Smartwatches
The X6Play Smartwatch is a CES 2023 Innovation Award Honoree
17
Architecture-Inspired Legos
Brooklyn Studio & Steve Mayes Debut Brooklyn's Architectural History
16
Mini Moon Rovers
Sora-Q is a Tiny Robot for Exploring the Lunar Surface
15
Calming Stacking Stone Toys
The Calm Club Relaxing Wooden Stacking Stones are Soothing
14
Customizable Robot Dogs
Dog-E Launched at CES 2023 to Reimagine Robot Toys
13
Flight Simulation Gaming Controllers
The Yawman Arrow Features Advanced Flight Controls
12
Cozy Cabin 3-Dimensional Puzzles
The A-Frame Cabin LEGO Set is in Works and is Set to Launch Soon
11
Pixelated Tile Toy Sets
The 'VOXART' Click Tile Construction Set is Easy to Build and Customize
10
Stealth Vigilante Vehicle Toys
The LEGO Technic Batcycle Mimics the Bike from The Batman
9
Cartoon Cappuccino Toys
Hello Kitty Cappuccino is a Multi-Sensory Interactive Toy
8
Sitcom-Inspired Figurine Sets
These Little People Collector Sets Pay Homage to Classic Shows
7
Compact Gel Capsule Blasters
The NERF PRO GELFIRE LEGION BLASTER Comes with 5,000 Rounds
6
Retro-Style Game Controllers
NYXI Brings the Original GameCube Controller to the Nintendo Switch
5
Loot Bag-Ready Chocolates
The Kinder Joy Birthday Pack Has 15 Individual Eggs Per Pack
4
Flexible Family-Friendly Card Games
UNO Announces a New Game Called UNO Flex
3
Word-Shouting Party Games
Really Loud Librarians Entertains Pairs and Parties Alike
2
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
1
Add-On LEGO Promotions
LEGO is Offering a Free Blacktron Cruiser with a $190 Order
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Pocket-Sized Collectible Compacts
Polly Pocket x GCDS Fuses Play, Luxury & Nostalgia
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Space-Themed Screen-Free Learning Platforms
Boppo Has Introduced the Our Solar System Toppo
Imaginative Buildable Magazines
LEGO and WALLPAPER Presents the Over The Moon Magazine
Sci-Fi Series Toy Sets
The LEGO x Stranger Things Sets Include the Creel House and More
Adult-Focused LEGO Building Sets
LEGO Launched a New Mario Kart - Luigi & Mach 8 Series
Sci-Fi Film Toy Sets
LEGO Icons Project Hail Mary Set Arrives in March
Collectable Wellness Products
The SpoiledChild X Jeremy Scott Drop 2 Offers the Future of Wellness
Playful Oral Care Kits
The Build-A-Brush Starter Kit Turns Daily Brushing into a Creative Activity
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Interactive Gaming Cubes
The Rubik’s WOWCube Combines Digital Play with Tactile Puzzle Mechanics
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Screen-Free Play Companions
Fabli Creates an Immersive World of Storytelling, Music and Games
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Multipurpose Children's Pillows
Kid Cubes are the Playful Pillows Every Child Will Love
Brick Toy-Inspired Jewelry
Studio GOGO's LEGO-Inspired Jewellery is Made to Be Played With
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Building-Block-Inspired Bag Capsules
Herschel x LEGO® Partner for a Back-to-School Collection
AI Companion Toys
Haivivi Announced the Launch of a Full Core Product Line and Brand-New Toys
Cute AI-Powered Companions
Luka AI Cube and the Luka Robot Take Center Stage at CES 2026
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Interactive Educational TV Games
LeapFrog LeapMove Has a Webcam-Like Design
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Always-On 4G Kids Smartwatches
The TCL MOVETIME MT48 Has Dual Frequency GPS and More
Kid-Safe AI Smartwatches
The Pinwheel Watch Offers a Parent-Monitored PinwheelGPT Chat App
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Interactive Holographic Companions
Imagix is a A First-of-Its-Kind Friend for Kids
STEM-Driven Building Block Kits
These LEGO Education Science Kits Come in Four Options
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Cellular-Connected Kids Smartwatches
The Garmin Bounce 2 Offers GPS and 4G LTE Connectivity
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Interactive Screen-Free Games
Spin & Play® Encourages Physical Activity and Cognitive Development
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
Dinosaur Tile STEAM Toys
Clixo's Dino Adventure Pack Encourages Screen-Free Holiday Play
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Gen Alpha Bath Brands
Splash Makes Fun Shampoo, Body Wash, Lotion for Kids Four to 10
Children-Focused Tech Lines
MyFirst Specializes in Technology Products for Children
Modular Gaming PC Tablets
ONEXPLAYER X2 Mini Combines Handheld Controls with Laptops and Tablets
Movie-Inspired Digi-Pets
The Star Wars Tamagotchi Lets You Shape Anakin Skywalker’s Fate
Competitive Toy-Inspired Circuits
The BEYBLADE X World Championship Partners with Walmart
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Junior Kitchen Products
KitchenAid Kids Helps Children Participate in Age-Safe Cooking Experiences
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Anthropomorphized Gaming Systems
The 'Playdate' Handheld Gaming Device Has a Charming Function
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Backyard Electric Ride-Ons
Garvee Launched its 'Ride-On Toys Collection'
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Kid-Friendly Press-On Nails
Pressies by Olive & June are Designed and Fitted for Kids and Tweens
Keyboard-Style Cap Collectibles
Clickeez Snap Together to Create Custom Fidget Keychains
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Cartoon Creature Building Blocks
The LEGO® Pokémon Sets Feature Iconic Characters
Kid-Friendly Sport Smartwatches
The WeariQ Kids Smartwatch is Low-Cost Yet Advanced
Multi-Year Footwear Partnerships
Nike and LEGO Team Up for a New Kid-Centric Collaboration
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Virtual Pet-Themed Backpacks
Tamagotchi Introduces the All-New Adventure Companion Backpack
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Walking-Assist Wearable Robots
WIM KIDS Won a Digital Health CES 2026 Innovation Award
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Tech-Enriched Sports Equipment
The 'GOAL' Concept by Yewon Lee Encourages Physical Activity
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Modular Space Toys
Lego Space Exploration Telescope Set Transforms to Telescope, Microscope & UFO
Comprehensive XR Lineups
Goertek Spotlights Its Extended Reality Range at CES 2026
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Modular Dog Toys
WAGLAB PlayStack Has Interchangeable Parts Like The Squiggle and The Bully
Hybrid Indoor Play Spaces
Jumpin' Jellybeans Expertly Merges Play with Wellness
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Toy Building Block Exhibits
WOW will Host an Immersive BrickWorld Ft. LEGO Exhibition
Building Block Game Consoles
LEGO and Nintendo are Releasing a Game Boy Building Block Set
Screen-Free Audio Toys
Qubitunes Helps Kids Create Their Own Audio Adventures
Crystal Floral Arrangement Kits
Cra-Z-Art's DIY Crystal Floral Kits Double as Decor for All Ages
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Gaming Fandom Activations
LEGO® Code Break Arrives in San Diego with a Larger-Than-Life Vault
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Buoyant Toy Spots
Tom Holland Stars in LEGO's Imaginative 'Never Stop Playing'
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Interactive Mealtime Plates
Tej Belkhode Designs the Platoo Interactive Sensory Meal Plate
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Kid-Friendly Hybrid Phones
The HMD XploraOne Has a Range of Simple Features
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Remote-Accessible Parenting Phones
The Fusion X1 From HMD Enables Remote Monitoring
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Teen-Targeted Smartphone Models
The HMD X1 Offers Great Features with Parental Controls in Focus
Safety-Focused Kids Smartwatches
The Gabb Watch 3e Offers GPS Tracking and Phone-Style Calling
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Brick Toy Revivals
LEGO’s new Game Boy set includes Mario & Zelda-inspired cartridges
All-in-One Splash Pads
The Turtle Splash & Bubbles is a Splash Pad and Bubble Maker in One
Modular STEM Displays
LEGO Celebrates the Evolution of STEM with an Architectural Set
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Wacky Design Smartphones
Nothing, Motorola, and Others Embrace Playful Phone Experimentation
Digital Dinosaur Toys
Bitzee Jurassic World Helps Kids Nurture, Feed & Care for Baby Dinos
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Heart-Shaped Puzzle Sets
LEGO Lets Users Create their Buildable Valentine's Day Hearts
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Handheld Voice Recorder Toys
Smith Brands Introduced talkBAK at the Toy Fair New York
Adorable Mini Instant Cameras
The Retro Digital Toy Camera Brings Tiny Photo Capture to Keychains
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Animal-Tracking Plush Toys
Fahlo Fuses Playful Technology and Wildlife Conservation
Water-Activated Pet Toys
Luki Lab's Blossom Pets Reveal Vibrant Colors When Misted
Events-Focused Retail Spaces
The Brick Spot from LEGO Group Features Interactive Party Elements
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Console-Collectible Toy Figurines
The PlayStation x BE@RBRICK 400% Celebrates Gaming Iconography
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Kindergarten-Focused Hands-On Learning Solutions
LEGO® Education Science Enhances Learning
Toy Trading Platforms
Toy Trader App Lets Families Trade Toys, Clothes, and Gear Without Cash
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Cooperative Building Games
Lego Voyagers is a Puzzle-Based Construction Game
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Family-Friendly AI Shopping Assistants
Duckymaze's New Tool Interacts with Voice & Text Prompts
Buildable Kids Headphones
The Kibu Headphones Introduce a Modular Audio Kit Made for Children
Compact Mineral Display Sets
LEGO Ideas Mineral Collection Brings Six Sparkling Gems to Life