UN goodwill ambassador Nicole Kidman is one of the many high-profile activists who combats domestic violence against women. According to the Associated Press, last Tuesday, Nicole Kidman presented UN Secretary-General Ban Ki-moon with an anti-domestic violence campaign that contained over five million signatures in honor of the International Day to Eliminate Violence against Women.
Awareness is the first step towards enacting change. The campaigns below are both controversial and shocking--and intentionally so. These ad campaigns and PSAs evoke emotion from their viewers and thereby become memorable. While high-profile activism from the likes of Reese Witherspoon and Nicole Kidman certainly help to further the fight against domestic violence, it's the shocking awareness campaigns below that make their message truly viral.
15 Shocking Domestic Violence Awareness Campaigns
11
Youth Shockvertising II
CONCEPT 'Don't Lose Control' Child Abuse Ad
10
Glow in The Dark Ads
Child Abuse Ads Show Hidden Images
9
Powerful PSAs
Sexual Abuse
8
Cattle Branding Kids
Shocking Ads Portray Impact of Child Abuse
7
Anti-Child Abuse Awareness
Children's Underwear in Lingerie Section
6
Hitting With Words
Domestic Violence: Verbal Abuse
5
Domestic Violence Ads
City of Hope
4
Movie Ratings on Foreheads
Domestic Violence Ads
3
Controversial Crystals
Domestic Violence Collection
2
Controversial Domestic Violence Campaigns
The Family Place
1
Awareness For Signs of Sexual Abuse
'Open Your Mouth' PSA
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The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Actress-Supported High Jewelry Campaigns
The Christian Dior 2025 Ad Spotlights Charlize Theron
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Resilience-Focused Youth Initiatives
Covenant House Toronto Launches ‘Home of the Unbreakable’
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Substance Use Narrative Shifts
The Missing Issue Offers a New Perspective on Celebrity Struggles
Mission-Driven Haircare
Burd Beauty is Devoted to Preventing Domestic and Teen Dating Violence
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
College-Focused Accessibility Campaigns
Apple Launched its 'I'm Not Remarkable' Video Ad
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Celebrity Brand Ambassadorships
UNIQLO Taps Cate Blanchett to Champion Its LifeWear Philosophy
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Sophisticated Luxury Fashion Campaigns
Louis Vuitton Taps Jennifer Connelly for Latest Campaign
Animal Welfare Campaigns
The Humane League Targets the Grocery Chain Food Lion
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
Mismatched Shoe Anti-Hate Campaigns
ALDO, Ensemble & Pact! Team Up for “Impossible” Pair Day
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Misaddressed Mailer Campaigns
Lancôme Intentionally Sent PR Packages to the Wrong Recipients
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
K-Pop Beauty Campaigns
Colgate Featured Icon IU in a New Oral Care Campaign
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Housing Crisis-Focused Campaigns
Habitat for Humanity Launched the Let’s Open the Door Campaign
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Aspirational Mother's Day Campaigns
Tiffany & Co. Boasts 'Strong Like Mom' Mother's Day Campaign
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Cinematic Haircare Campaigns
OLAPLEX Introduced its 'Designed to Defy' Campaign
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Women-Led Travel Journeys
Geographic Expeditions Launched its 'Women of the World Collection'
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Celeb-Headed Holiday Jewelry Campaigns
Tiffany & Co. Presents the 'Love is a Gift' Campaign
Awareness-Promoting Medical Initiatives
Newmedical Technology Emphasizes Care and Education
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Cinematic Valentine's Day Campaigns
Tiffany & Co.'s 2026 Valentine's Day Film Starred Adria Arjona
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Actress-Supported Luxury Haircare Companies
Kérastase Taps Demi Moore as Its Brand Ambassador
Anti-Water Waste Cleaning Campaigns
The Ecover 'Waste No Space' Campaign Encourages Conservation
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Women-Focused Health Programs
Miror Therapeutics Hosted the Women's Health Awareness Program
Athlete-Inspired Swimwear Campaigns
Kulani Kinis Debuts the Girls Who Go First with Zoë McDougall
Affectionate Cat Campaigns
SHEBA's Ignored to Adored Invites Cat Parents to Build Better Bonds
Emotional Mothers Day Ads
Apple's Mother’s Day Campaign Showcases Spatial Video's Emotional Power
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Communal Prevention Initiatives
The American Foundation for Suicide Prevention Runs Its Campaign
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Canadian Soccer Style Campaigns
Levi's Canada Launched Its World Cup Campaign Starring Kaila Novak
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Posh Mother-Celebrating Campaigns
The Michael Kors 2025 Mother’s Day Campaign Was Chic and Luxe
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Actress Retail Brand Ambassador
Cate Blanchett Named Latest UNIQLO Global Brand Ambassador
Women-Honoring Creator Campaigns
xTool Ran the Her Voice, Made Visible Campaign
Child Hunger-Curbing Campaigns
StarKist & Feed the Children Launch 'Put Child Hunger to Bed'
Empowering Vibe Coding Campaigns
Paris Hilton is the First Android Icon in Residence
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Award-Winning Actress-Backed Campaigns
Stella McCartney Unveils Ryder Portraits with Helen Mirren
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Reassuring Leakproof Underwear Campaigns
Knix and Kristen Bell Launch the You're Good Campaign
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Robust Childhood Cancer Campaigns
Childhood Cancer Canada Launches 'Let's Face the Unimaginable'
Whimsical High-Fashion Holiday Campaigns
The Roger Vivier Holiday 2025 Film is Playful and Chic
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Motherhood Therapy Campaigns
BetterHelp Launched Its Motherhood With You Series for Mothers
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Parental Advocacy Campaigns
Cardi B is Bobbie's Chief Confidence Officer in The B is for Bobbie
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Menstrual Health Day Initiatives
The Period Purse Launched 'Menstrual Health Day is Every Day'
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
Author-Supported Valentine's Day Campaigns
Hallmark Partners with Katherine Schwarzenegger
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Ethical Cosmetics Campaigns
Sabrina Elba Advocates for Ethical Sourcing and Child Labor Reform
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Food Advocacy-Focused Goodwill Ambassadors
The United Nations World Food Programme Taps Lucy Hale
Alluring Doll-Like Swimwear Campaigns
Kulani Kinis and Remy Bond Introduce Pocket Paradise
Women-Empowering Cooking Campaigns
Pampered Chef Partners with Kat Ashmore
Candid Mother's Day Cards
Poise Launched a Mother's Day Card Collection with Katherine Heigl
Luxury Skincare Actress Ambassadors
Clé de Peau Welcomes Nicole Kidman as a Brand Ambassador
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Pancake-Centric Health Campaigns
Pancakes Against Breast Cancer Sparks Conversation & Action
Sophisticated Monochromatic Campaign Films
Baccarat Partnered with Photographer Koto Bolofo
Child Neglect-Focused Campaigns
Vantage Foundation Partners with SOS Children's Villages Portugal
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Empowering Beauty Campaigns
Bella Vida Santa Barbara has launched its 'You Are Amazing' campaign
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Collective Participation Campaigns
Garnier Launches the Collective for the Planet Program
Celeb-Backed Hurricane Relief Initiatives
Nando’s Canada and Kardinal Offishall Partnered for Good
Domestic Violence Hotline Partnerships
The Mary Kay Ash Foundation Combats Domestic Violence
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns
Myth-Busting Pet Campaigns
Royal Canin Runs a Campaign for National Take Your Cat to the Vet Day
Socially Conscious Banana Importers
Equifruit Joins the 'Silence Does Not Protect' Campaign
Star Studded Luxury Campaigns
Emma Stone and Hoyeon Star in a Campaign Celebrating Modern Elegance
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square