From blood donation to the preservation of National Parks, the February 2022 social good trends demonstrate some of the creative ways brands are raising awareness for good causes.
While Krispy Kreme may be best known for its donuts, the brand recently made headlines for helping to combat the nationwide blood shortage. For a whole week, the brand offered a free dozen of the brand's 'Original Glazed' donuts to those who donated blood – a major highlight of the February 2022 food trends.
Another company known for its sweet treats also waves for supporting another newsworthy cause: the preservation of National Parks. To support the cause, Ferrero released limited-edition Kinder Joy National Park Foundation eggs, which aimed to teach kids about animals that can be found throughout North America and the National Parks where so many of those species live.
Top 70 Social Good Trends in February
From to Blood-Drive Donuts to Wildlife Education Treats:
Katherine Pendrill — Feb 5, 2022 — Social Good
70
Tent-Safe DIY Heaters
Heater Bloc Shared a Free Guide to Create DIY Heaters for the Unhoused
69
Facemask Upcycling Initiatives
University Researchers Have Created Batteries from Old Facemasks
68
Interactive Education Toys
The 'Ironing Time Learning Set' Teaches Colors, Shapes, and Numbers
67
Mathematics Activity Kits
The ‘Numberblocks MathLink Cubes 1–10 Activity Set’ Has 30 Activities
66
Temporary Refugee Housing
Atelier Craft and ICI! Completed the Aire de Repos Shelters in Paris
65
Floating Recycled Tennis Courts
Parley and adidas Built a Tennis Court Over the Great Barrier Reef
64
Animal-Inspired Sensory Toys
'Spike the Fine Motor Hedgehog Fidget Friend' Has Six Ways to Fidget
63
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
62
Inclusive Label Printers
The Braille Label Maker Creates Labels for the Visually Impaired
61
Plant-Based Watch Straps
WoodWatch Has Launched the World's First Cactus Leather Watch Strap
60
Indigenous Cannabis Producers
Seven Leaf Boasts Great Cannabis Born from Mohawk Tradition
59
Seasonal Senior Subscription Boxes
MySenior Subscription Box Has Practical Gifts and Necessities
58
Climate Change-Inspired Installations
'The Melted Gondola' Can Be Viewed on Top of Ajax Mountain
57
Augmented Reality Educational Apps
This App Lets Teachers & Learners Create Complex Virtual Worlds
56
Teen Driving Safety Programs
Michelin Improves Teen Drivers’ Safety With #GoldenGauge Program
55
Fashion-Forward Sustainable Apparel
The Phoenix Brand Aims to Protect the Planet and its People
54
Long Reach Hair Brushes
This Adaptive Paddle Brush Features Velcro Hand Straps
53
Arctic Portal Installations
Greenpeace is Broadcasting Live Antarctic Footage in London
52
Female-Empowering Mindset Apps
The Ana App is a Personalized Women's Mindset Coach by Roxy Earle
51
Design Activity Sets
Eeboo’s Challenges with Form & Color Teach the Fundamentals of Design
50
Hands-On Learning Activities
The 'Learning at Home Literacy Kit' Has 54 Educational Activities
49
4-in-1 Learning Toys
The ‘Sorting Surprise Picnic Baskets’ is Perfect for Kids Aged 3 to 7
48
Wildlife Education Chocolate Treats
Kinder Joy National Park Foundation Eggs are Limited-Edition
47
Powdered Egg Substitutions
Researchers in Finland Have Developed a Suitable Egg White Alternative
46
Magnetic Educational Activities
The ‘Reading Readiness Activity Set’ Has 28 Reading Activities
45
Curated Ethical Investment Apps
This App Lets You Grow Your Money In Socially Committed Portfolios
44
Water-Conserving Beers
Sinagua Malt Has Saved 425 Million Gallons of Water with Its Efficient Crop
43
Female Empowering Chocolates
Seattle Chocolates Has Partnered with Supports Girls Inc
42
Accessibility Awareness Juice Labels
Pressed's Artist-Created Labels Support Food Accessibility
41
Desert-Inspired Sports Sneakers
The 'XT-Wings 2 Sirocco' Are Made for Marathon des Sables Runners
40
Festive Truck Tours
The 'Coca-Cola Canada Holiday Truck Tour' Promotes Cheer and Togetherness
39
Social Good Puzzles
The ‘Derrick Adams X Dreamyard’ Puzzle Aims to Empower Youth
38
Emotional Development Toys
The ‘Expression Blocks Wooden Blocks’ Promotes Fine Motor Skills
37
Horse-Supporting NFTs
VisitLex Has Launched a Collection of Horse NFTs in a New Humorous Campaign
36
Charitable Music Boxes
The ‘Wooden Mushroom & Fairy Music Box’ Helps Feed Children in Need
35
Luxury Animal Protective Initiatives
Prada Welcomes the New Year with the Tiger Protection Project
34
Art-Inspired Plush Toys
The ‘Build-A-Bear X Van Gogh Museum Sunflowers Bear’ is a Collectors Item
33
Charitable Valentine’s Day Activities
‘Aw Shucks!’ is a Hands on Food Experience
32
Anti-Social Media Censorship Petitions
25 Women's Health Brands Band Together to Empower Women
31
Children Coding Toys
The ‘Coding Critters Magicoders’ Has a Unicorn and Dragon Toy Set
30
Charitable Reusable Bags
The Community Bag and Giving Tag Program Has Been Relaunched to Give Back
29
Parks-Themed Wrapping Paper
Parks Project Wrapping Paper Supports Nature Preservation and Parks
28
Rainforest Protection Peanut Butters
Whole Earth's Special Peanut Butter Helps to Plant Trees
27
Animal Equity Beauty Campaigns
Skin Proud Launched the 'Cowfunding' Campaign to Support Animals
26
Solvent-Based Carbon Recapturers
UT Austin and Honeywell Will Commercialize Carbon Recapture Tech
25
Blood Donation Donut Promotions
Krispy Kreme is Offering a Free Dozen to American Red Cross Donors
24
Asian-Celebrating Social Media Initiatives
Netflix Has Launched 'Golden' to Celebrate Talent
23
Hair Diversity Campaigns
Dove Launched the CROWN Campaign to Support Diversity for Textured Hair
22
Social Good Lotteries
The National Lottery Supports Good Causes with Its National Lottery Projects
21
Toddler Development Activity Books
The ‘My Quiet Book Activity Book’ Teaches Kids Basic Skills
20
Singaporean Climate-Positive Initiatives
Singapore Has Stated that it Wants Efficient Data Centers
19
Youth Mentorship Cosmetic Initiatives
Monat's Limited-Edition Duo Supports Youth Education
18
Restaurant-Branded Scholarships
The ‘Carl N. & Margaret Karcher Founders' Scholarship’ has Opened
17
Online Carbon Removal Platforms
BeZero Carbon Allows Consumers to Purchase Direct Carbon Removal
16
Food-Inspired Children’s Games
The ‘Noodle Knockout Fine Motor Game’ Requires Two to Four Players
15
Astronomy-Based Children's Toys
The ‘Inflatable Solar System Set’ Tangibly Teaches Astronomy
14
Accessible Sports Initiatives
Under Armour's Initiatives Utilize Pathways, People, and Performance
13
Reading Comprehension Tools
The ‘Fingerfocus Highlighter Follow-Along Friends’ Makes Reading Easy
12
Accelerated Carbon Capture Initiatives
Carbon America Has Received Funding to Advance Its Systems
11
Immersive Nature Documentaries
‘ecosphere’ is aThree-Part Oculus Quest Documentary Series
10
Cannabis Blood Bank Initiatives
The Pot for Plasma Campaign Offers Blood Donors Free Cannabis
9
Empowering Homeless Youth Initiatives
‘TradeWorx’ Helps Youth Gain Experience and Skills
8
Charitable Coffee Blends
For Every Bag of the ‘Wish Blend’ Sold, $1 Will Be Donated
7
Violence-Combating Football Collaborations
adidas and Arsenal Drop the No More Red Initiative
6
Inclusive Sports Initiatives
Scotiabank’s ‘Hockey for All’ Focuses on Inclusive Sports Play
5
Music Mental Wellness Programs
The ‘Songwriter Assistance Program’ Provides Access to Resources
4
Skincare-Branded Scholarships
Lubriderm's Skin Scholarship Program Helps Hispanic Students
3
Rapper-Backed Housing Ads
Realtor.com & Big Boi Team Up for 'Our First Big Boi House' Campaign
2
Charity-Focused Gaming Events
'Awesome Games Done Quick' Has Raised $3.4 Million for Charity
1
Accountancy Exam Prep Apps
This App Offers Tailored Study Plans For Budding Chartered Accountants
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Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Delicious Halloween-Themed Donuts
The Mister Donut Misdo Halloween Collection Has a Ghostly Theme
Florally Inspired Donuts
These Krispy Kreme Japan Donuts are Arriving for Spring
Children's Show Donut Ranges
The Krispy Kreme x Sesame Street Doughnuts are Only in Japan
Adorable Valentine's Day Donuts
The Dunkin' Valentine's Day Offerings Include Donuts and More
Festive Green Donut Collections
Krispy Kreme Announced its Four New Donuts for St. Patrick's Day
Fairtrade Easter Candy Collections
The Divine Easter 2024 Collection is Packed with Spring Treats
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Educator-Supporting Fruit Snack Campaigns
Welch's 'Give Fruitfully' Campaign is Teacher-Focused
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Social Ghosting Donut Campaigns
The Krispy Kreme Ghosted Box Encourages Relationship Rekindling
Collaboration Candy Bar Donuts
Krispy Kreme KitKat and Aero Doughnuts Come in Two Varieties
Shareable Golden Biscuits
Nutella's #BiscuitsNBesties Celebrates Social Activity Groups
Vibrant Unicorn-Themed Donuts
The PrettyLittleThing x Krispy Kreme Range Has Three Options
Giant Barrel Cabins
Bush's Beans & National Park Foundation are Letting Fans Stay in a Giant Bean
Plant-Based Breakfast Challenges
Silk's Feel Planty Good Challenge Winner Gets Breakfast for Life
Eclipse-Themed Cookie Donuts
Krispy Kreme Previews a New Donut Inspired by the Total Solar Eclipse
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Action Film Retailer Snacks
These New Circle K Products Celebrate Godzilla x Kong: The New Empire
Easter-Themed Doughnut Collections
Krispy Kreme Launches a New Easter Doughnut Lineup
Donut-Inspired Skincare Sets
Truly Beauty Recently Launched the Glazed Donut Skin Set
Sci-Fi-Themed Donut Collections
These Pinkbox Doughnuts Star Wars Day Treats Arrive This May
Sustainable QSR Merch Launches
Starbucks Releases Eco-friendly Merch and More for Earth Month
Tasty Coronation-Themed Donuts
The Krispy Kreme Coronation Doughnuts Celebrate the Royal Event
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Autumnal At-Home Baking Products
These Nestlé Toll House Seasonal Products Come in Several Options
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Upcycled Ice Cream Desserts
Salt & Straw's Pints of the Month Help to Reduce Food Waste
Collaboration Candy Brand Donuts
The Krispy Kreme x Kasugai Collection is Packed with Flavor
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Collaboration Heart-Shaped Donuts
The Godiva x Mister Donut Premium Heart Collection is Decadent
New Year-Inspired Snack Boxes
TokyoTreat New Year's Box Offers Special Snacks for the Season
Collaboration Easter Candy Collections
The Frankford Candy Easter Collection is Packed with Treats
Co-Branded Daylight Savings Giveaways
Klondike & Instacart Unveil a Surprise This Daylight Savings
Miniature Springtime Donuts
Krispy Kreme Spring Minis Donuts Have Arrived in Four Flavors
Complimentary Soup Trucks
The Good Humor Soup Truck is Sharing Free Soup in NYC
Celebratory Anime Donut Ranges
These Krispy Kreme x Pokémon Donuts are Arriving in South Korea
Gut-Friendly Cookies
Toto Foods' Feel-Good Cookies Avoid Inflammatory Ingredients
Collaboration Cafe Brand Bracelets
The Little Words Project x Dunkin’ Collection is Coffee-Themed
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Celestial Cookie-Topped Donuts
The Krispy Kreme Total Solar Eclipse Doughnut is Celebratory
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Branded Candy Easter Products
These Nestlé Easter Eggs Come in Two New Options for 2024
Sustainable Travel Retail Chocolates
The Nestlé Sustainably Sourced Chocolate Range is Flavorful
Mystery Cartoon Donut Collections
The Krispy Kreme Scooby-Doo Halloween Dozen is Tasty
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Stuffed Heart-Shaped Doughnuts
Krispy Kreme's You Color My World Doughnut is Valentine's Day-Ready
Freeze-Dried Candy Donuts
Shipley Do-Nuts' POPTASTIC do-nut Features Freeze-Dried Skittles
Celebratory Spring Blossom Donuts
Mister Donut Sakura Mochitto Doughnuts are Hanami Season-Ready
Country Singer-Inspired Donuts
The 'In the Air Doughnut' Was Created with Singer Kane Brown
Chocolatier Fundraising Programs
Purdys Chocolatier is Helping Canadians Support a Good Cause
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Indulgent Mother's Day Donuts
The Pinkbox Doughnuts Mother’s Day Donuts Come in Over 12 Varieties
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Off-Season Doughnut Campaigns
The Krispy Kreme Pumpkin Spice Doughnut is Back for April Fool's Day
Festive Social Campaign Cookies
The Tim Hortons Holiday Smile Cookie Supports Charities and More
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Vegan-Certified Doughnut Lines
Krispy Kreme Launches a New Vegan Doughnut Collection for Veganuary
Free-From Dessert Donuts
Planet Bake's Red Velvet Cake Donut is Sugar-Free & Gluten-Free
Super Bowl-Themed Doughnuts
Pinkbox is Selling Big Game Doughnuts for the Super Bowl
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Collaboration Candy Bar Treats
Butterfinger and Circle K Partnered on New Food and Beverages
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
QSR Donut Partnerships
McDonald's and Krispy Kreme Have Teamed Up for a Cafe Trial
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Kindness-Promoting Local Business Markets
KIND Snacks hosts the KINDness Market in Toronto
Swirled Bunny Face Cakes
Paris Baguette is Selling a Bunny Face Chocolate Cake This Easter
Leap Day Donut Promotions
This Krispy Kreme Leap Day Promotion is Only Available on February 29
Land Conservation Campaigns
Kodiak Introduces the Latest Installment of the Keep It Wild Campaign
Sports-Inspired Philanthropic Culinary Events
GANYOUth Has Announced Taste of the NFL
Plant-Powered Breakfast Clubs
Violife's Wiiildy Good Breakfast Club Treats Consumers to a Meal
Romantic Gifting-Ready Baked Goods
The Insomnia Cookies Valentine's Day Offerings are Celebratory
Limited-Edition Harvest Season Donuts
The Krispy Kreme Premium Nagoya Donuts are Only in Japan
Branded Rest Stops
Kinder Bueno's Summer Gets Bueno Program Includes a Special Destination
Vegan-Friendly Donut Ranges
These Krispy Kreme Australia Vegan Donuts Come in Two Flavors
Artisan-Inspired Springtime Easter Treats
These Brach’s Easter Products are Limited-Edition
Festive Easter Treat Menus
Tim Hortons Launches Two Menu Items Featuring Cadbury Mini Eggs
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Patriotic Americana Pastry Collections
Pinkbox Doughnuts Fourth of July Donuts Arrive Next Week
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Chocolate Bar Brand Doughnuts
Krispy Kreme and Hershey's Just Unveiled the Chocomania Collection
Mother's Day Donut Collections
Krispy Kreme Minis for Mom Come in Three Flavors
Concert Ticket Giveaways
Susiecakes Recently Ran a Contest, Featuring Taylor Swift Tickets
Limited-Edition Coronation Donuts
The Donutelier Coronation Doughnuts are Fit for Royalty
Spring-Themed Cookie Doughs
These Pillsbury Spring Seasonal Cookie Doughs Come in Three Options
Seasonal Charitable Chocolatier Campaigns
Lindt & Sprüngli Will Donate £1 for Every Teddy Sold
Iconic Candy-Covered Donuts
The Krispy Kreme M&M’s Collection is a First-Time Collaboration
Better-for-You Donut Holes
DEUX's Glazed Donuts are Boosted with B12 & L-Theanine
Monthly Pancake Promotions
IHOP Pancake of the Month Kicks Off February1, 2024
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Viral Easter-Themed Donuts
Internet Sensation Donutelier Debuts an Easter-Themed Donut Collection
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Springtime Avian Donuts
The Krispy Kreme Japan Milky Shimaenega Donuts Pay Homage to the Bird
Golden Patty's Day Donuts
Krispy Kreme's New St. Patrick's Day Donuts Feature a Good as Gold Theme
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Revamped QSR Coffee Lineups
Krispy Kreme is Introducing Richer Roasts and Better Beans for Coffee
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Specialty Irish-Themed Donuts
The New Krispy Kreme St. Patrick’s Day Donuts Come in Four Options
Social Good Holiday Initiatives
This Holiday Season Milo's Tea is Donating to Feeding America
Heart Health Candy Partnerships
Essential Candy and Enduring Hearts Have Partnered for Heart Month
Collaboration Holiday Baking Kits
These Holiday Baking Kits Come in Four Varieties
Sugar-Free Vegan Donuts
Ankerbrot & NEOH Launched a No-Added-Sugar Donut Just in Time for Lent
Decadent Free-From Donuts
Planet Bake's Plant-Based Donuts are Grain-Free & Sugar-Free
Adoption Support Candy Campaigns
This Trolli Campaign Supports The Petfinder Foundation
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Mini Springtime Donuts
Krispy Kreme's Spring Mini Doughnuts Add a Touch of Sweetness to the Season
Swirled Pumpkin Spice Donuts
Krispy Kreme is Adding a Pumpkin Spice Cheesecake Swirl Doughnut
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Amphibious Leap Day Doughnuts
Voodoo Doughnut Created a Leapling Doughnut for Leap Day
QSR Donut Collaborations
McDonald's Plans to Stock Krispy Kreme Donuts at Chains Across the Nation
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Cafe-Inspired Seasonal Donuts
The Krispy Kreme Flavors of Fall Collection Has Three New Offerings
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Springtime-Themed Snack Cakes
The Tastykake Easter Packaging Encourages Gifting
Alcohol-Free Charity Fundraisers
Canadian Cancer Society Hosts 9th Dry Feb for Cancer
Patriotic Americana Donuts
The Krispy Kreme Stars and Stripes Dozen is Here for the Fourth of July
Cookie-Themed Donut Ranges
The Krispy Kreme Cookie Blast Doughnut Collection Has Four Options
Complimentary Donut Cafe Promotions
This Dunkin' National Donut Day Promotion Offers a Free Treat
Breast Cancer Awareness Coffees
Blenz Coffee Hosted a Charitable Donation Campaign
Sweetly Finished QSR Biscuits
Krystal Donut-Glazed Biscuits are Sweet, Soft and Buttery
Shark-Themed Donut Collections
Duck Donuts Created a Shark Assortment for Shark Week
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Festive Jelly Donut Assortments
Duck Donuts Launches the New Holiday Assortment Jelly Donuts
Seasonal Halloween-Themed Donuts
Krispy Kreme Debuts a Halloween Doughnut Collection for October
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Back-to-School Loyalty Sweepstakes
The Good Rewards Anniversary Sweepstakes is Launching Now
Charitable Candy-Inspired Pins
The Love Hearts Pin Badges Benefit the Alzheimer's Society