From blood donation to the preservation of National Parks, the February 2022 social good trends demonstrate some of the creative ways brands are raising awareness for good causes.
While Krispy Kreme may be best known for its donuts, the brand recently made headlines for helping to combat the nationwide blood shortage. For a whole week, the brand offered a free dozen of the brand's 'Original Glazed' donuts to those who donated blood – a major highlight of the February 2022 food trends.
Another company known for its sweet treats also waves for supporting another newsworthy cause: the preservation of National Parks. To support the cause, Ferrero released limited-edition Kinder Joy National Park Foundation eggs, which aimed to teach kids about animals that can be found throughout North America and the National Parks where so many of those species live.
Top 70 Social Good Trends in February
From to Blood-Drive Donuts to Wildlife Education Treats:
Katherine Pendrill — Feb 5, 2022 — Social Good
70
Tent-Safe DIY Heaters
Heater Bloc Shared a Free Guide to Create DIY Heaters for the Unhoused
69
Facemask Upcycling Initiatives
University Researchers Have Created Batteries from Old Facemasks
68
Interactive Education Toys
The 'Ironing Time Learning Set' Teaches Colors, Shapes, and Numbers
67
Mathematics Activity Kits
The ‘Numberblocks MathLink Cubes 1–10 Activity Set’ Has 30 Activities
66
Temporary Refugee Housing
Atelier Craft and ICI! Completed the Aire de Repos Shelters in Paris
65
Floating Recycled Tennis Courts
Parley and adidas Built a Tennis Court Over the Great Barrier Reef
64
Animal-Inspired Sensory Toys
'Spike the Fine Motor Hedgehog Fidget Friend' Has Six Ways to Fidget
63
Braille ID Skincare Packaging
Humanist Beauty is a "Radically Inclusive" Beauty Brand
62
Inclusive Label Printers
The Braille Label Maker Creates Labels for the Visually Impaired
61
Plant-Based Watch Straps
WoodWatch Has Launched the World's First Cactus Leather Watch Strap
60
Indigenous Cannabis Producers
Seven Leaf Boasts Great Cannabis Born from Mohawk Tradition
59
Seasonal Senior Subscription Boxes
MySenior Subscription Box Has Practical Gifts and Necessities
58
Climate Change-Inspired Installations
'The Melted Gondola' Can Be Viewed on Top of Ajax Mountain
57
Augmented Reality Educational Apps
This App Lets Teachers & Learners Create Complex Virtual Worlds
56
Teen Driving Safety Programs
Michelin Improves Teen Drivers’ Safety With #GoldenGauge Program
55
Fashion-Forward Sustainable Apparel
The Phoenix Brand Aims to Protect the Planet and its People
54
Long Reach Hair Brushes
This Adaptive Paddle Brush Features Velcro Hand Straps
53
Arctic Portal Installations
Greenpeace is Broadcasting Live Antarctic Footage in London
52
Female-Empowering Mindset Apps
The Ana App is a Personalized Women's Mindset Coach by Roxy Earle
51
Design Activity Sets
Eeboo’s Challenges with Form & Color Teach the Fundamentals of Design
50
Hands-On Learning Activities
The 'Learning at Home Literacy Kit' Has 54 Educational Activities
49
4-in-1 Learning Toys
The ‘Sorting Surprise Picnic Baskets’ is Perfect for Kids Aged 3 to 7
48
Wildlife Education Chocolate Treats
Kinder Joy National Park Foundation Eggs are Limited-Edition
47
Powdered Egg Substitutions
Researchers in Finland Have Developed a Suitable Egg White Alternative
46
Magnetic Educational Activities
The ‘Reading Readiness Activity Set’ Has 28 Reading Activities
45
Curated Ethical Investment Apps
This App Lets You Grow Your Money In Socially Committed Portfolios
44
Water-Conserving Beers
Sinagua Malt Has Saved 425 Million Gallons of Water with Its Efficient Crop
43
Female Empowering Chocolates
Seattle Chocolates Has Partnered with Supports Girls Inc
42
Accessibility Awareness Juice Labels
Pressed's Artist-Created Labels Support Food Accessibility
41
Desert-Inspired Sports Sneakers
The 'XT-Wings 2 Sirocco' Are Made for Marathon des Sables Runners
40
Festive Truck Tours
The 'Coca-Cola Canada Holiday Truck Tour' Promotes Cheer and Togetherness
39
Social Good Puzzles
The ‘Derrick Adams X Dreamyard’ Puzzle Aims to Empower Youth
38
Emotional Development Toys
The ‘Expression Blocks Wooden Blocks’ Promotes Fine Motor Skills
37
Horse-Supporting NFTs
VisitLex Has Launched a Collection of Horse NFTs in a New Humorous Campaign
36
Charitable Music Boxes
The ‘Wooden Mushroom & Fairy Music Box’ Helps Feed Children in Need
35
Luxury Animal Protective Initiatives
Prada Welcomes the New Year with the Tiger Protection Project
34
Art-Inspired Plush Toys
The ‘Build-A-Bear X Van Gogh Museum Sunflowers Bear’ is a Collectors Item
33
Charitable Valentine’s Day Activities
‘Aw Shucks!’ is a Hands on Food Experience
32
Anti-Social Media Censorship Petitions
25 Women's Health Brands Band Together to Empower Women
31
Children Coding Toys
The ‘Coding Critters Magicoders’ Has a Unicorn and Dragon Toy Set
30
Charitable Reusable Bags
The Community Bag and Giving Tag Program Has Been Relaunched to Give Back
29
Parks-Themed Wrapping Paper
Parks Project Wrapping Paper Supports Nature Preservation and Parks
28
Rainforest Protection Peanut Butters
Whole Earth's Special Peanut Butter Helps to Plant Trees
27
Animal Equity Beauty Campaigns
Skin Proud Launched the 'Cowfunding' Campaign to Support Animals
26
Solvent-Based Carbon Recapturers
UT Austin and Honeywell Will Commercialize Carbon Recapture Tech
25
Blood Donation Donut Promotions
Krispy Kreme is Offering a Free Dozen to American Red Cross Donors
24
Asian-Celebrating Social Media Initiatives
Netflix Has Launched 'Golden' to Celebrate Talent
23
Hair Diversity Campaigns
Dove Launched the CROWN Campaign to Support Diversity for Textured Hair
22
Social Good Lotteries
The National Lottery Supports Good Causes with Its National Lottery Projects
21
Toddler Development Activity Books
The ‘My Quiet Book Activity Book’ Teaches Kids Basic Skills
20
Singaporean Climate-Positive Initiatives
Singapore Has Stated that it Wants Efficient Data Centers
19
Youth Mentorship Cosmetic Initiatives
Monat's Limited-Edition Duo Supports Youth Education
18
Food-Inspired Children’s Games
The ‘Noodle Knockout Fine Motor Game’ Requires Two to Four Players
17
Online Carbon Removal Platforms
BeZero Carbon Allows Consumers to Purchase Direct Carbon Removal
16
Restaurant-Branded Scholarships
The ‘Carl N. & Margaret Karcher Founders' Scholarship’ has Opened
15
Astronomy-Based Children's Toys
The ‘Inflatable Solar System Set’ Tangibly Teaches Astronomy
14
Accessible Sports Initiatives
Under Armour's Initiatives Utilize Pathways, People, and Performance
13
Reading Comprehension Tools
The ‘Fingerfocus Highlighter Follow-Along Friends’ Makes Reading Easy
12
Accelerated Carbon Capture Initiatives
Carbon America Has Received Funding to Advance Its Systems
11
Immersive Nature Documentaries
‘ecosphere’ is aThree-Part Oculus Quest Documentary Series
10
Cannabis Blood Bank Initiatives
The Pot for Plasma Campaign Offers Blood Donors Free Cannabis
9
Empowering Homeless Youth Initiatives
‘TradeWorx’ Helps Youth Gain Experience and Skills
8
Charitable Coffee Blends
For Every Bag of the ‘Wish Blend’ Sold, $1 Will Be Donated
7
Violence-Combating Football Collaborations
adidas and Arsenal Drop the No More Red Initiative
6
Inclusive Sports Initiatives
Scotiabank’s ‘Hockey for All’ Focuses on Inclusive Sports Play
5
Music Mental Wellness Programs
The ‘Songwriter Assistance Program’ Provides Access to Resources
4
Skincare-Branded Scholarships
Lubriderm's Skin Scholarship Program Helps Hispanic Students
3
Charity-Focused Gaming Events
'Awesome Games Done Quick' Has Raised $3.4 Million for Charity
2
Rapper-Backed Housing Ads
Realtor.com & Big Boi Team Up for 'Our First Big Boi House' Campaign
1
Accountancy Exam Prep Apps
This App Offers Tailored Study Plans For Budding Chartered Accountants
Related Ideas
Italian Dessert-Inspired Donuts
The Krispy Kreme Passport to Italy Collection Has Three Treats
Social Good Valentine's Pizzas
Lou Malnati’s Pizzeria Partnered with Make-A-Wish
Rabbit-Themed Cafe Menus
Tim Hortons Spring Menu Includes Playful Merch
Park-Themed Yogurt Packaging
Stonyfield Organic & the NPF Teamed Up for 'Explore Organically'
Theatrical Film-Inspired QSR Offerings
Dunkin' x Wicked Partner for a Themed Menu
Collaborative Cafe Merch Collections
Dunkin' and Stoney Clover Lane Partnered for New Merch
Lucky Spring Donut Ranges
Krispy Kreme St. Patrick's Day Donuts Come in Four Variations
Fruity Cereal Milk Donuts
The Krispy Kreme x Fruity Pebbles Milk Donut Has a Breakfast-Like Taste
Seasonal Doughnut Collections
Krispy Kreme Launches Easter Basket Doughnut Collection
Romantically Playful QSR Menus
Dunkin’ Drops a Valentine’s Day Lineup
Collectible Treat Pop-Ups
The KIND Frozen Bar Enticed Visitors with Free Snacks & Labubus
Inclusive Valentine's Treat Ranges
The Hershey Valentine's Day Lineup Has Gifts for All
Valentine's Day Chocolate Campaigns
Godiva's 2026 Valentine's Day Campaign is Playful
Viral Chocolate Easter Eggs
Dubai Chocolate Inspired Melt's Pistachio & Kataifi Breton Egg
Branded Chocolate Donuts
The New Krispy Kreme Chocomania Collection is Made with Hershey's
Seasonal Strawberry-Filled Donuts
Krispy Kreme's New Strawberries and Kreme Donut Has Arrived
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Horror Movie-Themed Donuts
Krispy Kreme Night of the Skremes Donuts are Launching in the UK
Privileged Cookie Campaigns
Born of Two Icons Positions OREO Creme Egg as a "Nepo Cookie"
Indulgent Post-Holiday Donuts
The Krispy Kreme Winter Seasonal Collection Has Four Flavors
Shareable Chocolate Ice Creams
The Chocolatiers Series by Salt & Straw Brings People Together
Floral Springtime Donut Ranges
Krispy Kreme Japan Happy Flowers Donuts are Here Ahead of Spring
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Flavored Cashew Snacks
Octonuts Partnered with rePurpose Global to Combat Ocean Waste
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Branded Chocolate Donut Ranges
The Krispy Kreme Chocomania Collection Has Four New Donuts
Gluten-Free Convenience-Focused Donut Packs
Glonuts Expands Distribution with Misfits Market
Branded Frozen Desserts
Nutella Launches Premium Hazelnut-Cocoa Ice Cream Products
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Collaboration Cookie Spread Donuts
Krispy Kreme and Lotus Bakeries Announced Two New Treats
Elevated Easter Hunt Campaigns
The Cadbury Better the Hide, Better the Hunt Campaign is Joyful
Branded Chocolate Easter Eggs
The 2026 Nestlé Easter Products Interpret Classic Chocolate Flavors
Expansive Social Good-Focused Partnerships
Hyundai is Committed to Community Wellbeing
Seasonal Easter Mochi Donuts
Paris Baguette's 2026 Easter Lineup Features a Easter Egg Mochi Donut
Mystery Flavor Donuts
The 7-Eleven April Fools' Month Mystery Donut Shares a Surprise Flavor
Cost-Conscious Christmas Candy Collections
The Hershey Company Holiday Range is Here for 2025
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Halloween Candy-Inspired Donuts
The Krispy Kreme Trick or Treat! Collection Has Four New Products
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Matcha-Themed Donut Menus
The Krispy Kreme Grab Your Greens Menu Puts Matcha in the Spotlight
Social Good Butter Merchandise
The Kerrygold Butter Club Merch Will Benefit City Harvest
Cross-Brand V-Day Initiatives
McBride Sisters Collection & Ghirardelli Chocolate Partner for V-Day
Branded Retro-Inspired Wellness Houses
Lifeway Foods is Hosting a Special Pop-Up in Palm Springs
Chocolate-Based Product Lines
Ferrero Unveils New Products at its Dedicated Innovation Day
Spring-Themed Chocolate Brand Activities
Hershey’s Chocolate World Delights Families During Spring
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Charitable Granola Campaigns
Nature’s Path Initiates the 'Sweet 16 Acts of Love' Campaign
City-Honoring Chocolate Donuts
Stan’s Donuts and Fannie May Partnered to Celebrate Chicago
Space-Themed Doughnut Collaborations
Krispy Kreme Launched the Artemis II Space-Themed Doughnut
Complimentary Coffee Campaigns
Krispy Kreme and Joe Jonas Partnered for National Coffee Day
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Collaborative Chocolate Brand Donuts
The Mister Donut x Godiva Donuts are Here for Valentine's Day
Social Good Coffee Vans
Nespresso and Change Please Partnered to Help End Homelessness
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Blind Box Easter Treats
These New Sophiepops & Gumdrops Easter Products are Extra-Sweet
Sweet Cola-Flavored Donuts
The Voodoo Doughnut Cherry Cola Doughnut is Brightly Flavored
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Organic Breakfast Campaigns
Nature's Path Introduced a New Campaign with "Brother Nature"
Munchies-Satisfying Donuts
Voodoo Doughnut 4/20 Treats Celebrate the Cannabis Event
Golden Bunny Easter Collections
Ferrero's Kinder Joy is Running a Sweepstakes for Easter 2026
Classic Superhero-Inspired Donuts
The Krispy Kreme Hungry for Heroes Collection Has Three Treats
Caffeinated QSR Donuts
Shipley Introduces a New Caffeine-Infused Donut for a Morning Pick-Me-Up
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Food Service Employee-Focused Initiatives
SpotOn and Giving Kitchen Partner to Support Employees
Festive Holiday-Themed Doughnuts
Krispy Kreme is Rolling Out a St. Patrick's Day Collection
Cookie-Forward Branded Promotions
Panera Celebrated National Cookie Day in 2025
Boutique Wellness Cafe Pop-Ups
Truvia and Fuze House Work on the 'Sweeten Your Strength'
Massive Tree-Planting Initiatives
Dragonfly Energy Partners with National Forest Foundation
Seasonal Show-Stopping Donut Ranges
The Krispy Kreme Merry and Bright Range is Arriving in the UK
Football-Themed Donut Collections
The Krispy Kreme Championship Dozen is Arriving for Game Day
Golden Croissant Prize Hunts
Two Magpies Bakery Launches a Willy Wonka-Style' Promotion
Miniature Mother's Day Donuts
The Krispy Kreme Minis for Mom Collection Features Four Flavors
Spellbinding Donut Ranges
Harry Potter: Houses of Hogwarts x Krispy Kreme Collection is Magical
Artisanal Chocolate-Covered Dates
These Forest Feast Dates Come in Two New Flavors
Charming Moon-Inspired Donuts
The Krispy Kreme Sweet Tsukimi Full Moon Promotion is Only in Japan
Consumer-Driven Bread Products
Flowers Foods Expanded on Two Well-Known Bread Ranges
Patriotic Barbecue Donut Ranges
The Krispy Kreme Stars, Stripes & Sweetness Collection is Vibrant
Magical Limited-Time Treats
The Houses of Hogwarts x Krispy Kreme Collection Indulges Fans
Wish-Inspired Bake-Off Events
Fairmont and Make-A-Wish Launch the Bake-A-Wish Challenge
Romantic Convenience Store Promotions
7-Eleven Offers Discounts and Themed Confections for V-Day
Rewarding Ethical Chocolate Promotions
Tony’s Chocolonely and The Social Hub Amsterdam Partnered
Travel-Focused Summer Campaigns
good2grow Debuts National Sweepstakes & Partners with Pack Up + Go
Celebratory Branded Chocolate Donuts
This Krispy Kreme World Chocolate Day Treat is Extra-Sweet
Charity-Supporting Chocolate Campaigns
Lindt and NSPCC Teamed Up for the Holidays
Child Hunger-Curbing Campaigns
StarKist & Feed the Children Launch 'Put Child Hunger to Bed'
Video Game-Inspired Donut Collections
Krispy Kreme and Bandai Launch a Limited Collection
Fitness-Focused Food Drives
In March, Technogym Hosted the Let's Move & Donate Food Campaign
Collaborative Butter Pie Doughnuts
Krispy Kreme Just Unveiled the New Milk Bar Pie Doughnut
Athlete-Supporting Donut Initiatives
Tim Hortons Reintroduces its 'Special Olympics Donut'
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Food Banks-Supporting Chocolate Campaigns
Cadbury is Running the 'Make Every Bite Count' Campaign
Expansion Artisan-Style Donut Menus
The Krispy Kreme Menu Now Features Nine New Flavor Options
Seasonal Anime Donut Ranges
The Mister Donut Pokémon Donuts Feature Festive Options
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Grocery Donation Initiatives
Makers Nutrition is Supporting Friends of Karen with $1,000 Donation
Floral Pinkish Springtime Donuts
The Mister Donut Sakura Mochitto Donuts are Ready for Springtime
Artisanal Donut Shop Design
20/WOL Launched the 'Donut of Curiosity' Artistic Donut Shop
Charitable Hunger Relief Initiatives
Halo Top Makes a Charitable Contribution to Food Banks Canada
Nostalgic Gamer Donut Ranges
The Krispy Kreme x PAC-MAN Collection Celebrates the 45th Anniversary
Multifaceted Celiac Awareness Campaigns
MIGHTYLICIOUS Gluten Free Launches a Big Campaign
Seasonal Summer Donut Flavors
DonutNV Creates Buzz Through Limited-Time Offerings
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Charitable Pancake Fundraising Drives
Stacked Pancake & Breakfast House Runs Make Happy Tummies
Charitable Ice Cream Scoops
Culver's Will Hold its Annual Scoops of Thanks Day on May 7th
Springtime-Inspired Donut Ranges
Parlor Doughnuts Fresh Picked Dozen is Arriving for Springtime
Easter-Honoring Donut Ranges
The Krispy Kreme Hoppy Easter Collection is Arriving Now
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Valentine's Day-Ready Grocery Deals
Natural Grocers Debuts Valentine's Hot Deals
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Agricultural Education-Supporting Initiatives
Culver's Launches Its Annual Scoops of Thanks Day
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Free-From Frozen Chocolate Donuts
CRAVE Choccy Dodoughs are Arriving at Morrisons in January
K-Drama Bakery Promotions
The Rakuten Viki x TOUS les JOURS Promotion is Here for Valentine's Day
Celebration-Themed Donut Ranges
These New Parlor Doughnuts Treats are Arriving for Spring
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Interactive Food Bank Partnerships
Häagen-Dazs and GiftAMeal Partnered on a New Campaign
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
Collegiate-Themed Donuts
The Voodoo Doughnuts Braniac's Revenge Doughnut is Extra-Flavorful
No-ID Donut Promotions
Krispy Kreme Shared Free Original Glazed Donuts to Sweeten a Stressful Day
Charitable Camp Initiatives
Tim Hortons' Annual Camp Day Initiative Returns on July 16
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Socially Supportive Juneteenth Treats
Voodoo Doughnut Sprinkle Cakes for Juneteenth are Flavorful
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Charitable Qsr Campaigns
A&W Canada is Running the Burgers to Beat MS Day Campaign
Celebratory New Year's Donuts
Pinkbox Doughnuts New Year's Lineup is Available for Three Days Only
Week-Long Charitable Cookie Campaigns
Tim Hortons is Hosting a Week-Long Smile Cookie Campaign
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Canadian Charity-Focused Campaigns
Cobs Bread Launched Its Fifth Annual Doughnation Day™ Campaign
Breakfast-Themed Donut Ranges
The Voodoo Doughnut Breakfast Club Series is Playful
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Charitble Children-Supporting Initiatives
Dunkin’ Joy in Childhood Foundation Donates $1.6 Million
Indulgent Floral Donut Lines
The Mister Donut Sakura Mochitto Range is Arriving for Hanami Season
Sci-Fi-Themed Doughnut Lineups
Pinkbox Doughnuts is Celebrating May the 4th Be with You Day
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide
Social Good Gifting Ranges
The Virgin Experience Days Gifts for Good Collection is Purposeful
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Cause-Focused Brand Campaigns
This Year, Mini Rodini Challenged Black Friday
Complimentary Lifetime Cookie Campaigns
The Dirty Dough Free Treats for Life Giveaway is Tasty